Revenue Boost Series: 10X your visibility

You can have that . Everything can change . Hi docs . Welcome to the EntreMD podcast , where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms . I'm your host , dr Una . Now I heard this statement originally from Grant Cardona .

He said the biggest business problem that you have right now is obscurity . This is the biggest problem that your business has that people don't know you .

People who would love to use your product , love to use your service , love to come to your private practice all of that just do not know that you exist , and that means that this is one of the things that you need to solve in your business . Whether you are on your way to your first million or your multiple seven figures along , this is a problem .

This is one of the biggest jobs you have as a CEO is the visibility of your brand , expanding the visibility of your brand , and we're going to talk about how to 10X that today . So I've been doing this whole revenue boost series . We have looked at how to reverse engineer your goals .

We have looked at , you know , how to stop being ashamed of selling and today we're going to look at how to 10X your brand visibility . But this is so important . If you find that you know you don't like the revenue you're bringing in , chances are we need to look at obscurity .

If you have a private practice and your panel is not full , chances are we need to look at that obscurity .

If you are somebody who you've been selling , you've been doing the work , you've been making offers , but your results are getting less and less and less , chances are you're not bringing new people into your world , so you're making the same offers to the same exact people . So the law of diminishing return has set in right . And the beautiful thing about obscurity .

I'll tell you my favorite thing about fixing obscurity . My favorite thing about it is that visibility creates for you opportunities that you could not have anticipated . Okay , so , for instance , if I look at the doctors in the EntreMD business school , there are a number of them who have had big breaks in their business .

So we have many of them who people have reached out for board positions or to be advisors to companies , and these are paid opportunities . We have many people who've been invited to speak on really big stages because of this . We have had people who had doctors move across the country to work with them because of their brand .

They're like I see you , I want to come work with you , and this is in a time when people are like I can't find someone to work with me and other people , people are reaching out to them .

We've had people who , just based on the brand they built and the demand for their message and all of that , they were able to do multiple six-figure launches with the course . They just decided , hey , let me just do this right . It's been so . It's so mind-blowing what this can do . So will it change our current business now ?

Yes , will it create opportunities you could never have anticipated ? Absolutely right , and so I love , love , love , love , love , visibility . Okay , so let's talk about it . Right , there are a number of things you can do Now .

The magic of this is going to be in the execution of them , okay , so , as you listen to them , don't say , oh , I know that , oh , I know that . The question you need to ask yourself is am I doing that ? And I'm going to give you a pro tip at the end . You know how to prioritize these things but ask yourself am I doing them ? Am I doing them ?

Am I doing them ? This is a question to ask , okay . So I'm going to give you five things here . There are more , but I'll give you five . The first thing is building a referral base . Okay , what is obscurity ? People don't know you're there .

Okay , when you build a referral base and when I talk about a referral base , I'm talking about somebody who has access to your people . So , as a pediatrician , you know , obgyns have access to my people . They don't serve them the same way I serve them , but they have them .

And so what that means is when I get one OBGYN to say , oh , my goodness , I'm going to send my people to Dr Una . That translates to hundreds , potentially thousands , of patients . Do you see what I mean ? Where one relationship built , just one , can have a dramatic impact on your business .

We had a doctor in the Entremet Business School , dr Golden big shout out to her who did this right and started working this referral base . There was a particular referral source that it took her 11 months .

She went there for 11 months before she was able to get through the door to have a meet and greet with the docs and presentation with them and all of that and she got 42 new referral sources . There were 42 clinicians in that practice who are looking for what she did , who are amazed by her , who are like I'm going to send you people .

She's getting multiple referrals every single day from them from that one relationship . Building that referral base is powerful . It will change everything for you . Okay , so the first one is building a referral base . This is something that , of course , you may say it's a little nerve wracking going to talk to people .

It may take a longer time because it may take you a minute to get in , but it is so worth it . If you could spend 11 months following up with and at the end of the day , you're getting the equivalent of daily referrals from them , would you do it ? The answer is yes , like all day , every day , and twice on Sunday .

Of course I would right , but that's what can happen with building a referral source . So what do they do ? Because of their reach right , the reach of one of them . They can grow the number of people who know you exponentially right , and so they're helping to cure your obscurity , like in a big way . So referrals are huge .

It's worth the work , it's worth the discomfort , it's worth all of that . The second one is networking . Okay , it's networking . And you know , my introverts are like , oh my goodness , okay , if you're an introvert and you said , oh my goodness , there is a podcast episode called Dear Introvert , okay , I recorded that just for you .

Okay , so go , go listen to that one . Okay , all right For networking . Right Again , you want to network in places where your referral sources are . You want to network in the place where your ideal patients , your ideal clients are .

You want to network in places where people who can open doors for you , maybe speaking opportunities , where your ideal clients or your ideal patients are . Think of it in those terms . Right , you want to show up in those places and you want to engage , right . So you want to show up , you want to introduce yourself . You want to be interested and interesting .

