Click Here To Apply For The $200,000 Scholarship! If you've been wanting to join IFCA for awhile but haven't pulled the trigger, take this as your sign that it's time. I'm going to share why we are giving away 200k in grants inside of IFCA and why it's your time to become the proven leader you're meant to be. Time Stamps: (0:39) Why Most Coaches Stay Stuck (1:22) Vanity to Client Metrics (2:32) Dying With The Algorithm (4:22) Becoming A Proven Leader (5:49) How The Grant Program Works ----------...
Jun 30, 2025•7 min
Want to know if your ads are really working so you aren't just burning money? In today's episode, I'll explain how ads actually work when it comes to lead generation and conversion in your business, the two funnels we see working really well inside of IFCA right now, how to build trust with the ad platform, and more! Time Stamps: (0:08) How To Know If Your Ads Are Actually Working (1:15) How Ads Actually Work (3:00) 2 Funnels That Work Really Well (4:50) Building Trust With The Ad Platform (10:3...
Jun 26, 2025•14 min
If you are wanting to scale your coaching business in 2025 and beyond, please learn from our lessons and successes. I wish I had this episode when I was coming up because I would have avoided countless hours of things that just don't work. I'll explain the Jordan and I with our Transform2gether program, what contributed to that, and why those principles still work right now. Time Stamps: (0:28) Mom Brain = 3rd Time’s A Charm (1:48) Our Backstory (3:43) How Transform2gether Exploded (6:28) Email ...
Jun 23, 2025•13 min
I (Jordan) was recently on an expert panel hosted by Trainerize and I wanted to share the discussion with you our podcast fam. We talk about how to stay relevant as a coach in 2025, how to automate certain administrative tasks, how to avoid burnout as a business owner, and more! Time Stamps: (4:02) Why People Pay For Personal Trainers (6:50) Staying Relevant As A Coach (9:24) Automating Administrative Tasks (17:52) Going Overboard with AI? (20:15) Burnout (24:50) Firing Your Clients ---------- W...
Jun 19, 2025•34 min
There are seemingly endless options when it comes to your offer structure and depending on what coach or guru you listen to, they all work. After helping thousands of online fitness coaches and selling a fitness coaching company, there are certain offers structures that just plain don't work and we don't want you to spend hours and hours trying something that is doomed to fail. I'm going to cover the 5 offer structures that will sabotage your business and what to offer instead. Time Stamps: (1:0...
Jun 16, 2025•10 min
Wrapping up our profit series, the limiting belief I hear all the time inside of IFCA from coaches is "should I share my profit numbers with my team?" Yes and there's a right way and a lot of very wrong ways to go about this. In this episode, I'll explain why you should be transparent with your team, how to cut the right costs to be more profitable, the concept of strategic costs, and more. Time Stamps: (0:48) A Limiting Belief I Hear All The Time (1:48) How Not To Go About It (4:12) Profitable ...
Jun 12, 2025•13 min
Today's episode is the profit conversation you probably haven't had but need right now. I'm not going to go into all the logistics and boring facts about why profit is important. Instead, I'm going to share with you why profit is about making you and your company better for your clients, your team, and the world. I'll also talk about why business owners resist profits and how you can be different. Time Stamps: (0:22) The Not Boring Profit Series (1:20) Profit Is About Being Better (2:41) Why Bus...
Jun 09, 2025•7 min
On Episode 636, we had IFCA clients Justin and Amy join us to talk about data tracking, getting leads, and their client avatar. In Part 2 which we want to share with you today, we talk about hiring and scaling. You'll get a unique perspective from their answers as they own other businesses but this was the first time they went from online coach to true owner and they shared some lessons you can learn from if you are starting to hire and train a team. Time Stamps: (2:30) Justin and Amy’s First Hi...
Jun 05, 2025•20 min
If you feel like all you do is work inside the business, deliver your coaching, and have no additional time to work ON the business, this reality is keeping you stuck. I know because it kept me stuck for years even working 70 hour weeks. In today's episode, I'm going to share the difference between a creator and an operator, why you need both (or the mentality of both at different points), and how to scale without self-destructing. Time Stamps: (0:34) Why Entrepreneurs Get Stuck (1:35) Creator v...
Jun 02, 2025•12 min
You saved 10+ hours a week automating tasks using AI… now what ? The time you're saving shouldn't be going to Netflix but these 3 areas I'm going to cover in this Part 2 episode. We'll talk about how to build a true community, create experiences that transform, and how to create truly personalized coaching. Time Stamps: (0:28) Last Episode (1:20) Area #1: Building A True Community (3:24) Area #2: Creating Experiences That Transform (4:28) Area #3: Truly Personalized Coaching (5:48) Recapping ---...
