The Events Cast

#34: How to Leverage Event Data to Maximize Opportunities Pre, During, and Post-Event with Jonathan Kazarian

#33: Why use WordPress for your Event Website?

#32: Integrating Motherhood and Career as an Event Marketer with Kathryn Frankson

Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients’ events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs... In this episode, we are talking with Kathryn Frankson, Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible. If you enjoyed this episode, leave us a 5-star review...

#31: Identifying your Target Audience and Creating Event Personas

Identifying and defining your target audience (event persona/s) is one of the most crutial steps to carry out at the beginning of the planning and marketing of any event. If you don’t know who your event is for, how are you going to build a unique experience for them, and how are you going to market your event successfully to ensure it sells out? In this episode, we talk about how to identify your target audience and create event personas with my easy 2-step exercise. If you enjoyed this episode...

#30: Closing the Event Value Gap with Florian Kühne

Event Teams lose a ton of ROI because they don’t fill the time between their events with value for their audience. This term is known as Event Value Gap and it is a new term that has appeared with the popularity of virtual events and the shift in how people attend events. In this episode, we talk with Florian Kühne, CEO & Founder of Sweap about what the Event Value Gap is, where it comes from, and how we can close it to provide more value to our audience. If you enjoyed this episode, leave u...

#29: The Must Questions to Include in your Event FAQ

We have been talking a lot lately about the importance of including an FAQ (frequently asked questions) on your event website, and a lot of people have been asking me what questions they should include in their FAQ. So in this episode, we are talking about how to create an FAQ and what questions it should include. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/event-faq Follow or send us a message On ...

#28: How to Create Better Networking Opportunities at your Events with Matthijs Otto

In this episode, we talk with Matthijs Otto, Founder @ NetworkTables about the importance of designing our events with networking in mind. We talk about the value of networking, ways in which we can promote networking at our events and the main mistakes people make when networking. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/matthijsotto Follow or send us a message On Instagram: www.instagram.com/t...

#27: How to Create a Frictionless Attendee Journey for our Events

It's important to understand each step of the attendee journey with our events to not only improve the experience they have with our events, but also to reduce the drop off at our events and improve the overall success of our events. In this episode, we talk about how to build a frictionless attendee journey and some of the top questions I received from you at a recent session I ran on this topic. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or fri...

#26: Talking to your Audience with Empathy to Increase Conversion, Loyalty and Advocacy at your Events with Naomi Clare Crellin

In this episode, we talk with Naomi Clare Crellin, Founder & CEO of Storycraft Lab about how we can understand our audience at a deeper level and talk to them with empathy to increase the conversion, loyalty and advocacy at our events. We talk about the importance of talking to our audience with empathy, how we can communicate with empathy and how personalisation can make our events more inclusive and improve our event engagement If you enjoyed this episode, leave us a 5-star review and shar...

#25: How to Increase your Event Attendee Retention

Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don’t come back because you did not give them enough importance. The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events. If you enjoyed this episode, leave us a 5-star review and sha...

#24: How to Write Copy to Better Market your Events and Sell More Tickets with Crystal Adair-Benning

#23: The Biggest Mistakes I See on Event Websites

A well built website will not only help you sell more tickets for your event, but it can also help you attract more sponsors, get your audience excited about your event and it can land you tons of more opportunities. In this episode, I share with you some of the biggest mistakes I see on most event websites and how to avoid and fix them. If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend Find out more at www.theeventscast.com/event-website-mist...

#22: How to Maximise your Exhibitor ROI at your Trade Shows with Jim Cermak

Ensuring that your exhibitors get the largest ROI (return on investment) possible is as important as your attendees having an enjoyable experience. Because if they don’t see a good return on investment, they won’t be back. In this episode, we are talking with Jim Cermack, Trade Show Coach, marketer, exhibition trainer and fellow podcaster of The Trade Show University Podcast, about how we can maximise our exhibitors' ROI before, during and after our events. If you enjoyed this episode, leave us ...

#21: How to Gather Social Proof if it is your First Event

Social proof is a key feature of your event’s marketing message to gain the attention of your audience, increase ticket sales and deliver better results. But how do you get social proof for an event that you have never run before? In this episode, I share some of my favourite ideas to get social proof for your upcoming events and I have also gathered them in this post. If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend Find out more at www.thee...

#20: How to Create a Successful Marketing Strategy for your Next Event with Kate Disley

Creating successful events requires more than just having events that resonate with our attendees. No matter how well you’ve planned and organised our events are, it will be doomed as a failure if you can’t secure enough attendees to visit the event. You need a well rounded marketing plan with successful campaigns and strategies that will resonate with your audience to promote your events, reach a wider audience and sell out. In this episode of The Events Cast, we are joined by Kate Disley , CEO...

#19: Hacks to improve your email marketing to increase event ticket sales

Email marketing is the online marketing strategy that delivers the highest ROI for event marketing. But most people's inboxes are crowded nowadays. So it can sometimes be tricky to gain the attraction and your audience via email. In this episode, we talk about 9 hacks that will help you boost your email marketing and sell more tickets for your upcoming events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at theeventscast.com...

#18: The Environmental Benefits of Event Technology with Lawrence Gillward

In this episode, we will be discussing how event technology can help make our events more sustainable with Lawrence Gillward, Director @ All In The Loop. We talk about the main areas of our events we should be looking to improve, the impact they currently have on the environment and how we can reduce their impact and continue to run successful events. We will be discussing how event technology can help us reduce our impact, and what type of technology we can bring into our live events. If you en...

