This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio , Head of Growth and Operations at Navattic, shared strategies on how to say “no” when faced with competing priorities in marketing. Natalie covers: How to establish a marketing framework that simplifies decision-making and helps you say no effectively. A three-step process for communicating priorities with your CEO and leadership team. Quick-win productivity hacks that o...
Nov 18, 2024•37 min•Ep. 194
In this episode, Dave is joined by Priscilla Barolo , former head of comms at Zoom (for nearly 10 years, including the pandemic) and current Head of Marketing at Neat , an Oslo-based video tech company. Neat’s tech is used around the world from major enterprises like Atlassian to the White House . With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a expert in communications and B2B marketing leadership. Dave and Priscilla cover: The path from c...
Nov 14, 2024•46 min•Ep. 193
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis , Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business. Lashay covers: How to niche down by focusing on one problem for one ideal customer profile. Why it’s important to develop a strong point of view to stand out in your category. How to create a repeatable, results-driven process that builds trust and sells yo...
Nov 11, 2024•39 min•Ep. 192
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush , Co-Founder & CEO of Paramark, hosted a session on one of B2B's biggest challenges: measurement and attribution. Pranav covers: Why attribution models like first-touch and last-touch are outdated How to prove the incremental impact of marketing channels, including search, social, email, podcasts, billboards, and brand. How to present marketing's value to the CFO and CEO Ti...
Nov 07, 2024•47 min•Ep. 191
In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights. Matthew Carnevale , Marketing Manager at Exit Five, breaks down a core copywriting skill that every marketer needs: crafting a hook that grabs attention right away. Too often, marketers "bury the hook" by failing to get to the point, leaving potential customers scrolling past. Matthew shares the top three elements of a strong hook, why questions don’t work as well as statements,...
Nov 06, 2024•7 min
In this episode, Dave is joined by Taylor Udell , Head of Growth at Champify, a sales intelligence platform that helps B2B sales teams identify key contacts for more effective outreach. With experience at companies like Twilio and Heap, Taylor shares the marketing strategies she’s used to drive growth in sales-led organizations. Dave and Taylor cover: How Champify drives awareness through events, LinkedIn organic, and thought leader ads Why they stopped doing direct response ads and are seeing b...
Nov 04, 2024•40 min•Ep. 190
In this episode, Dave is a guest on the We're Not Marketers podcast , hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave’s journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five’s first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers ...
Oct 31, 2024•46 min•Ep. 189
In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights. Matthew Carnevale , Marketing Manager at Exit Five, dives into a fundamental principle every B2B marketer should understand: you can't fake urgency. Real urgency isn’t something you create from thin air - it’s something that’s baked into your go-to-market strategy. Matthew shares examples from Exit Five’s playbook, like driving urgency through limited event tickets and exclusive...
Oct 30, 2024•9 min
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dave hosts a marketing leadership panel with Peter Mahoney , CCO of GoTo, Tara Robertson , CMO at Bitly, and Amrita Mathur , Head of Marketing at Zapier. These marketing leaders open up about their experiences and share actionable advice to help you lead, manage, and set goals for your marketing team. Dave, Peter, Tara, and Amrita cover: Why business literacy is so important for marketing le...
Oct 28, 2024•1 hr 10 min•Ep. 188
In this episode, Dave is joined by Sean Lane , Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignment between sales, marketing, and ops Why early-stage companies must align operational complexity with their growth maturity How continuous planning helps marketing...
Oct 24, 2024•56 min•Ep. 187
In this special episode format, we’re testing out and delivering a B2B marketing lesson in under 10 minutes. No fluff—just practical, real-world insights based on what we’re learning each week here at Exit Five. This solo episode features Matthew Carnevale , Marketing Manager at Exit Five, who discusses a key lesson every B2B marketer needs to know: why every marketing email should have just one call to action . Matthew shares the psychology behind decision-making, including Hick's Law, decision...
Oct 23, 2024•9 min
In this episode, Dave Gerhardt sits down with Mason Cosby , a leader in account-based marketing (ABM) strategy and founder of Scrappy ABM. Dave and Mason unpack how to simplify ABM, create meaningful engagement, and build personalized campaigns that drive real business results. Dave and Mason cover: Why companies should crawl before they walk or run” with ABM by starting with re-engagement programs instead of complex tech stacks. Why you need to track key signals of engagement and align marketin...
Oct 21, 2024•44 min•Ep. 186
Matthew Carnevale , Marketing Manager at Exit Five, welcomes back Tas Bober , Founder of Delphinium and expert in landing page optimization. Tas recently audited 40 B2B landing pages submitted by members in the community, and in this episode, she and Matt break down her biggest takeaways and share everything marketers should know about B2B landing pages. Matt and Tas cover: Why you should separate homepages from landing pages to maintain data integrity and make sure your messaging is optimized f...
