Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss: - How to drive revenue with your content - The problems with top of the funnel content - How to do feature mapping for your product + content - How to get executive buy in with content - How to get subject matter expert interviews so you can produce better content - Some of the ri...
Aug 07, 2023•50 min•Ep. 89
Hillary Carpio and Travis Henry are the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers." Hillary (Head of ABM) and Travis (Director, Sales Operations & Enablement) work at Snowflake and helped scale the go-to-market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both integrated, account-based, cross-functional teams that t...
Aug 01, 2023•56 min•Ep. 88
Lindsay Bayuk is Chief Marketing Officer at Pluralsight. We talk about the path to becoming CMO, what it takes to be a high performing CMO, going from VP Product Marketing to CMO, her marketing scorecard, doing internal marketing, what it means to think and operate like an executive, the importance of hiring/talent scouting, why org. design is so important and more. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on T...
Jul 25, 2023•54 min•Ep. 87
We're joined by Jessica Hreha (Head of Global Integrated Campaigns & Content Strategy at VMWare), Kelly Peters (Director of Marketing at Tomorrow.io), and Austin Distel (Growth Hacker at Jasper) to discuss how B2B marketing teams are actually using AI today, including: - Why and How VMWare created an internal cross-functional AI council - Why Tomorrow.io decided to hire a full-time "AI Marketer" - Perspectives on adopting AI and setting standards for its productive use in marketing today, in...
Jul 19, 2023•59 min•Ep. 86
HANG IN THERE! Between Exit Five and some companies that I am involved with I can tell you that right now stress and burnout in marketing is higher than I've ever noticed in my career (so at least the last 10 years). And it makes sense as to why: the economy slumping, leads to fewer companies wanting to spend, marketing gets cut in all different areas, and we're being asked to do more with less and we're stressed / burned out / questioning what we're doing and re-visiting your career path. Hang ...
Jul 13, 2023•12 min•Ep. 85
Dave is joined by John Short (Founder & CEO of Compound Growth Marketing ) to talk about two of the biggest trends in B2B marketing that aren't going away anytime soon: AI and ABM. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you by Demandwell . This episode is brought to you by Demandwell . Demandwell is the best SEO solution for B2B...
Jul 12, 2023•54 min•Ep. 84
This episode is from a live session we did with Zapier's Head of Content Marketing Lane Scott Jones . Lane shared how Zapier has been able to generate a 450% ROI on content and she breaks down how Zapier's marketing team uses content across the entire funnel, from generating top of the funnel content for awareness, middle of the funnel content hat drives signups, and bottom of the funnel content that drives active users and paying customers. Lane will unpacks how Zapier built a strong SEO founda...
Jul 03, 2023•55 min•Ep. 83
Jon Miller is CMO at Demandbase and co-founded Marketo and Engagio. Jon is widely regarded as one of the top voices in B2B marketing and does not disappoint with this episode. Dave and Jon talk about: - What an effective B2B CMO does - Questions to ask the founders when taking a new CMO job and how to understand their view of marketing - Why marketing is not a "gumball machine" - The challenge with Marketing sourced revenue vs. Sales sourced revenue (and why Jon believes in team sourced revenue)...
Jun 27, 2023•43 min•Ep. 82
Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong. Dave and Devin talk about: - His role at Clari and what the content team does - Inside Gong's early content strategy - How to make longform content work - What type of content works on LinkedIn today - Myth busting "build your personal brand" and more Thanks to our 2023 presenting sponsors Demandwell , Jasper , and Zapier . This episode is brought to you by Jasper . Jasper is the AI C...
Jun 20, 2023•58 min•Ep. 81
Dave takes you behind the scenes of Exit Five to talk about how the community got started, why we moved off of Facebook, why we went with Circle, lessons learned scaling Exit Five to 3,500+ paying members and more. This is a conversation with Jordan Godbey who runs Growth Community and helps experts, coaches and creators build communities on Circle and we thought this would make for a fun little "behind the scenes" episode since many listeners are involved in marketing and community building and...
Jun 15, 2023•41 min•Ep. 80
Dave is joined by Austin Distel , Head of Marketing Innovation at Jasper and former CMO at Proof. Austin was one of the earliest Jasper employees and we discussed the evolution of the company, lessons from building Proof, how the product at Jasper got initial traction, use cases and examples for AI in marketing today, why every B2B marketing team should be taking AI seriously, how to get beyond generic AI results, and handling some of the objections as to why marketers don't use AI today. *** Th...
Jun 14, 2023•1 hr 1 min•Ep. 79
Dave is joined by Jeff Hardison , Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization. They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more. *** Thanks to our 2023 presenting sponsors Demandwell , Jasper , and Zapier . This episode is brought to you by Ja...
Jun 06, 2023•1 hr•Ep. 78
Dave is joined by Margaret Kelsey (Founder of TatCo, Marketing Advisor), Jason Widup (VP Marketing, Metadata), and Shauntle Barley (Director of Marketing, Demandwell) to talk about the state of B2B marketing in Q2 2023 and helpful ideas for driving growth in a down economy. Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Y...
Jun 01, 2023•57 min•Ep. 77
Dave is joined by Kyle Lacy (CMO at Jellyfish) and Shauntle Barley (Director of Marketing at Demandwell) to chat about what business is like right now Q2 2023 for B2B SaaS, Kyle's new role as CMO at Jellyfish, what the CMO does in the first 90 days of a new job, talking through marketing budget and spending on brand vs demand, and more. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/ex...
May 30, 2023•48 min•Ep. 76
This episode is an overview of the role of Revenue Operations as it relates to B2B sales & marketing today. You'll get an overall understanding of why the role of RevOps is key to scaling and growing revenue inside of an organization today with guest Lindsay Rothlisberger , Director of RevOps at Zapier. We cover the things B2B marketers and future marketing leaders should know about RevOps today, including: - The role of RevOps inside of a B2B SaaS company - How to measure success with a Rev...
