The One with the Adobe MarTech Expert
May 01, 2020•33 min•Ep. 4
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Episode description
Marketers in the post-COVID-19 era will have to rethink what technologies they really need, which ones can help them save money, and which ones can help them transform their businesses that have been altered by this crisis. According to Gartner, marketing technology accounts for 26% of total marketing spend, so optimizing its value has never been more important. David Rewalt from Adobe joins to discuss how this technology can optimize and transform your customer touchpoints now and in the future.
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