11 - Marketing 101 w/ Ibrahim "Adam" Elhari

Ibrahim Elhari knows marketing. Not only does he know the technical aspects (see formula below), but he also understands the human side of it as well. I would argue that you can't have one without the other. Balancing your EQ with your IQ is a skill that is greatly undervalued in today's society, but the cream really does rise to the top as you'll hear in this latest episode of The Get Wired Podcast. We discuss life, love, business, the perils of having too many ideas and too little time, and of course, Marketing tips and tricks for EVERY business to start using today in order to make them stand out from the crowd. Enjoy! PS: I have plans to break this episode down into smaller 'bite-sized' chunks to extract all the nuggets of wisdom and deliver them on a silver platter, just for you! Here are the formulas and breakdowns from Ibrahim himself: MECLab's Conversion Optimization Heuristic Formula: C= 4M+3V+2(I-F)-2A C = Probability of conversion M = Motivation of User. Make user feel like they're in the right place. V = Clear Value Proposition. Describe the benefits to the reader. I = Incentive to Take Action. Show them the carrot. Deals. Free shipping. etc. F = Friction within the Process. What obstacles are preventing client from converting? Be clear with everything. A = Anxiety. Address every anxiety client has and make them feel confident moving forward. If anything can go wrong, fix it.