The Glint Standard - podcast cover

The Glint Standard

Glint Advertisingglintadv.com

Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com

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Episodes

The Glint Standard Podcast- This or that

Send us a text Erayne and Craig sit down to talk about Sunday's big game and much more. It's always an exciting time for advertisers as the season ends, so check out their insights and see if they like this or that. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Vidcast: https://bit.ly/3YSgP1L Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ LinkedIn: https://www.linkedin.com/company/glint-advertisin...

Feb 09, 202320 minSeason 1Ep. 61

The Glint Standard - When you feel like quitting

Send us a text We all feel burned out at our jobs, but whenever that makes you think of quitting, you have a lot of paths you can take. Erayne and Craig lay out the groundwork in this new podcast of what steps you can take to make that tough decision. Let us know if you found this helpful below and come back next month for more Glint Standard episodes. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ F...

Jan 18, 202325 minSeason 1Ep. 60

The Glint Standard Podcast - When business sense doesn't make sense

Send us a text We have Shane on on the podcast this month to talk about his business sense. Let us know what you think below and your favorite part of the podcast! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ LinkedIn: https://www.linkedin.com/company/glint-advertising/ Twitter: https://twitter.com/gl...

Dec 19, 202220 minSeason 1Ep. 59

The Glint Standard Podcast - Credit Union Marketing Tips

Send us a text Erayne and Miriam sat down to talk about their time working as credit union marketers and how they are bringing that attitude to Glint. Let us know what you think and comment down below what your favorite tip from this podcast was. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ LinkedIn: ...

Nov 15, 202219 minSeason 1Ep. 58

The Glint Standard Podcast - Tips on becoming a boss

Send us a text We sat down with Craig and let him discuss everything it takes to be a boss. Hopefully, you're inspired to start your business. Let us know if you have any more questions below Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ LinkedIn: https://www.linkedin.com/company/glint-advertising/ Twi...

Oct 15, 202226 minSeason 1Ep. 57

5 things not to do in digital advertising

Send us a text We had so many topics we still wanted to talk to you about, so here's our part 2! We also have a new guest, Lindsay Huffman. Lindsay, our digital strategist, had a lot of great insight on this topic, and we loved having her. Let us know in the comments what you think! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://w...

Sep 15, 202215 minSeason 1Ep. 56

5 things not to do in advertising

Send us a text We are jumping on the trend and sharing the 5 things that we would never do in advertising. Let us know if these tips were helpful and ask us any questions you have if you're having struggles in this space. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ LinkedIn: https://www.linkedin.com/...

Aug 17, 202216 minSeason 1Ep. 55

Loving Lately

Send us a text We took some time and sat down to discuss what we are all loving lately. Erayne brought some of her favorite must-need products while Craig discusses the life changes he’s made. Make sure you comment for your chance to win one of Eraye’s loving lately. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com...

Jul 14, 202224 minSeason 1Ep. 54

How to stay productive

Send us a text After our last podcast on general time management skills. We knew we had to make a follow-up on our personal favorite strategies. We discuss how the Pomodoro technique and the Eisenhower method are so helpful for our agency. Let us know what you think of these methods and if you think they could help you. Check out our blog on this topic: https://glintadv.com/2022/06/15/the-quadrants-how-to-prioritize-using-the-eisenhower-matrix/ Erayne's recommended articles: https://todoist.com/...

Jun 15, 202231 minSeason 1Ep. 53

Time Management

Send us a text Time management might be the single best tool for productivity. Join the Glint team this month to discuss tips, best practices, and philosophy to save you those precious hours. Make sure to come back next month for part 2 because we have so much to talk about with this topic Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: ht...

May 19, 202220 minSeason 1Ep. 52

The Law of Attraction

Send us a text The law of attraction can be a very useful tool for all aspects of life. You can use the law of attraction to manifest positive things in your life or, use it to create a strategy for your clients. Let us know if you have any questions on the subject or suggestions for future episodes below. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertis...