May 22, 2023•57 min•Ep. 75
Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and authors the popular SaaS blog Kellblog ( www.kellblog.com ). He has also served as an independent director across 10 startup boards and has a unique perspective into what top performing SaaS companies d...
May 16, 2023•52 min•Ep. 74
Tom Wentworth is CMO at Recorded Future , a $250m+ revenue high growth cyber security company. Prior to Recorded Future Tom was CMO at Rapid Miner and CMO at Acquia. We talk about: - Running marketing at 1,000 person company doing $250M ARR - The breakdown of Recorded Future's 45 person marketing team roles & responsibilities & goals - RF's marketing operating system, campaigns, themes, and running plays quarterly and annually - Managing up, working with the CEO, and why "if you don't ha...
May 08, 2023•52 min•Ep. 73
Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental health drives performance and how it shows up at work. She's a former practicing corporate and securities lawyer and holds a Master’s degree in Counseling Psychology from the University of St. Thomas (Minnesota) and a Juris Doctor from the University of Toronto, Faculty of Law. We talk about: - Going f...
May 02, 2023•59 min•Ep. 72
Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before using the product" and why she interviews customer success teams to understand "life after using the product" and how that influences content strategy, how writing influences buyers, the power of a strong company POV, training in-house writers and freelancers in a way tha...
Apr 24, 2023•56 min•Ep. 71
Allison Whalen is co-founder and CEO of Parentaly , a company combines career coaching and content to help expecting parents before, during and after their parental leave. She's a former MBA who worked in private equity and then as VP of Sales before starting Parentaly and taking to LinkedIn to launch the company and build her "Founder Brand." Dave and Allison talk about her LinkedIn strategy, starting a podcast, how someone with a background fully in sales (with no experience in marketing) came...
Apr 17, 2023•55 min•Ep. 70
Dave shares five lessons from the wisdom of Exit Five community members about their lessons from reporting to the CEO for the first-time. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exitfiveco *** This episode is brought to you by Demandwell . This episode is brought to you by Demandwell . Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Less...
Apr 14, 2023•20 min•Ep. 69
Bobby Pinero is co-founder and CEO of Equals and previously led the finance organization at Intercom as the company scaled from $1M ARR to $150M+, and from 20 employees to 600+ employees. We talk about learning from Steve Blank at Stanford, building Equals, the mission of replacing Excel, lessons from Intercom, how he thinks about marketing as former head of finance, and more. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exi...
Apr 13, 2023•54 min•Ep. 68
Generative AI is the hottest topic we've seen in marketing in a decade. In this session Exit Five Live session we went under the hood with Samyutha Reddy and CJ Donio from Jasper to unpack "Generative AI" and share use cases and tactical examples for B2B marketers today and how team's are using Jasper and AI to create content and generate ideas at scale. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: http...
Apr 07, 2023•1 hr•Ep. 67
Hana Jacover is an executive coach, former Director of Demand Generation, and founder of Hype House Coaching . We talk about managing burnout, fighting imposter syndrome, work/life balance, finding your right path, maintaining authenticity day to day, nonviolent communication, and how to get unstuck in your career. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exitfiveco *** This epis...
Apr 06, 2023•54 min•Ep. 66
Four marketing leaders share their lessons, learnings, mistakes, and failures from their time "in the arena" as a marketing leader. Shauntle Barley is Director of Marketing at Demandwell, Loretta Jones is VP Growth at Acceldata, Anthony Kennada is former CMO at Gainsight, Hopin, and now CEO at AudiencePlus, plus Exit Five Founder Dave Gerhardt. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitte...
Mar 29, 2023•46 min•Ep. 65
This is a little change of pace episode, with Dave Charest from Constant Contact interviewing Dave Gerhardt about his career path and some early stories working together through PR, product marketing, side projects, and bunch of marketing stories / lessons sprinkled in. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exitfiveco *** Thanks to our 2023 presenting sponsors Demandwell , Jas...
Mar 24, 2023•54 min•Ep. 64
Stephanie Donily is Director of Corporate Marketing at Zapier . Zapier has 100,000+ customers and does over $150M+ ARR and Steph joins the Exit Five podcast with Dave to talk about brand marketing, including: - What is brand marketing? - Why brand marketing is not logos/colors/design - Steph's job running corporate marketing and managing the teams that are responsible for brand, communications, content marketing, social media, events, and video - How Zapier is successfully using TikTok as a B2B ...
Mar 21, 2023•51 min•Ep. 63
Chad Knipschild is a Navy Veteran and now Senior Product Marketing Manager at Recorded Future. Dave and Chad talk about his background and learnings from his time in the Navy to getting a job in tech and working in product marketing, plus a handful of topics outside of marketing for a little change of pace. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exitfiveco *** Thanks to our 202...
Mar 14, 2023•1 hr 5 min•Ep. 62
Dave is joined by Hillary Carpio , Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today. They discuss why Snowflake has been an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how marketing exists to support sales at Snowflake and why it works, how tools like ChatGPT and Jasper can help ABM marketers, and more. You...
Mar 06, 2023•52 min•Ep. 61
Dave is joined by Adam Schoenfeld (CEO at Keyplay.io ) and Camille Trent (Director of Content & Community at Peersignal.org ). They talk about community building for B2B SaaS, what it means to "build a media company", and how creating the Peer Signal community eventually led to building a new SaaS company called Keyplay.io, the "return to rigor" and other observations from the current landscape in B2B sales & marketing and more. Prior to KeyPlay Adam was co-founder & CEO at Siftrock ...
Mar 01, 2023•53 min•Ep. 60
