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The Fold

The Spinoffwww.thespinoff.co.nz
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
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Episodes

Did Spark win its big gaming event? Plus Nielsen drama between Stuff and the NZ Herald

Duncan Greive has a solo podcast this week, talking about the debut of Spark Game Arena Live, a huge new event at Spark Arena. He looks at the upside and downsides of the trend away from sponsorships towards brands creating their own projects. Plus: who's number one? Both NZME and Stuff claimed the title this week – but does it even matter? And finally, a look at the way you can see shrinking media budgets through smaller traveling contingents across both sport and politics. Learn more about you...

Sep 09, 202433 min

NZME and TVNZ’s contrasting fortunes and the global challenges of public radio

One eked out a flat result, the other had a giant loss. Toby Manhire and Duncan Greive discuss what that says about their revenue models. They also discuss the downward trend for RNZ, one mirrored by public media entities around the world. Finally, they look at X’s ban in Brazil and the arrest of Telegram’s founder in France, as a window into the global techlash. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 02, 202454 min

Spotify's data alchemist explains the mysteries of music streaming

Glenn McDonald spent over a decade with a very mysterious and specific job title: data alchemist at Spotify. It's possible – even likely – that no one on earth knows as much about music streaming. He is in New Zealand for the Going Global music industry conference, and joins Duncan Greive to talk about how Spotify does and doesn't work for artists, why Spotify doesn't stretch your listening habits, and what he really thinks about its big move into podcasting and audiobooks. Learn more about your...

Aug 28, 202451 min

NZ on Air's Where are the Audiences 2024 special: legacy media strikes back

The 2024 edition of NZ on Air's Where are the Audiences is a bombshell - largely because so little has changed. The past decade has been characterised by a sharp and consistent rise in UGC, social and SVOD platforms, while local media has slid precipitously. This year that slide has arrested – and in some cases reversed. Duncan Greive is joined by The Spinoff's Ātea editor Liam Rātana, dissecting the findings as they take turns drafting their five favourite data points from WATA 2024. Learn more...

Aug 26, 202437 min

A new documentary on the national rugby team due its own breakout era

The All Blacks were early on the sports doc series train – but the result was widely panned, due to a sense the subjects weren't willing to really open up for it. Robyn Paterson has directed a new series for Sky on the Wheel Blacks, a team she says has far more candour than their more famous counterparts. She joins Duncan Greive to discuss the changing shape of disability storytelling, and the potential merger of the film commission and NZ on Air. Learn more about your ad choices. Visit megaphon...

Aug 21, 202439 min

Stuff's CEO is gone, TVNZ eyes a paywall and sports, and the moral complexity of the surging TAB

Duncan Greive and Glen Kyne discuss the bombshell announcement that Laura Maxwell is leaving Stuff, with owner Sinead Boucher to take over in the interim. What does it say about Stuff's strategy, and who might replace her? Plus signals suggest TVNZ is making a big play into sports and a paywall – what does that mean for the state broadcaster, and for Sky? And finally, a look at the rise of the new TAB as a force in New Zealand media, with all the moral complexity that brings with it. Learn more ...

Aug 19, 202440 min

Is the Film Commission / NZ on Air merger now inevitable? Plus a meltdown in pay TV – and an intriguing NZME-Sky tie-up

Glen Kyne joins Duncan Greive to discuss the appointment of Graeme Mason to chair the NZ Film Commission board. The former Screen Australia boss seems the strongest signal yet that the NZFC and NZ on Air are coming together. We run through some worrying signs out of US cable – and ask what they mean for the potential sale of Foxtel, Sky's Australian equivalent. We also look at NZME making a revived Game of Two Halves for Sky, the X advertiser lawsuit and the remarkable run of Susan Wojcicki at Y...

Aug 12, 202441 min

How NZ film's b-grade outlaw king ended up making one for the whole family

Ant Timpson has spent much of his life at war with the establishment. With ventures like the Incredibly Strange Film Festival and 48 Hours, he courted controversy and made a home for misfits of film. Now he's a veteran of governance and has directed a family film – albeit one with a killer psychedelic mushrooms sequence. He joins Duncan Greive on The Fold to explain what came over him. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 07, 202442 min

Netflix is in a category of one, ThreeNews wobbles and the NZ Herald holds the centre

Glen Kyne joins Duncan Greive to discuss earnings season in big tech media, with particularly noteworthy results for Meta and Netflix. Locally 1News has opened up a big 25-54 lead over Stuff's ThreeNews – partly using overwhelming force at the Olympics, the NZ Herald debuts an instructive piece of data journalism, and Ant Timpson's Bookworm lends itself to a discussion of the local box office. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 05, 202433 min

NEW FORMAT: NZ media news and analysis – with Glen Kyne

Duncan Greive is joined by recently-departed WBD leader Glen Kyne to pilot a brand new format for The Fold. It features Duncan and Glen analysing new strands in local and international media, along with regular deep dives into different aspects of the business. The first episode features reflections an explainer on why TV advertising fell off a cliff, a look at the upcoming NZ Rugby rights deal and the government's decision to bail out Shortland St. From now on, interviews will run less frequent...

