The Future of What - podcast cover

The Future of What

Music Business Associationthefutureofwhatshow.com
Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

Episodes

Record Store Day / Cascade Record Pressing / Darius Van Arman

Episode #10: At the height of the vinyl industry, over a billion units were being pressed per year in the United States. But, after the advent of the cassette and compact disc, vinyl production numbers dipped down into the hundreds of thousands. Now that vinyl "is back", and production figures are back up in the millions, what does this mean for the music industry, exactly? For major labels, and their high-dollar re-issue box sets, its been a welcome source of "new" revenue, but for many of the ...

Jul 26, 201552 min

Rough Trade / Burger Records / Not Not Fun Records / Creative Loafing

Episode #8: A lot of discussion has been had recently about the resurgence of vinyl, but there are other formats that are also increasing in market share within the industry. In this episode, we talk with Anna Bond (Rough Trade Records) and Amanda Brown (Not Not Fun Records) about vinyl, and Shawn and Lee from Burger Records about their success in the cassette world. We also talk to Gavin Godfrey (Creative Loafing) about the mixtape/CD-R culture still very much alive in Atlanta.

Jun 21, 201557 min

The "Fair Play, Fair Pay" Act

Episode #6: If you're a baker, you get paid for the bread you make. If you're a driver, you get paid for the road you travel. But if you're a singer, you DON'T get paid for the songs you sing that are played on the radio. We talk about radio performance royalties with Nu Shooz singer Valerie Day, Congressman Jerrold Nadler, and musicFIRST's Ted Kalo.

Jun 06, 201551 min

Marnie Stern / Explode Into Colors / Jon Fine

Episode #5: In this episode, Portia discusses the changing nature of scenes with Jon Fine (the author of "Your Band Sucks"), Marnie Stern (8G Band), and Claudia Meza (Explode Into Colors). In the age of the internet, are local, geographically specific music scenes important to artists success anymore? Tune in and find out what these folks have to say on the subject!

May 29, 20151 hr

Pandora's Move To Terrestrial Radio

Episode #4:This month, the FCC ruled internet radio company Pandora could buy a small radio station in Rapid City, South Dakota. So why does Pandora want to run a small, top-40 station in one of the nation's smallest markets? It turns out this small station could reap big rewards for Pandora. We talk NMPA CEO David Israelite, Paul Resnikoff of Digital Music News, and Casey Rae of the Future of Music Coalition.

May 14, 201554 min

Summer Cannibals / Kill Rock Stars / CD Baby / Pearl Jam's Ten Club / Pledge Music

Episode #3: This episode of the Future of What focuses on "Direct To Fan" sales, which have exploded in recent years thanks to the internet. Jessica Boudreaux and Marc Swart of Summer Cannibals and New Moss Records talk about their merch strategies as both band and label. James Reling from Kill Rock Stars speaks on his super-fandom and which artists in particular he follows intently. Ben Hubbird of CD Baby explains the changing role that the company has played since their inception in 2003. Tim ...

May 07, 201553 min

Matt FX (Broad City) / Warner Bros. / SONGS Music Publishing

Episode #2: This episode of the Future of What focuses on sync licensing, which is the process by which music is sync'd to picture, as is the case in advertising, movie trailers, etc. Justin Ringle of the band Horse Feathers sits in the studio with Portia this time around, and they talk about his recent tour(s) and the series of sync/placements that he had with the California Dairy Board. Rounding out the hour, Portia speaks with Matt FX about what its like to secure music for an of-the-moment s...

May 01, 201554 min

The Thermals / SoundExchange / NARAS / Dualtone Records / The Daily Journal

Episode #1: How are artists making money in the new economy? Some artists are fighting the corporations and winning: The Turtles and the pre-1972 copyright debate. What is SoundExchange and why does everyone love them? (Hint: They are not the Nigerian prince!) Why is there no performance royalty for commercial radio play and what are we going to do about it? Plus: featured record label Dualtone Records, home of The Lumineers and others! Guests include: Hutch Harris (The Thermals), Mike Huppe (So...

Apr 23, 201555 min