Matthew Cornelius, Executive Director of the Alliance for Digital Innovation (ADI), and former Senior Advisor for Technology and Cybersecurity Policy at the White House's OMB joins the show to discuss technology problems that agencies are facing, including antiquated operating models and processes, plus how his organization is working to influence policies to drive innovative change in government.
Juliana Slye, CEO and Managing Principal of Government Business Results joins the show to discuss what marketers should be focused on as they build a strategy post-pandemic. We also deliberate ways marketers can duplicate the value of in-person events in today’s conditions and what programs her team has deployed on behalf of her clients that drove positive change.
Paul Puckett, Director of the Enterprise Cloud Management Office (ECMO) for the U.S. Army joins the show to discuss his vision for the future of cloud for the service branch. We also talk about why this new cloud office was created last year, his career in the private sector, and why the Army views data as the new ammunition for the future fight.
Suzette Kent, Former CIO for the United States Government joins the show to discuss her legacy and some of the things she wants to see accomplished with her successor. We also talk some technologies she sees becoming mainstream soon, her love of all things LSU sports, and her advice for the next Federal CIO.
Tom Mahoney, head of marketing at DLT Solutions, joins the show to discuss their latest acquisition and what it means to the business. We also talk about ways for marketers to further their careers by adding value in non-traditional places and lessons learned in our new digitally-focused normal.
Lou Anne Brossman, Founder and CEO of Government Marketing University joins the show to answer questions that listeners have submitted including ways to shift into virtual conferences and how to overcome revenue deficits. She also discusses the GAIN 2020 Conference and other programs from GMarkU.
Allan Rubin, the Chief Marketing Officer at ORock Technologies joins the show to discuss how to develop a channel marketing focus into your next fiscal year strategy. We also talk about how his career evolved from sales into marketing and how that has positively impacted how he approaches his relationships with business development executives.
Dave Berke from Echelon Front joins the show to share his experience with the OODA loop, the science and art of this process, and how this applies in marketing, sales, and leadership. We also discuss his time at TOP GUN, what he did to become a USMC aviator, and how pilots are dealing with the potential data paralysis that can come from innovation.
Erica Pyatt, head of government and advocacy at LinkedIn joins the show to discuss how marketers targeting the public sector can get the most out of the platform. We also discuss some of the new tools available to influencers including LinkedIn Live Video and ways to get a streaming program started.
Zach Messler, marketing consultant to B2G & B2B technology companies, joins the show to discuss best practices around positioning your message and understanding your audience. We also discuss why, when it comes to marketing, conventional wisdom is out the window.
Meagan Metzger, the Founder and CEO of Dcode, a company connecting emerging tech and government to bring commercial solutions to critical challenges, joins the show to discuss how marketers and sales can best show value to the government throughout the sales process. We also discuss best ways of leveraging the channel, including working with GSI’s, and why OTA's have become so valuable.
Katie Arrington, Chief Information Security Officer (CISO) for Department of Defense’s Office for Acquisition and Sustainment, and head of the Cybersecurity Maturity Model Certification (CMMC) program, joins the show to discuss why this program is needed and how companies can prepare for the upcoming changes.
Government marketers need to provide experiences that span the entire customer journey that are nimble, effective, and most importantly, omnichannel. Jeremy Paul from Quadient joins to talk about what’s happening in both digital and non-digital channels, as well as, the feasibility of virtual voting by November’s US presidential election.
Government CIOs leading digital initiatives are evaluating how COVID-19 will impact their mission, and are looking to fast-track the procurement of technologies that can be agile, flexible, and remote to respond to the crisis. Mark Amtower, nationally known speaker, author, and radio host joins the show to discuss how organizations in the near term can capitalize on this accelerated digital transformation evolution.
Marketers in the post-COVID-19 era will have to rethink what technologies they really need, which ones can help them save money, and which ones can help them transform their businesses that have been altered by this crisis. According to Gartner, marketing technology accounts for 26% of total marketing spend, so optimizing its value has never been more important. David Rewalt from Adobe joins to discuss how this technology can optimize and transform your customer touchpoints now and in the future...
The Covid-19 pandemic has showcased the value of IT and digital transformation and organizations should use this time to accelerate the transition. Global government digital transformation expert and IDC analyst, Adelaide O’Brien joins to discuss how governments are responding to the challenges being faced right now, and the key areas and technologies they will be looking to procure.
Overlapping with digital transformation projects, governments agencies are increasingly focusing on customer experience as they seek to improve citizen satisfaction, efficiency, and mission-effectiveness. But with the onset of the COVID-19 pandemic, things are going to change and marketers need to be ready. Rick Parrish, Vice President and Principal Analyst from Forrester joins the show to discuss current trends marketers should know about to adapt to the market now, and in response to COVID-19....
From federal agencies tapping the cloud to protect vital data in the face of emergencies for COVID-19 response, to the Department of Defense relying on data as a critical differentiator for mission success in the 21st century battlefield, the cloud plays a pivotal role in today’s government evolution. Join us as we discuss all things FedRAMP, including how sales and marketing can support the compliance process, as well as, best practices around selling throughout the roadmap.
