#94: Using Behavioural Science to Create Unforgettable Event Experiences with Siri Brudevold
Episode description
Crafting meaningful, memorable experiences is more important than ever before in B2B events.
Event professionals can significantly enhance the effectiveness of their campaigns by leveraging
insights from behavioural science. From creating a sense of urgency and exclusivity while selling
tickets to increasing the engagement of attendees at your event.
In this episode of The Events Cast Podcast, we talk with Siri Brudevold, Global Events Manager,
Brompton Bicycle about how psychology can help create unforgettable event experiences.
We discuss what behavioural science is, why event professionals should use it to help
promote their events and what results they can expect. Siri also shares with us some real-life
examples used at their events and provides practical phycology triggers you can start using
right away to improve your attendee engagement.
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