May 29, 2025•7 min
Creating automatons with AI has never been easier and I don't want you to get left behind in this industry if you haven't started implementing these tools in your business. I am going to share 4 big coaching tasks you're probably spending too much time on that AI can help you with and even create a better product and experience for your clients. Stay tuned for Part 2 where we will cover how to implement high touch human connection elements to set your coaching program apart. Time Stamps: (1:09) ...
May 27, 2025•16 min
175k may seem like an astronomical amount to spend on your health (and I kind of agree) but what is more important than fueling the very thing that's responsible for your success? Your body and your brain, especially as a fitness professional. In this episode, I'm going to go deep with my protocols and what I've done over the last 20 years but more specifically what I'm doing now for optimal performance and longevity. Time Stamps: (0:23) Pain Pills and Rock Bottom (2:01) I Have Used Steroids (2:...
May 22, 2025•20 min
If your life is good on paper but internally your crumbling on the inside because the healthcare industry isn't the safe and meaningful avenue you intended, this episode is for you. We have helped many health practitioners escape the formal healthcare trap and help them build a business of their own that actually helps individuals and doesn't treat them like a number. Listen in on why building your own healthcare coaching business is what it's supposed to look like, how to build an offer and fin...
May 19, 2025•11 min
If you're tired of hearing about niching down but you still aren't charging what you are worth, our hope is this episode finally wakes you up and allows you to take action on making your offer specialized to a certain group of people who need and want a unique type of problem solved. An online fitness coach offering exercise, nutrition, and mindset coaching is a dime a dozen these days but helping equestrian riders feel better in both their body and in the saddle like Jack's coaching business at...
May 15, 2025•9 min
There are ways to copy what's working right now when it comes to content that isn't stealing… not quite. We aren't talking about straight plagiarism. That's for scumbags. We are talking about iterating on what's working and formatting it to your offer and audience using ChatGPT. In this episode, we'll go through what's been working well for our students increasing their organic reach and how you can too! Time Stamps: (2:37) Plagiarizing vs. Innovation (3:08) Find Youtube Creators (3:43) Use This...
May 12, 2025•12 min
You've done all the work to bring a potential client to the table and you are now at the part of the conversation where many inexperienced coaches fumble the bag. If you want to sit on the same side of the table as the prospect and actually help them, listen to this episode. I'll break down a way you can have a clear and honest conversation about finances and do what's best for the prospect but also your business. Time Stamps: (0:24) The Money Conversation Problem (1:14) Is This Really About Mon...
May 08, 2025•6 min
Excited for you to hear this conversation with two IFCA clients Justin and Amy who are doing incredible inside their coaching business while running another business. They are not new to entrepreneurship and with some tweaks working with us, they have skyrocketed. Listen in as we discuss why KPI's and data are king, the impact of knowing your ideal client avatar, lead generation, and more! Time Stamps: (0:33) IFCA Clients Justin and Amy (1:41) What Their Business Looks Like Now (2:57) Masterclas...
May 05, 2025•26 min
I get it… you want to be there for your clients 24/7 and give them an incredible experience with you. This will ultimately lead to burnout and resentment as I've seen it so many times with our clients and myself a few years ago. What's the solution to this? Systems. We want our clients to eventually be self-sufficient and the three tier system I am going to share with you today will not only level up the quality of communication you have with your clients but they will appreciate the clarity as ...
May 01, 2025•8 min
If you are thinking about hiring a coach or have been burned in the past but thinking about giving coaching another shot, don't miss this episode. Erin and I want to tackle the topic of why trust is declining in the coaching space, what we are doing as a company to fight against shitty coaching programs, why some negative reviews are actually great for your credibility, and more! Time Stamps: (0:47) Do People Trust Coaches Anymore? (1:52) The Trust Recession (9:27) Our Reviews After Serving 4,50...
Apr 28, 2025•29 min
There's no better time to get in front of new eyeballs organically and we're seeing it with our 450+ clients inside of IFCA. In today's episode, I'm going to share with you the 3 types of posts Instagram is prioritizing right now, examples of each from a coaching perspective, and share with you a way to get our epic prompting cheat sheet to further help you with your content creation game. Time Stamps: (0:42) 3 Types of Posts To Make on Instagram (1:34) Changing My Mind on Organic Over The Last ...
