Send us a text A lot of people have misconceptions as to what branding entails. The reality is that branding is the impression someone feels when they engage with your company. Not only do you want your brand to be consistent in a competitive market, but you also want to set the standards for effective branding. In this episode, we discuss the elements that tie your brand together and how to utilize them to strengthen your business. Join the conversation! Email us at agency@theglintstandard.com ...
Mar 05, 2021•19 min
Send us a text When we use the word conflict, it comes with a very negative connotation. However, it is not always a negative thing. More often than not, conflict leads to a better understanding, a better relationship with clients, and even better solutions. In this episode of The Glint Standard, we tackle the causes of conflict and how to work through those conversations. When you have two open-minded people passionate about an idea, it will only help drive your business forward in the long run...
Feb 11, 2021•22 min
Send us a text Content is king. We hear this phrase repeatedly. Content is a big piece of advertising and marketing, but how do we make that valuable to our audience? As it is one of the easiest ways to get people through your front door, it can also run the gamut. However, the right content will put your brand in front of people, make you relatable, and prove that you have a stake in the game by showing you're a company committed to helping by being informative. What kind of content do you thin...
Jan 29, 2021•19 min
Send us a text When we think of industry leaders, we think of big-name brands that sell quality experiences. Starbucks may not make the best coffee in your eyes, but they dominate the industry. Being the top dog means pushing innovation, adapting to industry shifts, and having a solid foundation as a business. In this episode, we dive into what it takes to be an industry leader and how we believe effective leadership is a balancing act of many virtues rather than skillsets. Are there any industr...
Jan 14, 2021•18 min
Send us a text Our podcast's title is "The Glint Standard," but what does the Glint standard really mean to us? As we launch into the new year, as well as celebrate our 20th anniversary, we dive into what we mean when we talk about our standard as an agency. Upholding the same standard since our agency's start has not always been easy, but striving to provide top quality services is always at the forefront of our minds when our work leaves our door. What kind of standards does your business have...
Dec 29, 2020•11 min
Send us a text Technology, processes, and systems, oh my! The systems we have in place are to help us execute, help us get organized, and to make sure we hit those important deadlines. Sometimes, we spend so much time trying to get ourselves organized it ends up hindering our workflow. The more complex our systems get, the more time we spend organizing than getting work done. In this week's episode, we debate whether or not we need systems and what it takes to truly be efficient in the workplace...
Dec 17, 2020•18 min
Send us a text The educational gap between college and the workplace is clearly visible. Thinking on your feet, honing those soft skills and the pace at which we work are all crucial factors within our industry that are untouched in school. In this episode of The Glint Standard, we discuss how we can bridge the educational gap that will set people up for success. Join the conversation and tell us how you think we should eliminate the educational gap. Email us at agency@theglintstandard.com Suppo...
Dec 08, 2020•22 min
Send us a text 'Tis the season! Since we are launching into the holidays, this week we discuss why holiday marketing is so crucial. It's important to consider the past year, and knowing that covid-19 has changed buying patterns will get you further than you think. Now more than ever, holiday marketing allows businesses to captivate an audience who is more ready to purchase. So make those messages positive and uplifting, because if anything, this is the year to spread holiday cheer. Want to have ...
Nov 23, 2020•22 min
Send us a text It's no secret the advertising industry is obsessed with the younger generations. We worship the altar of imagination and align creativity with the youth. The root of ageism in advertising is making assumptions and is a common idea that the older staff are maintaining boundaries while the young are breaking them. So how do we overcome this? By having these conversations, we can challenge this industry norm and be more open-minded because when we overlook specific age demographics,...
Nov 10, 2020•24 min
Send us a text Every industry has trends of their own, whether in retail, finance, marketing, etc. As a business, it's important to know how these trends and cycles affect you and can leave a devastating impact if you don't pay attention. In the advertising industry, a trend we often see is the seven-year cycle, where clients switch between hiring internally or externally to handle their marketing efforts. In this episode, we break down what the seven-year cycle looks like for us and why exactly...
Oct 23, 2020•19 min
Send us a text Due to advancements in technology, the measurement of success, or failure, is made available rapidly. With that, society has become accustomed to having results instantly. So how can we gauge ROI in a world where patience is thin? Of course, we have an answer. In this episode, we discuss all ROI types and what that looks like in regards to marketing. Want to have your questions answered? Email us at agency@theglintstandard.com Support the show...
Oct 08, 2020•15 min
Send us a text Knowing your goals early and what drives those forward will always set you up for success. What will also set you up for success is having influencers in your life who have the same passion and commitment to their goals as you do. Whether that be a friend or a coworker, surrounding yourself with influential people will challenge you to be the best version of yourself. In this episode of The Glint Standard, we discuss the importance of the company you keep and how much that can ben...
Sep 24, 2020•10 min
Send us a text The company you know of today is not the same company it was before. Change in leadership plays a major factor in your company's direction, which is why it's crucial to have a succession plan. Ensuring your company's successor will make the right decisions to help move your business forward can be a daunting task. In this episode of The Glint Standard, we take a more in-depth look into a proactive approach to creating a succession plan and what to look for when pinpointing the cor...
Sep 10, 2020•19 min
Send us a text When you walk into our office, we have a variety of blue vases. Why? In this episode, we discuss the importance of the blue vase to our office and the story behind them. Blue vases are significant to Glint because it means understanding what it takes to be a go-getter. Go-getters are not order-takers, they're problem solvers, something this business knows a great deal about. Ultimately, the blue vase is a symbol of mentality that is our standard. The Go-Getter: https://www.amazon....