Oct 17, 2024•1 hr 3 min•Ep. 185
In this episode, Dave sits down with Kira Federer , VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure your sales team uses the content you create The value of a strong messaging framework and how it drives consistency in B2B marketing Why you need to time your pro...
Oct 14, 2024•44 min•Ep. 184
In this episode, Dave is joined by Madhav Bhandari , Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen. Dave and Madhav discuss: Leveraging Demo-Led SEO for 10X website traffic growth How targeting related product categories allowed Storylane to capture new audiences w...
Oct 10, 2024•53 min•Ep. 183
In this episode, Dave sits down with Mychelle Mollot , CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marketing. Dave and Mychelle cover: How Knak built a brand and captured demand in a space without a known category The balance between meeting short-term ...
Oct 07, 2024•49 min•Ep. 182
Danielle Messler , Head of Content at Exit Five, joins to talk about our first-ever virtual event: The Ultimate Roast of B2B Websites . It's a one day virtual event designed to help make your website better – with live teardowns of real examples submitted by B2B marketers just like you. She covers: What you'll learn if you attend The Ultimate Roast Our expert lineup of panelists who will dig into each essential section of a B2B website How you can win prizes worth up to $80k in value Sign up for...
Oct 04, 2024•6 min•Ep. 182
Dave sits down with Will Hoekenga , seasoned copywriter and messaging consultant for B2B SaaS brands and founder of Six Words Studio. Will shares his expertise on crafting copy for high-value web pages, like homepages and product pages, that drive conversions and speak directly to customer’s needs. Dave and Will cover: The importance of clear positioning and how it can make or break the effectiveness of your web copy. Why collaboration between design and copywriting is critical for creating a cu...
Oct 03, 2024•59 min•Ep. 181
In this episode, Dave is joined by Bruno Estrella , Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies. Dave and Bruno discuss: Building a creator-led marketing program that encourages user-generated content and community involvement Aligning marketing with product-led growth for self-serve models Standing out in a crowded mar...
Sep 30, 2024•41 min•Ep. 180
In this episode, Dave is joined by Kevin White , Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. Dave and Kevin cover: How to be a good marketer even when you're not the Subject Matter Expert Signal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of j...
Sep 26, 2024•48 min•Ep. 179
In this Exit Five Live session, Dave is joined by Natalie Marcotullio , Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies. Dave and Natalie cover: Why accessible, usable, and transparent websites is important in improving the buyer experience How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates Public prici...
Sep 23, 2024•56 min•Ep. 178
Matthew Carnevale , Marketing Manager at Exit Five sits to talk about our New Marketing Leadership Accelerator Program - an 8 week live program to help you advance your skills and grow your career as a B2B marketing leader. He covers Why structured learning tracks are a good bet for Exit Five What's included in the program and why you should join Who will benefit from the accelerator How much it costs and where to sign up Join The Accelerator Here Send guest pitches and ideas to hi@exitfive.com ...
Sep 20, 2024•9 min
Dave sits down with Ari Yablok , Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation and strategic positioning, and why it matters for B2B marketers The steps to building a brand story that resonates with both your internal team and your target a...
Sep 19, 2024•50 min•Ep. 177
This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio , Head of Growth and Operations at Navattic . She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover Why buyers are switching to a more "self-service" model of buying How interactive demos stack up against traditional marketing edu...
Sep 16, 2024•50 min•Ep. 176
Dave is joined by Ruth Zive , CMO at LivePerson, who shares her journey in marketing leadership across tech and nonprofits. Ruth talks about aligning marketing and sales teams and navigating enterprise marketing. Ruth and Dave cover: How to align marketing and sales teams by focusing on shared goals and accountability for pipeline outcomes The best-performing marketing channels for driving enterprise pipeline — including SEO, email, and events Inbound and outbound strategies in enterprise sales ...
Sep 12, 2024•50 min•Ep. 175
Dave is joined by Jared Fuller , Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth. Jared and Dave cover: How to integrate partner voices into your marketing strategy to create lasting influence and trust Shifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impact Using partnerships as a growth lever across departments...
Sep 09, 2024•49 min•Ep. 174
Dave is joined by Shane Murphy , CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas. Shane and Dave cover: How Webflow combined its self-serve and enterprise growth teams to streamline acquisition Targeting broad personas and aligning messaging to meet unique needs Brand building in B2B marketing an...
Sep 05, 2024•49 min•Ep. 173
Dave sits down with Chelsea Castle , Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value Strategies for integrating SEO with authentic, valuable conten...
Sep 02, 2024•54 min•Ep. 172
Dave sits down with Tommy Clark , founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way. Tommy and Dave cover: Why LinkedIn is the go-to platform for B2B brands and how to maximize its potential The importance of posting consistently to build a strong social presence How using video content on ...
Aug 29, 2024•54 min•Ep. 171
Dave sits down with Jen Allen-Knuth , founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen How companies should focus on genuine diversity efforts rather than superfici...
Aug 26, 2024•55 min•Ep. 170
