Why “Doing It All” Is a Con

Greg McKeown is the New York Times–bestselling author of Essentialism, and he believes that we’ve been sold a bill of goods. The notion that we can (or should) do it all, that we can (or should) have it all, that this is what success is made of—it’s all a great con, says McKeown. But McKeown is not an advocate for saying no. What he does is help people identify the things that really matter to them and figure out how to make the space and time to pursue just those things. Maybe the biggest lesson he’s taught us is this: If you don’t prioritize your life, someone else will. (For more, see The goop Podcast hub.)  

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