#90: Designing for Delight: Optimizing User Journeys on the Web

In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event.

Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs. 

We explore the importance of understanding your audience, mapping out user journeys, and focusing on solving their problems and achieving their goals. Plus, gain practical tips on project management, leveraging analytics, and involving your audience in the redesign process.

Don't miss out on these actionable takeaways and a firsthand look at the successful website launches for CPHI, Foods, and more.

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