Okay , I'll explain what I mean by that . So you show up in a place like that . You want to talk to people Most people are tuned into this radio station , wiifm . What's In it For Me ? They're thinking about themselves all the time . So when you meet them , talk about them , be interested in them , right .

So ask them about them , ask them about what they do , ask them why they're at the events , what they hope to get out of it and all of those things . Do , ask them why they're at the events , what they hope to get out of it and all of those things , how you could support them , who would be a great referral for them , right .

And then then you tell them about you this is who I am , this is what I do , and all of those kinds of things . But you lead with serving them , right ? It's a give and take . You give first and then you take . You give first and then you take . But you want to network . You never know .

You never know who's in the room , you never know who they know , you never know what their expertise is , you just don't know .

And if you get one person who can put you on the stage , I did a podcast interview with a doc and you know , so I was a guest on her podcast and when we were done , she was like you know , I really like what we talked about here . I do workshops for you know , for my community , and I would love to have you on as a guest .

We have about 11,000 doctors that we would send this email to to tell about this workshop . Now , maybe out of those 11,000 , maybe 500 of them , or a thousand , know who I am . But what does that mean ? That means I just got put in front of 10,000 new people . Do you see what I mean ?

So networking is so powerful and it's something that , if you use systematically , every single month , your obscurity is getting less and less .

Your visibility is getting more and more and more people find out about you , which means they can know , like and trust you , which means they can choose to work with you , which means you can have a bigger impact and you can create more revenue . The third thing is one of my favorite is guesting , right .

Whether that's you being a guest on a podcast , on the YouTube channel , somebody's IG live , facebook live , any of those things , guesting is magical because it does two things for you .

One is that it puts you in front of new people , so whoever their audience is , and it gives you more of a like and trust factor with whoever you're being a guest for right , like it's two for the price of one . It's just wonderful . But think of it this way I talk to physicians , I talk to physician entrepreneurs .

There are other people who have gathered physicians but they don't quite do the same thing , so maybe they do life coaching for them , maybe they do tax planning for them , maybe they do bookkeeping for them , maybe they do weight loss for them . They're different things .

There's so many people who serve physicians and they don't serve them the way I serve them forms , because , for each one , if they have audiences of 1,000 , 10,000 , 100,000 , for each of those ones , right , I now have thousands of people potentially who find out about me , who didn't know about me before . So what am I doing ?

Expanding , like massively expanding my visibility . The guesting could also be , if you're a coach , being a guest coach in somebody else's community , which is also really powerful because they get used to see what you do and they may never work with you , but maybe they work with you . Maybe they don't , but now they know about you .

Some will work with you , some will tell others about you , some will create opportunities for you . Like , guesting is wonderful , that's you being in front of them , okay , but this also means that this is a lot of asking , right , you're going to have to ask for those spots . You're going to have to pitch .

In the beginning when you start doing this , it will be harder , but the more you do it , the more people find out you do it , the more people will ask and the less you will have to ask . Right , but you have to ask a lot to get to that point . The fourth thing is speaking at events , one of my favorites .

Again , you know you're speaking at events , where your ideal clients are , your ideal patients are , your ideal referral sources are . You know they get to experience you , they get to experience your genius . They get to see your heart for people . They get to see the results you've created for others .

They get to hear your wisdom , your philosophies and all of that stuff . Right , and these people in the audience now come into your world . They didn't know about you before , right , there's always a large percentage of them that didn't know about you before , but now they know about you and this is absolutely amazing .

Okay , so , speaking at events and you might say , oh , my goodness , dr Una , I'm so scared to speak , and all of that stuff Again , this is a learnable skill . Okay , there was a time you could not run a code there . There was a time you could not run a code . There was a time you could not replace a heart .

There was a time you could not intubate a two pound baby . But you learned all these things . Okay , and you can learn this too . But speaking will radically change your business . There are so many people in the entrepreneur business school when I'm like , how did you find out about us ?

I heard you speak at an event and then I came and I listened to your podcast and you asked you know , made an offer for us to join the school and I joined the school . There are many of them that an event is the first way that they found about us . When I first started my private practice , I used to go for baby showers .

I were organized by insurance companies and all these things .

I would go there and speak and people find out about us and when they have their baby , they come to us right , like , speaking is wonderful and the thing about speaking is and you know , when I say this , I'm just trying to make a point here Even if you're not the smartest , you're not the best at what you do . The speaker is the best .

That's the perception that people have . The speaker is the expert . That's why they're a speaker . The speaker is the one to go with . The speaker is the best option . You know what I mean , and so you position yourself that way , but it does wonders for your visibility . So I want you to think about the four things we've talked about .

Right , referrals massively increases because you're talking to one person who has a ton of your people Networking . The same thing being a guest it puts you in front of so many audiences . Speaking at events again puts you in front of so many people , and it does not matter what kind of business you run . This works , this works .