#17: 5 marketing ideas to sell more event tickets

Having a solid marketing plan for your events is crucial to ensure your event sells out. But it can be tricky to come up with creative ideas to boost your marketing and sell more tickets. In this episode, I share with you 5 of my favourite marketing ideas to sell more event tickets. I have used all these strategies and can ensure you they deliver excellent results so try them out and let me know how they go for you. If you enjoyed this episode, leave us a 5-star review and share the episode with...

#16: Taking the stress out of event planning with Mera Szendro

Event planning has been on the list of the top 10 most stressful jobs in the world almost every year for the last decade or so. Event management is undoubtedly a high-pressure job, with unrealistic expectations, tight deadlines, physical demands, lack of control and constant interruptions, but there are many ways we can work more efficiently and plan and arrange our days to relieve the stress in event planning and become more efficient when planning our events. In this episode, we will be talkin...

#15: 5 ways to generate leads for your upcoming events

Email marketing is not the only way to promote your events online, but it continues to be the single most successful digital marketing strategy. So having an ongoing lead generation plan is very important for your event business so that you can generate leads all year round and nurture your new email subscribers so that when you have an event to promote to them, they know, like and trust you and are ready to attend your events. But generating leads and building an email list is not easy, especia...

#14: How to reduce No-Shows at Free Events with Zoe Perkins

FREE events attract a much larger number of registrations to your events and invites anyone available to attend. But when someone hasn’t laid out cash for their ticket, their commitment is low and they are less likely to show up to your event. This can make it pretty difficult to plan an event when you don’t know how many people may show up on the day of your event. In this episode, we will be talking with Zoe Perkins @ Vodka on Toast about the pros and cons of free vs. paid events and how we ca...

#13: How to improve your event website to sell more tickets for your events

An event website plays a key role in the marketing of your event to attract more visitors, sell more tickets and gain more revenue for your event. It will be where your attendees will come to find information about your event, the line-up, the agenda, and most likely, to register for your event. But creating a successful website for your events is no easy task. And there are a lot of crucial components to take into consideration when building a website that will deliver results and ensure the su...

#12: How ‘unconferences’ can amplify your attendees’ creativity and unleash innovative ideas with Bill Boorman

An unconference is a powerful way to facilitate connections and engagement between participants and to enhance our attendees’ ability to turn ideas into assets. By providing an unstructured, high-energy environment in which ideas can run and grow freely, we can amplify ideas, creativity and innovation. In this episode, we talk about the concept of an Unconference event and how to bring together participants from all kinds of backgrounds with a shared interest. To discuss this topic, we’ve brough...

#11: How to make virtual events engaging and interactive with Steven Burchard

In this episode, we are talking with Steven Burchard about how we can create a virtual programme for our conferences, meetups, networking events… that are interactive, engaging and entertaining for all our attendees. Steven shares with us some top tips and strategies to make our virtual events more interactive and engaging, and how to design virtual programmes that deliver unique experiences to our audience. We also discuss the main reasons why virtual events fail, we discuss pre-recorded vs. li...

#10: How to turn your speakers into event advocates with Hung Lee

Event speakers can play an active role in your marketing strategy to help gain more attendees and a wider reach. Converting your speakers into event advocates can help you get out your content to more people, increase reach and revenue, amplify your credibility and help promote your message. This episode is a perspective from the other side. We talk with the one and only Hung Lee, a worldwide industry speaker and host. In this episode, we explore how event marketers can turn speakers into advoca...

#9: How to improve our attendee journey to maximise our event attendance, improve our attendee experience and reduce drop off with Stas Zaslavsky

In this episode, we will be talking with Stas Zaslavsky, CEO @ Vii-Events about how we can incorporate marketing automation to our attendee joruney to improve the experience, maximise our event attendance and deliver a truly successful event. We will be talking about what the attendee journey is, why it is important for our events and how we can start building one. We will also be discussing how marketing automation can help us improve our attendees’ journey, what tools we can use and what a suc...

#8: How podcast-style sessions can improve your attendee engagement with Rae Malcham

As many of us are looking for new ways to deliver content to our audiences in an engaging way, podcast-style sessions should definitely be on our list to consider. In this episode, Rae will be sharing with us her thoughts on podcast-style sessions, why we should be considering audio content for our future events, what are the benefits in podcast-style sessions, how podcast-style sessions can improve the engagement with our attendees, and how we can train our speakers to deliver audio-only sessio...

#7: How to build a strong brand that delivers a unique experience to your attendees: RecFest’s story with Jamie Leonard

In this episode, we will be talking with Jamie Leonard, Founder of The Recruitment Events Co, a true expert in creating extraordinary brands for all their events and delivering unrivalled experiences to their audience. We are talking about one particular event they organise, RecFest, the largest in-house recruitment event (festival) in the world. RecFest is a one of the kind event, and every summer it brings together thousands of in-house recruiters to celebrate their work, learn from each other...

#6: How to make our events more sustainable and reduce our environmental impact as an industry with Duncan Reid

There is no doubt that the events industry has had a large environmental impact over the years. From booking international travel to printing bundles of schedules and give-away bags, but sustainability is often not top of mind when organising an event. As event professionals, we have a large responsibility to make meaningful changes to our events to reduce our impact as an industry. In this episode, we will be talking with Duncan Reid, CEO & Founder at Reset Connect and ecologically & en...

#5: How to create a more diverse and inclusive lineup of speakers for our events

In this episode we speak with Lauralee Whyte, Founder @ Spectrum Speakers & Equality, Diversity & Inclusion Champion about how we can bring more diverse voices into our events' lineup, who don’t just speak about diversity. We discuss the importance of bringing more diverse voices into our events, what we need to consider when building our event agendas, how to source and find more diverse voices, people with a different perspective and a story that needs to be heard, and how to support o...