¶ Intro / Opening
Hi docs , welcome to the EntremD podcast , where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms . I'm your host , dr Ibnah . Well , hello . Hello , my friend . Welcome back to another episode of the EntremD podcast .
We are going to have an absolute blast , because I'm going to be talking about what I'm going to be doing for the next 12 months , for 2024 . This is going to be so good . These are the commitments that I have made , and I have decided that 2024 is going to be my best year . Yet I've come up with a plan to do it .
I want to share that with you , because I'd love for you to be part of this journey and really , really radically transform your business and your life . Before I do this , I do want to say I am looking for people who are EntremD ambassadors , people who would spread the word about what we're doing here .
I come on this podcast and I talk about things that I could easily charge tens of thousands of dollars for . I do that because this
¶ Embracing Entrepreneurship for Doctors
is a time for transformation in the physician community . This is a time where we're changing the narrative . Physicians are going to be building these . They already are , but we're going to be known for building these phenomenal , mission-based businesses . I want to say mission , I don't mean nonprofit .
What I mean is it's going to serve a lot of people and it's going to earn a lot of people . It is going to be the vehicle we use so that we can live life from practice medicine on our terms .
I have been shouting from the rooftop for the last five years and I know that in order to get the word out to the entire physician community , I would need your help . If you want to take up your role as an EntremD ambassador , I just want to invite you .
With every episode that we do , that you share it with the doctors in your life , that you share it on social media .
Every time you do that , a different doctor will see that and that doctor will go on to create change in their lives and they'll go tell somebody else , because together we can touch 100,000 doctors and once we get to 100,000 doctors , we will topple . We will completely change the narrative for the physician community .
I have had the pleasure of working with the doctors in the EntremD business school and I cannot tell you when you have somebody who is running a multiple seven figure business and they tell you that this last quarter my business grew by 66% and I have hired new people and I've taken more time off and I've had more dates with my date nights with my husband ,
and my relationships are better and my health is better , I'm exercising and all of this stuff . I mean that can be the narrative for so many physicians , tens of thousands of physicians . We can end the burnout and the loss of autonomy and the lack of financial stability and how devalued we've been in the community and all that . We can end all of that .
You're the Calvary . So I'm inviting you to be an EntremD ambassador . Take the episode , share it , put hashtag EntremD ambassador , recruit the people in your world to join you as well , but together we are going to make everything change .
Let's talk about commitments Now , 2024 , I mean , I'm sure you can hear the smile on my face as I think about it , but it's going to be our absolute best year . There is a place of dreaming it , there is a place of planning for it . I just want to tell you how I'm looking at it .
You can adapt it for yourself , you can own all of these and really this is what it's going to be . If you want to say , hey , this is going to be my best year too , I invite you to do that . I invite you to do that . Let's talk about these four commitments . The first one . The first one these are disciplines . These are commitments .
They won't always feel good , but I'm deciding to do them . The first one is I'm going to keep my 10X vision on my mind at all times . Okay , I am not going to think about it sometimes , forget about it . I am not even going to allow crazy thoughts of none of this is going to work . I'm not going to allow any of that to live on my mind .
Right , it may come once in a while , but I'm going to catch it . I'm going to send it to a dark place where it needs to go and stay , but not in my mind . So I'm going to bet on myself . I'm going to take a chance on myself . There's so many what ifs . What if it doesn't work ? What if this ? What if that ? Okay , but what if it does ?
So , since there's so many what ifs and I get to pick , this is the what if I'm picking . What if it works ? What if it works ? What if it's my absolute best ? What if I 10X my life ? What if Right ? And so I'm choosing to keep that picture on my mind at all times . What does that business look like ? You know what does it look like ?
And okay , now the prereqs for this if you're going to do that is you're going to have to define what the vision for 2024 , and I'm going to use business . You can extend it to your life . I'm extending to my life , but let me use business so it's easy and you can grasp the concepts .
So what does that picture look like If this is December 31st 2024 , and you are like , oh my goodness , when Dr Oona said on the podcast episode , I thought she was tripping , but I did it . Oh my goodness , look at my business now . What has to happen in your business for you to say that , define it and , after defining it , own it .
Define it and decide okay , I'm going to own that , I'm going to believe that , I'm going to work that , I'm going to work in line with that , I'm going to agree on it , I'm going to choose to keep that on my mind at all times . So , define it , own it .
That's something you're going to have to do , but then the commitment is I am keeping this picture on my mind at all times . I'm visualizing this . I am taking trips in my mind . I'm taking trips . Imagine what would that be like . What would it feel like as a result of that ? What my family look like ? What impact would we have in the industry ?