Apr 24, 2025•11 min
Before Erin pops and goes on maturity leave, we wanted to do a fun type of episode because we know you are here for education but sometimes you just need some humor and entertainment too. Lay back and listen to our opinions on sex during pregnancy, taking shrooms, staying in contact with your ex's, and more! Time Stamps: (0:40) Laugh and Judge Us Through This (1:07) Sex During Pregnancy? (5:09) Human’s Use of Porn (9:40) Rules Around Pregnancy (10:58) Micro Dosing During Pregnancy? (12:00) Marry...
Apr 21, 2025•27 min
If you want to stop constantly stressing about where your next client is going to come from, listen up! I am going to share how important client retention is to your coaching business, explain the math, and give you a powerful 3 tier system to know exactly how every single one of your clients are doing on a daily and weekly basis that will forever end you getting ghosted or providing a refund. Time Stamps: (0:18) The Power of Client Retention (1:15) We Are In The Relationship and Community Busin...
Apr 17, 2025•7 min
If you're getting stuck at 30 clients by yourself or if your team is getting stuck with fulfillment around 50 clients, we have a system to share with you. After many years of battling the same issue within T4E systems, we built a 3x3x3 system that allowed our coaches to work with 60-80 clients without burning out. Listen in as I explain the system and how it can save you hours a week and give your clients a better experience. Time Stamps: (0:12) Working With 60-80 Clients Without Burnout (1:07) ...
Apr 14, 2025•14 min
Solve rich people problems. You get to charge rich people prices. If you've ever wondered how you could sell a 10k coaching package, don't miss this episode. I'll share how to attract 2% buyers, why raises your prices raises the value of your program, how to sell, market, and build this offer, and more. Time Stamps: (0:12) Recent Conversation with John Madsen (1:52) Attracting 2% Buyers (2:35) Why We Charge High Prices (3:45) Jewelry Store Owner (6:33) What Goes Into A Ultra High Ticket Offer (9...
Apr 10, 2025•14 min
I wanted to share a quick mindset shift episode and a story I recently told at our 7 figure mastermind retreat all about how we look at the journey of entrepreneurship. Don't want to spoil anything here but I hope this inspires you whenever you listen to it. ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are resp...
Apr 07, 2025•5 min
In today's episode, we’re diving into one of the most important and most terrifying parts of growing a business. Raising your prices. But not just raising them, raising them without losing a single client. I’m going to break down how to shift your mindset, communicate and raise the value of your coaching service, and implement price increases in a way that's a win-win and gets results. Time Stamps: (0:14) Raising Your Prices (0:45) Price vs Value (2:06) Why Undercharging Hurts (3:23) The Math Be...
Apr 03, 2025•11 min
As promised via our last episode (definitely check it out if you haven't), we're going to be talking about Instagram stories and how to show up on them to not only show a more authentic side of you but also covert viewers into clients using this framework. Time Stamps: (0:11) Using Instagram Stories (1:15) The Stories Weekly Framework (3:45) Two Bonuses ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unloc...
Mar 31, 2025•5 min
Whether you've hit a rut with your content creation game or angrily staring at your phone wondering what to post, we've got you in today's episode. We're going to breakdown a super simple content plan that has been working for our top students inside of IFCA so you'll never have to feel stuck again and attract genuine interest to your coaching offer. Time Stamps: (0:35) Simple Content Plan (1:45) Day 1 Post (3:11) Day 2 Post (4:10) Day 3 Post (5:12) Day 4 Post (7:12) Day 5 Post (8:52) Next Episo...
Mar 27, 2025•10 min
For entrepreneurs and coaches, effective time management can separate you from the rest of the industry and it took me 7 years to find a system that I finally stuck to that works at every level from 6 to 7 to 8 figures a year. In this short episode, I'm going to explain why your calendar is your best friend and the micromanaging asshole boss that's always looking over your shoulder if you want to follow through your promises to yourself on a daily and weekly basis. Time Stamps: (0:16) Time Manag...
Mar 24, 2025•12 min
This might be the craziest growth hack I've ever seen when it comes to Instagram and I'm not sure how long you have to take advantage of this opportunity so listen up! If you want more views, followers, and ultimately clients for free, I'm going to walk you through the trial feature Instagram currently has, how to use it, and how to setup a 25 day strategy to go viral. Time Stamps: (0:22) Crazy Instagram Strategy (1:47) The Trial Framework (2:42) How It Works (3:42) Two Step Post and Follow Me C...
Mar 20, 2025•10 min
