Dave is joined by Christopher Rack , CEO of pharosIQ . Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach. They discuss The future of intent data ABM in 2024 The importance of unique positioning Market...
May 13, 2024•50 min•Ep. 140
Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto . They discuss The principles of building a community LinkedIn personal vs. company page engagement The role of executives in thought leadership content How companies are leveraging influencer partnerships How to approach LinkedIn organic and grow your audience Timestamps (00:00) - - Intro (06:54) - - Importance of Community Engagement (11:...
May 09, 2024•52 min•Ep. 139
Dave is joined by Dave Kline . Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator . He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator. They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader. Timestamps (00:00) - - Intro (05:46) - - The Secret to Succes...
May 06, 2024•54 min•Ep. 138
Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover How to start building your portfolio as a new agency owner What Sales can do to become a partner to Marketing (and vice versa) Whether podcasts are for brand awareness and lead nurturing Webinars and whether they need to be live or not The future of Exit Five PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning q...
May 02, 2024•33 min•Ep. 137
Dave is joined by Jessica Hreha . Jessica is the Head of Marketing AI Strategy & Transformation at Jasper . Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as How to use AI to ideate and refine your creation process Use cases for AI beyond copywriting Why you need dedicated in-house AI champions What Jasper is doing to improve customer engagement with AI ...
Apr 29, 2024•47 min•Ep. 136
Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective on what top-performing SaaS companies do...
Apr 25, 2024•49 min•Ep. 135
Dave is joined by Daniel Cmejla , VP of Community at Apollo.io . Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discuss How to use LinkedIn to build community The difference between building community vs. building ‘a’ community Using internal team members LinkedIn profiles to lift the companies brand Community building and how to measure the impact on the bottom line Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here:...
Apr 22, 2024•1 hr 2 min•Ep. 134
Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover How 'edgy' B2B brands can get with their social media pages (and if they should) Advice for first-time marketing leaders Dave's advice for product launches Why marketing fundamentals are key to your marketing strategy PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a...
Apr 18, 2024•30 min•Ep. 133
Dave is joined by Talia Wolf , CEO and Founder of Getuplift . Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. They discuss things like Selling with emotional benefits over feature lists How to use the stages of awareness to lead customers through the conversion funnel How to do research that informs your conversion strategy ...
Apr 15, 2024•51 min•Ep. 132
In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover Whether you should focus on the company or personal LinkedIn pages What the CEO can do to grow their LinkedIn profile When it's acceptable to be a marketing generalist, and when you should specialize Why money matters in relation to career happiness PS. We’d love to get your questions and feature you on this podc...
Apr 11, 2024•37 min•Ep. 131
Dave is joined by Pranav Piyush , CEO and Co-Founder of Paramark . With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned. They discuss things like The challe...
Apr 08, 2024•54 min•Ep. 130
We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and learnings from inside the Exit Five community. Dave is joined by Matt Carnevale (Marketing Manager at Exit Five), and they cover Do nurture sequences still work in B2B? Best books, resources, and strategies to become a better copywriter How to become the go-to resource for your customers Why brand matters in B2B PS. We’d love to get your questions and...
Apr 04, 2024•29 min•Ep. 129
Dave is joined by Peter Mahoney , CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful. Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence , a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI. In this episode, they discuss: Why Peter got back into the game as CMO after being CEO at Pla...
Apr 01, 2024•51 min•Ep. 128
Dave is joined by Tim Davidson , Founder of B2B Rizz . Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company. They talk all things LinkedIn like Why getting started is better than perfect What's working on LinkedIn today Why Tim chose to grow his following through funny and unique videos How to use LinkedIn ads for ABM Send guest pitches and ideas to hi@exitfive.com Joi...
Mar 25, 2024•46 min•Ep. 127
Kathleen Estreich and Emily Kramer are the co-founders of MKT1 . They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing leader....
Mar 21, 2024•53 min•Ep. 126
Dave is joined by Brandon Redlinger , VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundreds of applicants and How to think through and negotiate compensation When to leave your job and how to break up with your employer Tips for nailing interviews for competitive positions Determining company culture and values in the interview process Timestamps (00:00) - - Intro (04:18) - - Navigating high-growth companies (07:39) - - The challengin...
Mar 18, 2024•42 min•Ep. 125
Dave is joined by Kera Wright , Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events. Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why foc...
Mar 14, 2024•48 min•Ep. 124
Dave is joined by Kyle Coleman , CMO at Copy.ai . Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue. In this episode, they chat about The importance of leadership team alignment and why the CRO & CFO should be your best friend How marketing can impact pipeline and the standard it should be held to Why you should build a marketing calendar around the product roadmap Timestamps (00:...
Mar 11, 2024•53 min•Ep. 123
This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio , Head of Growth and Operations at Navattic . She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience. In this episode, we cover Why buyers are switching to a more "self-service" model of buying How interactive demos stack up against traditional marketing ed...
Mar 04, 2024•50 min•Ep. 122
This week, Dave is joined by Ross Simmonds . Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries. They share lessons they both learned on their content journeys and discuss things like Prioritizing search as a distribution channel Why social followers are not a ...
Feb 29, 2024•56 min•Ep. 121
In this episode, Dave is joined by Eli Rubel . Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom. Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses His framework for focusing on 'micro surfaces' that lead to bigger wins The importance of timing in email marketing How to properly analyze the efficiency of your m...
Feb 26, 2024•44 min•Ep. 120
In this episode, Dave sits down with Peep Laja . Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast. Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn how to take customer feedback and use it to create marketing messages that resonate. Timestamps (00:...
Feb 22, 2024•53 min•Ep. 119
This week, Dave is joined by Brian Kotlyar . Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on Aligning revenue teams toward common goals The importance of an effective messaging strategy Prioritizing numerous ideas from CEOs A high-reward compensation approach Timestamps (00:00) - - Performance metrics and career motivation (06:26) - - Understanding customer needs (09:50) - - Personal growth and getting reco...
Feb 19, 2024•46 min•Ep. 118
Kelly Gordon and Matthew Kanter are marketing recruiters at Creative People and join Dave to share some insider strategies to help you land your next marketing job and make your next big career move. Creative People is a recruiting firm specializing in the Series A to Series D world and Matthew and Kelly bring in-depth knowledge of roles in B2B SaaS and marketing leadership. This conversation dives into advice on how to navigate the job search, understand your worth in the market, and effectivel...
Feb 12, 2024•42 min•Ep. 117
Why make an explainer video when you can make a rap anthem? Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members). Learn more about Exit Five and join our community of thousands of B2B marketers: https://www.exitfive.com/...
Feb 08, 2024•4 min
Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one. 00:00 - Webinar Promotion Without Links and Return...
Feb 04, 2024•49 min•Ep. 116
Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing. Paul shares his journey from ...
Jan 29, 2024•44 min•Ep. 115
Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today. Key Topics and Timestamps from this episode: 00:...
Jan 23, 2024•55 min•Ep. 114
Dave is joined by Hillary Carpio , Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today an she's also the author of the book "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers." Hillary discusses how Snowflake has built an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how marketi...
Jan 19, 2024•50 min•Ep. 113
Kipp Bodnar is Chief Marketing Officer at HubSpot and co-hosts the popular "Marketing Against The Grain" podcast. Kipp joins Dave to talk about his path from managing the HubSpot blog to CMO, what changes from individual contributor to marketing exec, how HubSpot's marketing has evolved over the years, and some predictions for 2024. Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jo...
Jan 16, 2024•49 min•Ep. 112