Aug 27, 2020•16 min
Send us a text When is it okay to decline work, and how does this affect your business? In an industry as competitive as ours, it is important to identify clients and opportunities that might not fit your business. Do they see the value in your work? Can your company deliver what the client wants at the highest quality? In this episode, we discuss all the factors that come into play when deciding to take on the next project and emphasize the significance of aligning your brand with the right con...
Aug 13, 2020•14 min
Send us a text Most marketers struggle to maintain a healthy balance between their work life and their personal life. The pressures of leadership often only further blur these lines. Today we are talking about keeping the two separated. With over 20 years of experience running an agency, our leaders discuss helpful tips for any marketers who struggle with the line between work and personal getting blurred. We'd love to hear helpful tips and tricks you use, as well. Shoot us an email at agency@th...
Jul 31, 2020•18 min
Send us a text How all of your marketing efforts connect and work together to enhance each other is the base for an integrated marketing strategy. Doing individual campaigns can bring success, but coordinating multiple efforts to accomplish a goal further bolsters each campaign. On today's episode, we discuss the importance of having an integrated marketing strategy and ways to think about getting started with your big campaign idea. As an agency, we've seen the pitfalls some will experience, an...
Jul 20, 2020•12 min
Send us a text What's it truly mean to be a problem? Have you ever thought about how problem-solvers affect your bottom line? In this episode, we analyze all angles of how problem solvers can impact a business and what qualifies someone to lead through providing solutions. If you are looking for your step-up in your company or agency, being the go-to solution maker may be the right path. Share your insights! Email us at agency@theglintstandard.com Support the show...
Jul 02, 2020•12 min
Send us a text Should full-time marketers and designers freelance on the side? We know everyone likes having a little extra cash on the side, so on today's episode, we discuss how freelancing affects your position, clients, and your work full-time. Get the employees and agency owner's perspective. We also go over some suggestions on policies for your agency to consider. We want to hear from you! Email us your thoughts and questions at agency@theglintstandard.com. Support the show...
Jun 18, 2020•14 min
Send us a text What's the difference between a typical agency and a specialized agency? Does focusing on one industry help or hurt the clients of the agency? We dive into the reality of the pros and cons of both mentalities. Join us in our discussion and provide us what you think about how these two very different structures benefit or hurt the people they want to help most. Email us your thoughts and questions at agency@theglintstandard.com. ____________ FOLLOW US: Blog: https://glintadv.com/bl...
May 21, 2020•11 min
Send us a text As Summer approaches, many college students are starting to seeking out new opportunities to better themselves through "real life" experiences. But what should these young minds be looking for during their search? What should they expect when they get there? How can they ensure they absorb as much information as possible? We answer all of these questions and more during this week's episode. If you have a question, we'd love to answer it. Send us a message agency@theglintstandard.c...
May 07, 2020•13 min
Send us a text The next step in your marketing outreach should be personalized messages. Relating to your audience and providing them a one-to-one touchpoint dramatically improves your results with minimal effort. Today we discuss ways to implement personalized marketing to existing marketing strategies and the best practices for ensuring your message is connecting with the right people in the right way.Have a question you want answered by the experts? Send us an email to agency@theglintstandard...
Apr 23, 2020•15 min
Send us a text Everyone is feeling the effects of COVID-19 and working from home, but what does it mean for business owners and employees? In today's very special episode, we provide insights for business owners, managers, and their employees on how to thrive while working out-of-office.Want to have your questions answered? Email us at agency@theglintstandard.com Support the show...
Apr 14, 2020•22 min
Send us a text In today's market, it takes more than one touchpoint to make a connection and get a sale. With the introduction of remarketing and retargeting, the process for reaching ideal buyers as been made a whole lot easier. It's not a simple process to get started, but the cost-per-results when you implement an integrated marketing strategy across multiple touchpoints has significant value.Want to have your questions answered? Email us at agency@theglintstandard.com Support the show...
Mar 19, 2020•14 min
Send us a text Video marketing is one of the most cost-effective methods for reaching nearly any target audience. As we move into 2020, video production, advertising, and content planning should be at the top of every marketing director's mind. In today's episode, we dive into the complex world of YouTube advertising with our resident expert, Ryan Noel, who has years of experience working with global brands to advance their video marketing strategies. Want to have your questions answered? Email ...
Mar 05, 2020•21 min
Send us a text Being part of an advertising agency has its benefits. The struggle of working so closely together, though, especially a small agency, is keeping your personal-life and work-life separated. In this episode, we explore how employees can overcome adding some of their personal life into their work without taking it too far. We'll give helpful hints from an agency veteran's perspective while discussing how company culture plays a significant role in how you position yourself with the e...
Feb 21, 2020•15 min
Send us a text Taking your Facebook advertising further than just boosting a post is nearly a necessity in today's competitive digital market. So what steps should you or your agency be taking to ensure you reach the right people at the right time? In this episode, Ryan, an expert in social marketing, takes a deeper dive into how to advance your Facebook and Instagram advertising without breaking your bank. Support the show...
Jan 31, 2020•22 min
Send us a text Go beyond the basics and discover small adjustments you can make to advance your PPC and Search strategies. Touching on platforms and how we think about these strategies for our clients can help you advance another step with your digital marketing. Support the show
Jan 16, 2020•20 min
Send us a text What is a logo, and how does it reflect your brand. In this episode, we discuss how a logo is not your brand; it is a mark that represents your brand. This common identifier is often confused as being the brand. We will dive into the misconceptions of what a logo is and define how it should be viewed. Support the show
Dec 17, 2019•18 min
Send us a text When it comes to creating a brand, one of the most crucial factors in creating a culture is a well thought out and purposeful mission statement. A mission statement gives direction to your team while providing a statement to the world about what you want to accomplish as a company. Today, Ryan and Craig from Glint breakdown the importance of having a mission statement to rally your team around and how they think about a company's mission. Support the show...
Dec 17, 2019•15 min
