The Events Cast

#65: How to Deliver Memorable Events that Make your Clients Feel Valued with Karianne Levett

Events are all about how you make people feel. The events industry is a crowded market and if you want your events to stand out in you need to focus on delivering memorable events which strengthen relationships and leave a lasting impression on your guests. In this episode of The Events Cast Podcast, we talk with Karianne Levett, Founder of Bespoke Events Management how to deliver memorable events that make your clients feel valued and get them to come back for more! If you enjoyed this episode,...

#64: Revolutionizing Event Marketing: 9 Ways to Use ChatGPT for your Events - Part 1

In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer. Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explore the remarkable ways ChatGPT can assist you in your event marketing. If you enjoyed this episode, lea...

#63: May 2023 Update from The Events Cast Podcast

This week's episode is an update from the host, Francesca R. Balit about the plans for The Events Cast Podcast in the coming weeks. This is the last episode of May while we will be taking a break from releasing weekly episode but we will be back in June with a lot more fantastic content for you! Now is the time to go back and binge some of the past episodes you may have missed. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at...

#62: Why you Should be Running Always-On Paid Ads with Kirsty Ferguson

Always-on Paid ads are the ultimate advertising campaign to drive awareness, audience engagement and to build data throughout the year, and should be a vital part of your marketing strategy. In this episode of The Events Cast Podcast, we speak with Kirsty Ferguson, Growth Manager at Tag Digital about what always-on paid ads campaigns are and why you should be running them to help promote your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or ...

#61: Should You be Using Paid Advertising to Promote your Events?

#60: How IMEX Became one of the Leading Events in the Events Industry with Carina Bauer

IMEX is a leading event bringing together the global meetings industry in two locations, twice a year, in Frankfurt and Las Vegas. IMEX and its leadership team have won a number of industry awards including the Best International Trade Show Award by AEO, BizBash 10 Most Innovative Meetings 2020, AEO Best Trade Show… to just mention some of them. In this episode of The Events Cast Podcast, we have the pleasure to speak with Carina Bauer, the CEO at IMEX Group about the story behind IMEX’s growth....

#59: What you Need to Know About Google Analytics 4 Before it all Changes in July 2023

In this episode we talk all about what Google Analytics 4 is and what you need to be aware of before it all changes in July 2023 to make sure you can continue to analyse and position your website. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/Google-Analytics-4 Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/...

#58: How Technology and Media can Enhance Accessibility at an Event with Brian Cole

In this episode, we talk with Brian Cole, CEO at edgefactory about how they used creative digital content to enhance the accessible elements at the Special Olympics USA Games Healthy Athlete Experience. We discuss how event planners can use digital media to incorporate more accessible elements into their events, how digital content and media can enhance accessibility at live, virtual, and hybrid events and where to start. If you enjoyed this episode, leave us a 5-star review and share the episod...

#57: Live Interviews with Event Profs at Confex International Part 2

While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode. In this episode (Part 2) we hear from: Cecilia Lavin at InEvent Neil Thompson at The Delegate Wranglers John Martinez at Shocklogic Stuart Mitchell at Catch the MICE If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/interviews-at-confex-part-2 Follow or send us a message On Instagram: www...

#56: Using Event Advocacy to Increase Event Awareness and Attendance with Maxie Smit

As event organisers, you can leverage your audience, attendees, speakers and partners to help promote your content and increase the reach of your event. In this episode, we talk with Maxie Smit, Brand Marketing Manager at Clarion Events about how they are using advocacy at Clarion Events to build long-lasting relationships with their audience and increase event awareness and attendance. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find ou...

#55: Live Interviews with Event Profs at Confex International Part 1

While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode. In this episode we hear from: Stephanie Bruce at Tag Digital Helen Omoh-Mensah at Tembo Merijn van Buuren at Event Mender Anna-Marie Trzebinski at AMTEvents If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/interviews-at-confex-part-1 Follow or send us a message On Instagram: www.instagra...

#54: Surprising and Delighting your Attendees on a Budget with Shanondoah Nicholson

In this episode, we will be talking with Shanondoah Nicholson, Event Manager at AlayaCare about how you can surprise and delight your attendees on a budget. We will be discussing why it is important to surprise and delight your attendees, where we can find inspiration and how to put it all into action at your next event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: www.theeventscast.com/Shanondoah Follow or send us a me...

#52: Leveraging Community Marketing to Create a 365 Conversation with Event Attendees with Sophie Wright, Montgomery

In this episode, we talk with Sophie Wright the Marketing Manager at Montgomery Group about how they are using community marketing at Montgomery to increase event awareness, attendance and create a 365 journey with their community. We will talk about how important community marketing is in their overall event marketing plan, what are some of the benefits they have seen in using this marketing strategy, how they implement this for their events and how they will continue to use community marketing...

#51: What is the Attendee Journey?

In this episode, we talk more about what an attendee journey is, why it is important and what are some of the action points you need to take into consideration when creating your attendee journey. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/attendee-journey Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/...