Apr 21, 202218 minSeason 1Ep. 51

Interactive Marketing Examples

Send us a text There are so many ways interactive marketing can be implemented into your business. You probably are even doing some simple ones already but, let us give you some more examples so you can expand your knowledge further. Have questions? Email us at agency@theglintstandard.com Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdverti... Instagram: http...

Mar 21, 202215 minSeason 1Ep. 50

What is SEO?

Send us a text Search Engine Optimization (SEO) refers to improving your brand's online presence. It's that simple! SEO may seem like a virtual vortex you want nothing to do with, but we're here to tell you it doesn't have to be that complicated. From on-page to off-page, we give you the basics of SEO and how this can help your brand's visibility. Have questions? Email us at agency@theglintstandard.com Support the show...

Feb 24, 202221 min

Tips for Starting Your Career

Send us a text Job hunting, resume building, and interviews, oh my! What would you tell your 22-year-old self if you were applying for jobs with the knowledge you have now? Our workplace experience has given us the inside scoop to what potential employees are looking for. In this episode of The Glint Standard, we discuss our tips and tricks on finding the perfect job and landing the position. Have questions? Email us at agency@theglintstandard.com Support the show...

Jan 27, 202222 min

How to Establish Good Company Culture

Send us a text Creating company culture is one of the top priorities businesses should take on today for employees and customers alike. Company culture's role in business is invaluable to creating productive, dynamic work environments that support long-term growth. So how can leaders establish this environment, and what can employees do to help? We have the answers. How does your company establish good culture? Email us at agency@theglintstandard.com Support the show...

Dec 21, 202130 min

Social Media for Business

Send us a text Are you capitalizing on social media marketing? The digital frontier is ever-changing, and consumers are constantly looking up their favorite brands before committing to a purchase. So how do businesses take advantage of this? In this episode, the Glint team provides valuable insights into promoting your brand using social media tactics. From organic to paid, we give you tactics you can start implementing today! How do you use social media? Email us at agency@theglintstandard.com ...

Nov 19, 202116 min

Emotional Appeals in Advertising

Send us a text When thinking of different advertising strategies, you may think of art direction, marketing automation, or brand awareness. While all these initiatives push the needle in our industry, the most significant influence on purchase behavior is appealing to emotions. Using emotional appeals is a common strategy amongst advertisers, and for a good reason. In this episode of The Glint Standard, our team discusses the primary areas of emotion and how to capitalize on these to drive consu...

Oct 20, 202124 min

Intern Insights: Amanda Dickman

Send us a text We love sharing our knowledge as an agency, whether that be with our clients or employees, but especially our interns! Ryan interviews our intern Amanda about her time here this summer on this episode of The Glint Standard. From gaining more confidence to managing client relationships, Amanda dives into the most valuable things she learned and how she plans to apply that to her senior year at college. Is a Glint internship right for you? Email us at agency@theglintstandard.com Sup...

Sep 13, 202111 min

The Value of Client Relationships

Send us a text Businesses that develop great relationships with their clients are more likely to achieve overall business success and long-term client satisfaction. Excellent client relationships open up more opportunities because your clients are more willing to communicate with you. So how do you develop these relationships? In this episode, our team discusses the value of good client relationships and how working in tandem can bring more success on both sides. How are your relationships with ...

Aug 27, 202119 min

How to Pitch a Winning Idea

Send us a text It all starts with an idea. Communicating to move people to take action is difficult to acquire but can easily be taught. Pitching a winning idea consists of explaining your concept well while simultaneously appealing to your audience. After all, they are the ones who will be investing in it. Is there a standard process? Do you need to tell a story? How long should it be? We answer all these questions and more in our newest episode of The Glint Standard! How does your team pitch a...

Aug 12, 202122 min

Getting Uncomfortable

Send us a text Stepping out of your comfort zone is essential to growing in your career. Some of the smartest people in the world continue to get uncomfortable because they understand it's the process of acquiring a new skill set. The biggest challenge is in your head and knowing that no one is looking for you to fail. In this episode, we talk about expanding your knowledge by losing that security blanket and how to do that with a purpose. How do you get out of your comfort zone? Email us at age...

