Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive. Dave and Danielle cover: How to hire a “Head of Content” and what mistakes to avoid Behind the scenes of how ExitFive repurposes content (like this podcast!) The fun challenges of going from a solopreneur to team of five Timestamps (00:00) - - Intro to Danielle (05:30) - - Why we hired a Head of Content at ExitFive (08:40) - - How we write our newsletter (12:02) ...
Aug 22, 2024•36 min•Ep. 169
Dave sits down with Jenn Herman , an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships. Jenn and Dave cover: Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users How to create educational content for Instag...
Aug 19, 2024•45 min•Ep. 168
Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla , and SubjectLine.com Founder Jay Schwedelson , two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024. They cover: Subject line strategies Design do’s and don’ts What makes a truly great email in 2024 This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here. Timestamps (00:00) - - Intro to Jay and Pierce (04:45) - - What Personalization Look...
Aug 15, 2024•51 min•Ep. 167
Dave is joined by Emir Atli , the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys. Emir and Dave cover: How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage Using custom reporting and attribution to make better B2B marketing decisions Creating data-driven c...
Aug 12, 2024•50 min•Ep. 165
Dave is joined by Eliana Atia and Arielle Gordis from Monday.com , who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com ’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers. They cover: How the content team at Mon...
Aug 12, 2024•53 min•Ep. 166
Dave sits down with Adam Goyette , founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies. Adam and Dave cover: How marketing can drive demos that aren’t qualified and how to fix it Why MQLs aren’t efficient incentives for marketing teams How to use feedback from Sales to create better marketing content Timestamps (...
Aug 05, 2024•52 min•Ep. 164
Dave is joined by Zach Roberts , founder of Break into Product Marketing, and Natalie Taylor , Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B. Zach and Natalie cover: How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges The power of video content in creating engaging and effective product launch campaigns Best practices for collaborating with sales teams to develop impactful sales e...
Aug 01, 2024•54 min•Ep. 163
Dave is joined by Natalie Taylor , Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule. Natalie and Dave cover: The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with Her step-by-step process to...
Jul 29, 2024•55 min•Ep. 162
Dave sits down with Max Van Den Ingh , founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency. Max and Dave Cover: His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships Challenges and advice for hiring in international markets The shift towards scrappier, more a...
Jul 25, 2024•39 min•Ep. 161
Dave is joined by Kara Hardin , a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives. Kara and Dave cover: How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environment Ho...
Jul 22, 2024•1 hr 1 min•Ep. 160
In this episode, Dave is joined by Kris Rudeegraap , CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies. Dave and Kris cover: The differences between Growth Ops and Revenue Ops (and where each is most effective) Must-try direct mai...
Jul 18, 2024•40 min•Ep. 159
Dave is joined by Amanda Goetz , a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and engagement The impact of personal branding on social media and its role in business growth Creating a feedback loop to refine and improve content strategy Timestamps (00:00) - - Int...
Jul 15, 2024•46 min•Ep. 158
Dave sits down with Adam Robinson , CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR. Adam and Dave cover: Adam’s focus on creating engaging content that’s authentic Using LinkedIn’s quick feedback loops to refine your marketing strategy The patience required to achieve successful content market fit Timestamps (00:00) - - Intro (06:58) - - The Four Steps to the Epiph...
Jul 11, 2024•51 min•Ep. 157
Dave sits down with Kait Stephens , co-founder and CEO of Brij, and Brad Zomick , Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers. Kait, Brad, and Dave cover: Turning LinkedIn into a lead generation machine and building a strong founder brand. The nitty-gritty of creating authentic, engaging content...
Jul 08, 2024•45 min•Ep. 156
Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas. Matt and Dave cover: Creating content for multiple personas without losing your brand’s voice Secrets to engaging webinars that people actually want to attend Top tools and strategies for generating content ideas that resonate Timestamps (00:00) - - Intro (07:14) - - Creat...
Jul 04, 2024•34 min•Ep. 155
Dave is joined by Tas Bober , a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business. Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline. Tas and Dave cover: How she built her audience on LinkedIn and turned it into a niche consulting business Creating p...
Jul 01, 2024•52 min•Ep. 154
Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel , Founder and CEO of No Boring Design . Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work. They also cover: How to create a killer creative brief How well-crafted design can significantly drive conversion rates The step-by-step process we followed for a successful rebrand Timestamps (00:00) - - Intro to No B...
Jun 27, 2024•41 min•Ep. 153
Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork , a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast . He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custom Content Nurture Campaigns Expert LinkedIn Ads Tips Timestamps (00:00) - Intro to Anthony Blatner (07:10) - Focusing on LinkedIn and Future Expansion (10:35) - E...
Jun 24, 2024•45 min•Ep. 152
This episode is from a fireside chat Dave did with Bill Macaitis , former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the years. Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Fi...
Jun 20, 2024•30 min•Ep. 151
Dave is joined by Christopher Rack , CEO of pharosIQ . Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach. They discuss Why alignment between marketing and sales is critical for ABM success How to prov...
Jun 17, 2024•51 min•Ep. 150
Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include: 1. Forget acronyms 2. The story is the strategy 3. Think hard about “offers” 4. Push your team past incremental thinking 5. Get on the same page as sales 6. Don’t “be” finance and ops...partner with them 7. Master internal communication 8. Articulate the strategy 9. Thi...
Jun 13, 2024•35 min•Ep. 149
Dave is joined by John Short , Founder & CEO of Compound Growth Marketing . John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel opt...
Jun 10, 2024•55 min•Ep. 148
Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They cover How we sold out Drive in 24 hours Why we used a waitlist strategy How much Exit Five has grown How much we're investing into the business this year Solopreneurship PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice n...
Jun 06, 2024•35 min•Ep. 147
Dave is joined by Greg Isenberg . Greg is the CEO & Co-Founder of Late Checkout . Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses. They discuss Why you need to build an engaged community before a paid membership The importance of niching down The difference between audience and community The tribe framework Personal brand and community performance Timestamps (00:00) - - Intro (04:47) - - Building a Community on Patreon (08:1...
Jun 03, 2024•45 min•Ep. 146
Anthony Kennada is is co-founder & CEO of AudiencePlus , a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight. In this episode, they discuss What it means to be a media company Building an audience from scratch Why building community is important in B2B marketing Timestamps (00:00) - - Introduction and context from Anthony Kennada. (06:09) - - Definition and evol...
May 30, 2024•50 min•Ep. 145
Dave is joined by Pranav Piyush , CEO and Co-Founder of Paramark . With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned. They discuss things like Why market...
May 27, 2024•46 min•Ep. 144
Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover Selling out our in-person event tickets Strategies for getting more online reviews How to think through structuring your marketing team Live chat on websites PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on th...
May 23, 2024•33 min•Ep. 143
Dave is joined by Jason Lemkin . Jason is the founder of SaaStr , the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. They discuss Why Jason started SaaStr What makes a great VP of Marketing in SaaS and how to hire one How tech and SaaS have changed since 2020 CROs vs CMOs Importance of alignment between the CEO and marketing team Timestamps (00:00) - - Intro (05:09) - - Understanding the Importanc...
May 20, 2024•59 min•Ep. 142
We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up. You can read more about this role and apply here on our job board. Maybe our next great teammate is already listening to the Exit Five podcast...
May 18, 2024•3 min•Ep. 143
Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover Reactions to our rebrand How to nurture the 99% of website visitors that don't convert Advice for shipping a new website Dark social and why you need to make it part of your strategy PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and ...
May 16, 2024•28 min•Ep. 141