#50: Boost Event Attendance with TikTok with Tom McMahon

TikTok has a high potential to reach targeted audiences more quickly and effectively and integrating TikTok into your event marketing campaign can help increase ticket sales, reach new audiences and drum up your events to new attendees. In this episode, we will be talking with Tom McMahon, CEO at MCM about how you can use TikTok to drive awareness and boost event attendance. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: w...

#49: 8 Ways to Create a High Volume of Videos to Promote Your Events

In this episode I share with you 8 ways in which you can create a high volume of videos to promote your events, to get more attendees, more sponsors and more speakers involved in your event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/8-videos-to-promote-your-event Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast...

#48: “Content is King, but Engagement is Queen" with Neil Thompson

“Content is King, but engagement is Queen. Engagement is what will make people feel something and we wanted to create memories.” In this episode, we will be talking with Neil Thompson, Founder & MD of The Delegate Wranglers about the story behind the Wrangles Fest and how they managed to get the attendees excited about attending the event way before the actual event. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.t...

#47: How to Make your Events Remarkable

It's time to make your events (and your event marketing) remarkable . Because something remarkable is something work talking about. Worth noticing. Worth sharing. And worth attending. It's time to build a Purple Cow into your events. In this episode of The Events Cast Podcast, we talk about this concept of a Purple Cow and making your events REMARKABLE ! If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/...

#46: How to Keep your Audience Connected in Between Events with Felicia Asiedu

Audience expectations are changing. Events are becoming more experiential. Communities are raising… and if you want your events to stand out, you need to adapt your events to the new audience's expectations. In this episode, we will be talking with Felicia Asiedu, Senior Marketing Manager, Cvent all about audience expectations and how to keep your audience connected and engaged in between your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or...

#45: Learnings from 2022 and How Will it Affect their Events in 2023? With Multiple Top Event Profs

For the last episode of 2022, we reached out to past guests of the podcast and asked them what was their biggest learning in 2022 and how will it affect their events in 2023. Hear what they had to say. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/event-learning-from-2022 Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events...

#44: How to Measure and Reduce your Event's Carbon Footprint with Jenny Morgan

The events industry has an enormous impact on the environment and the amount of greenhouse gases emitted into the atmosphere. In this episode, we will be talking with Sustainability Activist, Environmental Justice Advocate and the Market Development Manager at Tradewater, Jenny Morgan about the environmental impact events have and what we can do to reduce that impact. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.thee...

#43: It's our Anniversary: 1 Year of The Events Cast

This is a special episode, it is our 1 year anniversary! In this episode I share with you my personal story and why I started this podcast. We also take a little look at how the podcast has grown in the past year with a throwback to some of the past episodes and a look into the future of this show. If you enjoy this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/1-year-anniversary Follow or send us a message On Instagram...

#42: Using Influencer Marketing to Amplify Event Reach and Increase Event Brand Awareness with Rachel Stephan

In this episode, we talk with Rachel Stephan, snöballer-in-chief @ snöballevent marketing, about what influencer marketing actually is and how we can use it to amplify our event reach and increase our events’ brand awareness. We talk about the benefits of using influencer marketing, how we can find influencers, what to expect from influences, and how we can plan and execute successful influencer marketing campaigns If you enjoyed this episode, leave us a 5-star review and share the episode with ...

#41: Four Signs it's Time to get a New Website for your Event

In this episode, we talk about four signs that will help you identify when it is time to get a new website for your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/new-website-for-your-event Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/...

#40: Finding New Exhibition Revenue Opportunities with Stephan Murtagh

Whether you are running a virtual or in-person event, there are many possible revenue streams available throughout your event stages (pre, during and post-event). And, if the goal of your event is to earn a profit, you probably want to make more money from your event. In today’s episode, we are talking with The Exhibition Guy, Stephan Murtagh about how to find new revenue opportunities for our exhibitions and how to make sure we are maximising the profit from all the streams. If you enjoyed this...

#39: Why Use Podcasts to Grow your Events?

Events are changing, and so are how we market them. Taking advantage of the new marketing channels allows you to reach a wider audience and stand out from your competitors. In this episode, we are going to be talking about why podcasts are a great marketing channel to promote events and what different types of podcasts you could create for your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/wh...

#38: Producing a TV Style Digital Event to Generate Leads with Bas van de Haterd

After 15 years of organising events, Covid forced Bas van de Haterd to re-consider how he ran events and he came up with a format not seen anywhere else, a digital event recorded in a tv studio, with a film crew producing high-end videos with the purpose of generating a high volume of leads for its sponsors. In this episode, we are talking with Bas van de Haterd about this unique event. We will be talking about the format of this event, where the idea came from and the logistics behind running a...

#37: What I Learnt at Cvent Connect Europe

#36: How to Harness the Power of Paid Advertising to Help Grow your Events with Nicola Shaw

#35: Tips to Successfully Market your Event