Aug 03, 202119 min

Defining Target Audiences

Send us a text How do you define your target audience? No matter the industry, each business has a specific target audience. The more knowledge you have of your top customers, the better the marketing initiatives. Who they are, why you're going after them, and your purpose are all factors that come into play when defining your target audience. We want to know your thoughts! Email us at agency@theglintstandard.com Support the show...

Jul 15, 202122 min

Celebrity Agencies vs. Traditional Agencies

Send us a text We see more celebrity-owned marketing agencies today than we ever have before. Ryan Reynolds, Dwayne "The Rock" Johnson, and LeBron James are just a few of many who have stepped into the industry. High-profile celebrities such as these are a walking brand, continuously representing themselves throughout all aspects of their lives. What's the value they bring to our industry? In this episode, we discuss celebrity agencies versus traditional agencies and the differences between the ...

Jul 02, 202118 min

When Is Good, Good Enough?

Send us a text When can we let go of our perfectionism to get things done? Time is money, and constantly trying to make something better is a mindset that can eat up your time quickly. There's always going to be something to tweak, but knowing when to stop is what matters. In this episode, our team discusses the balance of trying to make an idea better while also knowing when it gets the job done. How do you know when something is good enough? Email us at agency@theglintstandard.com Support the ...

Jun 18, 202118 min

The Value of Email Campaigns

Send us a text How many emails do you get a day? Although email has changed drastically over the years, it's still a significant part of our lives and is one of the most effective ways to reach your audience. So how do we capitalize on this as marketers? Making your email campaigns trackable and analyzing those results will not only provide your business with so much value but will also allow you to gauge your audience at a higher level. Want to know more? Email us at agency@theglintstandard.com...

Jun 04, 202123 min

Work Ethic and Speed

Send us a text Although they go hand in hand, there is a big difference between work ethic and speed. Some people have a great work ethic but don't produce, while others are quick to get the job done because they want the paycheck. In this episode of The Glint Standard, our team talks about the critical differences between work ethic and speed, how both fit into the workplace, and how it differentiates generationally. We want to hear your thoughts! Email us at agency@theglintstandard.com Support...

May 20, 202121 min

How Creativity Plays a Role in Thinking Bigger

Send us a text We immediately interpret creativity as the ability to design, make art, visually conceptualize, etc. However, the parameters of being creative far exceed the realm of design. At our agency, we define creativity as thinking outside the box and knowing how to solve the problem. Everyone is creative to some degree, all in different ways. No matter the industry, it's about how you apply your creativity that will determine the success of your business. Tell us how you're creative! Emai...

May 06, 202119 min

Old and New as it Relates to Marketing

Send us a text When it comes to marketing, selecting the right strategy is an age-old question. Depending on your marketing goal and your audience, do you go the traditional route or the digital route? In this episode, we discuss the stark differences between traditional and digital advertising and how we implement and adapt both in today's world. Which marketing technique do you prefer? Email us at agency@theglintstandard.com Support the show...

Apr 21, 202117 min

Websites and Why They Matter

Send us a text Websites: every business should have one. Think of a website as an extension of your marketing team, readily available to your audience 24/7. Having an established online presence gives your business more credibility and gives your audience a better understanding of your brand. From domains to content, we dive into why having a website is so important and how to structure it to be most beneficial for your business. We want to hear your thoughts! Email us at agency@theglintstandard...

Apr 02, 202119 min

Reputation Management

Send us a text When it comes to managing your reputation, you should be looking at all platforms, and if you're not, know that is affecting your business. Why? Because in today's world, your reputation directly correlates to online reviews, which are so important to have in your marketing strategy. Ninety percent of sales happen before those people even walk through the door, so the reputation that precedes your business must be a positive one. How do you manage your business's reputation? Email...

Mar 24, 202114 min
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