Why are supermarkets suddenly cutting the prices of milk, butter and bread?

We've all noticed that we're spending more and more on our weekly shop - but in recent weeks, we've seen price cuts to staples like milk, butter, and bread. But why now? What changed? We're joined by Caitríona Morrissey, news editor with the Irish Farmers Journal. She gives us the background to these recent price drops and explains how cuts to 'loss leaders' might have little impact on your overall shopping basket.The Explainer is brought to you by The Journal. Providing open access to valuable journalism in Ireland has been the aim of The Journal for a decade. You can contribute to ensure we can keep questioning, investigating, debunking, explaining and informing at www.thejournal.ie/contribute/

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