There was a software as a service company , a SaaS company , that I was looking at and their whole strategy , their whole strategy from going from nothing to almost 4 million by year . Two , their whole strategy was being a guest on a podcast once a week . They did not have a podcast .

They were guests on other people's podcasts , other people who talked to their ideal people , and they did a guest spot every single week , every single week for two years , and it landed them at massive visibility and 4 million in revenue . Who's mad about that ? Nobody , okay , all right . Now the fifth thing is ads . Okay , so you can do ads .

I made it number five because the better your organic efforts are , the better your ads will do . The more organic you do , the more you understand the language that resonates with your people , the true pain that they have and all of that .

So sometimes people want to skip all of that and just jump to ads , and I'm like do the organic and do the ads right , and that way , if for some reason , for some algorithm or they shut down your account or whatever , you have all these other levers you can pull and it doesn't decimate your business . Because there are people who their only strategy was ads .

I saw this with tens of companies . Their only strategy was ads and so after the whole iOS thing happened and they limited the amount of tracking and all of that , their businesses

crumbled Like seven figure businesses disappeared because they had only one strategy Right , all right . So one is a dangerous number in business , okay . So let me give you two pro tips here . Okay , with this , two pro tips . Number one if you've been in business for a while , I want you to sit down and audit . Like , actually look at the numbers .

Don't estimate . Like get data , get some data . It does like get data . The clients and the patients that I do have . How are 80% of them finding me ? This is a million dollar question . Write it down . How did 80% of my current clients find me ? Why is this important ?

Because that automatically becomes a 20% activity , becomes something where you're like , oh , this is what is working magically for us . Let us pour gasoline on the fire . Okay , let's go all in on this thing that is working so well . Right , do more of what is working so well . Right , do more of what is working and less of what is not .

Now , that doesn't mean you don't look at opportunities , right , to then do new things and all of that . You look for that . But you must find what is working , what is working so well that it has given you 80% of your clients , and pour gasoline on fire .

I ask this question because so many times when I'm talking to individuals and I ask this question , it dawns on them one , they've never looked at that and two , they've been spending most of their effort on the things that work the least . And the thing that does work . They're not optimizing it , they're not doing it better , they're not doing it more .

They're not because they don't even know that that's the thing that's working . So my first pro tip is find out what's working and do more of that . My second pro tip is leverage your team . Again , many people have a bunch of team members , right , but when it comes to these visibility things , they're doing every single thing by themselves .

You get your team on board . Get your team doing this too . If you are a physician running a private practice and you're bringing in new people , consider adding some of these things as part of what they do . Now , you're going to give them the time for it and all of that , but part of what they do , right ?

So what if you were building your referral base and they were building their referral base ? What if you were being a guest , a US speaking at events and doing that , and they were doing that too ? Think about the ripple effect , think about the exponential growth if they were also being a part of the visibility , right ?

If you have , like , an executive assistant or VA and stuff like that , they could pitch you on podcasts or they can pitch you at local events and all of that . So you're not doing that . Leverage your team to 10X your visibility . Don't try to do it all on your own , okay . So those are my pro tips for you .

So this is part of the revenue boost challenge , and the reason we're doing that is because at EntreeMD , we have an agenda , and our agenda is to help a hundred doctors cross a hundred thousand in revenue , 75 doctors cross half a million in revenue , 50 doctors cross a million in revenue and 25 doctors add an extra million to their business .

That's already crossed the seven-figure mark , right ? This is what we want to do , so we're going to support in every way we can , and one of the ways we're doing that is with a workshop that we offer that is called the Revenue Boost Challenge . Okay , so I want you to go save your seat , I want you to get ready for it .

We are going to do these challenges in real time . We are going to do the important activities that create the movement that we want to see in our businesses , that help us cross these milestones . Okay , so save your spot , revenueboostchallengecom , and make sure to share this link with the doctors in your world and say hey , dr Una has an agenda .

We want to be a part of the agenda , so go , save your seat . Okay , I want you to think about this . Okay , I want you to walk away with this thought , because I've given you five things that you can go start doing right away with your team . You can look at the one that's working the best , so you know the one to go all in on right .

And I want you to think about your visibility . Think about the size of your email list being double , triple , quadruple , 10 times that size . I want you to think about the number of people who know about your business multiplying .

I want you to think about the number of people right , like when you have your events the number of people who show up for that multiplying . I want you to think about your business being a household name . Think about that . You can have that If you build a referral base , if you'll network , if you'll guest , if you'll speak , if you'll run those ads .

Everything can change . Everything can change , and where your business is right now , it doesn't have to stay there . It's subject to change . So I'm rooting for you . Go do the work , go save your spots for the Revenue Boost Challenge and I'll see you on the next episode of the Entrepreneur Podcast .