Jul 29, 202443 min

Who starts a print magazine during a pandemic?

Jenn Cheuk is the founder and editor-in-chief of Rat World, "a magazine for the underground" she publishes in Tāmaki Makaurau. Now up to issue seven, it radiates the specific energy of driven, fragile yet urgent creativity across forms ranging from lengthy interviews to comics to photography, covering art, theatre music and more. She joins Duncan Greive on The Fold to discuss the state of the arts, who Rat World is for – and why print is really different to the internet. Learn more about your ad...

Jul 21, 202440 min

Behind The Story: Reporting on the news within the news

Spinoff founder Duncan Greive has been writing regularly this year on business, politics and pop culture. But his slightly more niche area of interest is the media itself. This week was a big week for the media with AM and Newshub airing their final episodes and a new lease on life for the Fair Digital News Bargaining Bill. If you don’t know what that bill is, check out Duncan’s author page on the Spinoff, as he has written more about it than probably anyone else in the country. He also spoke to...

Jul 07, 202419 min

One final Newshub bulletin for Sam Hayes and Mike McRoberts

Today marks the end of Newshub, an organisation which has been around for 35 years, and has a strong case as the most original and idiosyncratic newsroom this country has ever known. Sam Hayes and Mike McRoberts have more than 40 years combined experience at Three, and join Duncan Greive on The Fold to look back across the history of 3 News, assess its singular culture and some crucial moments along the path to this sad goodbye. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 04, 202455 min

A strange trip through the end of Newshub and the beginning of crypto gaming

Hal Crawford ran Newshub through a crucial era – but has traveled a strange path since. He joins Duncan Greive to discuss the unique personality of Three News, the prospects of Stuff at 6pm – and his very different career since he returned to Australia. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 30, 202453 min

A powerhouse of NZ film and TV on why the hits are drying up

As founder of South Pacific Pictures, John Barnett has played a crucial role in the development of screen productions as varied as Shortland St, Whale Rider, Sione's Wedding and Outrageous Fortune. Now operating independently, he remains one of the most powerful – and critical – voices in New Zealand culture. He joins Duncan Greive to assess the current state of the industry and explain why he believes in the power of a merged Film Commission and NZ On Air. Learn more about your ad choices. Visi...

Jun 23, 202447 min

Toby Manhire on the making of Juggernaut and what we know about Stuff's Three News

Duncan Greive hosts his friend and colleague Toby Manhire on The Fold, to discuss the back-breaking process of making Juggernaut, his new podcast covering the tumultuous years of the fourth Labour government. Then they switch gears to discuss Goldsmith's first weeks as media minister, the post-Newshub recruiting efforts of major media companies, and early signals about Stuff's Three News. Click here to listen to Juggernaut: The Story of the Fourth Labour Government Learn more about your ad choic...

Jun 16, 202441 min

Listen Now: episode one of Juggernaut – I Love You, Mr Lange

We thought you might like a wee taster of our brand new #1 series, Juggernaut: The Story of the Fourth Labour Government, hosted by Toby Manhire. Click here to follow Juggernaut so you get every episode as soon as it's released! 1. I love you, Mr Lange Fuelled by brandy and fury, Sir Rob Muldoon calls a snap election, sparking a 1984 campaign of contrasts – the menacing, protectionist National PM against the fresh, upbeat Labour leader, David Lange. The pretext for the election is the decision b...

Jun 16, 202456 min

A South Auckland news junkie on the end of Newshub and a new era at the Pacific Media Network

William Terite has been fascinated by the news since Barbara Dreaver showed up at his primary school. He started working at Newstalk ZB at 17, and got his dream job at Newshub at just 20. Now a veteran of 23, he has a new role at the revitalised Pacific Media Network, hosting its flagship Pacific Mornings show. He joins Duncan Greive to talk about all he's been through in a short span. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 09, 202447 min

10 years of seismic shifts in public relations

Chris Henry founded 818 publicity a couple of months before The Spinoff, in June of 2014. He joins Duncan Greive on The Fold to reflect on a radically changed environment for entertainment PR – and the sometimes tense role of pitching stories to editorial outlets when all the ad spend goes to social media. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 02, 202440 min

A tumultuous year in the life of Shit You Should Care About

SYSCA founder Lucy Blakiston returns to the Fold for the first time in a while to talk through a truly singular year. Her business pivoted to being what it was perhaps always meant to be – her, as a solo news-explaining creator, working for her audience primarily. That meant saying goodbye to her two co-founders and taking on the whole load herself. But it also saw her sign a huge global book deal, move to Portugal, hit a deep depression, confront the realities of covering the war in Gaza online...

May 26, 202436 min

What does a near-complete survey of podcasting in New Zealand tell us?

Lewis Tennant is an energetic guy – an ex-radio presenter who got curious about podcasting about the same time we all did. But instead of stopping at listening or even creating, he turned it into an area of academic teaching and research. He joins Duncan Greive on The Fold to discuss what his research has unearthed, which New Zealand podcasts are driving the form forward, and the takeaways from his recent Podcast Summit. We'd love it if you're able to take a few minutes to fill out this short su...

May 19, 202438 min

The drums are beating for a big tech levy for NZ – how would it work?

There's a brand new media minister confronting a longstanding problem: how to handle the relationship between big tech and local media. Former NZ Herald editor Gavin Ellis and SPADA president Irene Gardiner join Duncan Greive on The Fold to discuss a bold new idea: a joint levy to fund journalism and culture. We'd love it if you're able to take a few minutes to fill out this short survey about The Fold so we can learn more about our listening community and what you'd like to hear on this series....

May 12, 202450 min

Meta might turn off news in Australia. Here's how one publisher is responding

Sam Koslowski has news in his blood – his father was a senior journalist and he's been in the business for 12 years despite not yet hitting 30. He co-founded The Daily Aus with a bold goal – to create a news brand for young Australians which met them where they lived: on Instagram. Now Meta is threatening to turn off news across all its platforms, threatening the viability of his business – a situation which could also happen in Aotearoa. Koslowski joins Duncan Greive on The Fold to talk through...

May 05, 202442 min

Introducing Behind the Story: If you love a dog, you must also love disposing of its sh*t

The Spinoff has just launched a brand new series called Behind the Story, where site editor Madeleine Chapman sits down with a staff writer or contributor to gain more insight about a big story on The Spinoff from the week. We thought you might like to check out the first episode, and if you enjoy it please follow it wherever you get your podcasts! On Friday, Bulletin editor Anna Rawhiti-Connell sent her final newsletter, and took the opportunity to share what she’s learned about the news over t...

May 03, 202421 min

The brief, inglorious reign of Melissa Lee - and how a more powerful minister might change NZ’s media

After a series of scattered media appearances, and a concerning lack of any real plan to respond to the collapses in news media, Melissa Lee has been ousted in favour of a more senior and more wonkish minister in Paul Goldsmith. The Spinoff’s editor-at-large Toby Manhire joins Duncan Greive on The Fold to talk about the shock firing, and what it might portend for the small but fairly explosive media portfolio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 28, 202445 min

How the Stuff deal shuffles the NZ media deck

Just six days after WBD confirmed the end of Newshub, news broke that Stuff would take over delivery of the 6pm bulletin from July 6th. It's a huge deal, which could vault Stuff to video stardom, or become a huge pain and distraction. Duncan Greive analyses the spiralling implications of what will prove a major sliding doors moment in New Zealand's recent news media history. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 21, 202420 min

How Madison Reidy built a YouTube smash for the NZ Herald

It's been a bleak start to the year for journalism – but it's worth dwelling on where growth and innovation is still happening. Madison Reidy is just 28, but has already worked at three news organisations and an investment bank. She joins Duncan Greive on The Fold to talk about 100 episodes of Markets with Madison – and one very challenging and viral interview with Reserve Bank governor Adrian Orr. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 14, 202440 min

Another dark day for NZ media, and the plan? Nothing.

Over the last 30 hours TVNZ and Warner Bros. Discovery have confirmed the closure of some of our most significant news and current affairs programming including Sunday, two 1News bulletins and the total loss of Newshub. Hundreds of journalists will be out of jobs and with nowhere to go, it will be increasingly difficult for New Zealanders to access quality news and the ripples of these closures mean there are more dark days to come. Duncan Greive reacts to the week's devastating closures, asking...

Apr 10, 202427 min

Is what's happening to news all advertisers' fault?

There's an idea so pervasive that it almost doesn't get questioned in media: that media agencies – the people who place ads on behalf of most big advertisers – are largely staffed by 25-year-olds who only consume social media. There is some truth to that – but it's more complicated than it appears. Alex Radford and Richard Thompson run an independent media agency named D3, and join Duncan Greive to break down how media buying works, and the ways the search and social giants' products eat budgets...

Apr 07, 202449 min

After a lifetime on stages and screens, a new Mountain

Rachel House might be just shy of a household name, but is definitely one of our most acclaimed and accomplished actresses, with key roles on what amounts to a role call of New Zealand's greatest films: Whale Rider, Boy, Hunt for the Wilderpeople, Cousins and more. She's just directed her debut feature in The Mountain, and joins Duncan Greive on The Fold at the very end of a lengthy promotional tour for a very funny and very exhausted conversation about the experience. Learn more about your ad c...

Mar 31, 202444 min
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