What would it look like for the lives of the physicians that I serve ? What will that look like ? You'll put a smile on your face . It will help . It will make you sit up straight . It will make you think about yourself differently because you're like OMG . So that's commitment number one . That's what I'm doing every single day .
Keep my 10x vision on my mind at all times . The second thing I'm doing and this is so powerful when I thought about it , I was like , oh my goodness , if I do this . The second thing is I'm going to spend 80% of my time on 20% activities . Now I'm going to stop and explain this . Many of you know this , some of you don't .
If you know this , a refresher is always good . Any percent of the things you do create 80% of your results . It is work to figure out what that 20% is , and usually the 20% things they are fewer , they're a lot fewer . I think 20 , 80 , right , like . They're a lot fewer , but they're typically the things we avoid In the alternative business .
We call them frogs okay , because Brian Tracy wrote this book Eat that Frog , referring to things you're most likely to procrastinate on . So we call them frogs okay . So I am deciding that I'm just gonna eat frogs all year long . I am going to do the 20% things .
They are the things that are uncomfortable , the things that will require that I grow , that the things I'm gonna . They're gonna require putting the reps I become good at , but they're the things that actually move the needle . Okay .
So I am making a commitment that , if you look at my planner , if you look at the way I organize my day , I will be spending 80% of my time doing 20% things .
These are things that you really you don't wanna do them so much so that you can spend two hours on working on things that don't matter , so you can convince yourself that you've been working hard , but you know that you've been working hard at avoiding the real work . Okay , so I'm gonna live there .
It's gonna be uncomfortable , but if I do it long enough , I'll get comfortable being uncomfortable and just sitting and doing 20% stuff . I'm gonna be eating a lot of frogs . Okay , all right . So the prerequisite for that is defining the 20% and getting out of resistance . Okay , the commonest things . You shouldn't take all that . I shouldn't have to do that .
I thought I passed the stage , especially as a successful physician who has already built a successful business is . I shouldn't have to do any of this . I should just chill . I should be in cruise control . No , ma'am , no sir . Well , I mean , you can choose to . I hope you don't , but I'm deciding I'm gonna live in the 20% . I'm gonna do that .
That's where champions live . That's where people who explore the full extent of their potential live , right , okay , so that's the second commitment . The third commitment is I'm and it would make sense , right , like this should just happen , but no , I'm making a quality commitment . I'm gonna do this .
I'm gonna spend less than 20% of my time on 80% activities , because the thing about the 80% is , well , some of them you're still gonna have to do that , like , you do have to do that , but I am . If I'm gonna procrastinate on anything , if I'm going to reschedule anything is gonna be the 80% activity , not the 20% .
So I'm gonna spend 80% of my time on the 20 . I'm gonna spend 20% of my time on the 80 , right and if I do this , nobody's ready . I'm not even ready for my 2024 . Now , a prereq for this is you must define it . I had to define it . You have access to your email all day , every day .
There's nobody who runs a business like the business you're trying to run . Who does that ? They just don't exist . There are a lot of administrative stuff . You do that . There is nobody who runs a business that size . Who does that ? I had to identify what are these 80% things ?
I made a list of them so I can look at them and say no if I must do them , because many of them are things I can delegate . Some of them are things that just thought I don't need to be done . But if there's some that I need to do , I am doing them in less than 20% of my time . That's the third commitment .
The fourth commitment is I'm going to fill my inner circle with 10Xers . These are people committed to the 10X life that committed to . The first time I heard about 10X , it was from Brian Tracy . Brian Tracy was like whatever it is that you earn , just put a zero there . Then ask yourself how could I do that ?
Just think about it in terms of this is just a bigger life , a bigger goal . Even if you don't want to go 10X , that's okay . A bigger goal , because the thing about a bigger goal is there are very few things you're doing right now that will take you there .
You have to evolve , you have to begin to identify as the kind of person who does that , and you have to upgrade your skill and start doing new things . The biggest reward of embracing these bigger goals is not really the goal . It's not the revenue , it's not all of those .
Those are all good I'm not discounting any of them but it's who you become in the process . That version of you shows up in every aspect of your life . It's so good , okay .
So now I'm surrounding myself with people who are on these growth paths , who are embracing daring goals , who are committed to growing , who are deciding we're going to eat frogs , we're going to live in this 20% , we're going to do things we haven't done before . We're going to do things scary that are scary . We're going to do all of those things .
So I'm going to surround myself with 10X , or only my inner circle . Now you are going to have people in your world , all kinds of people in your world , but this is my inner circle , the people I share my goals with , the people I come to when I'm discouraged , the people I share my wins with , all
¶ Bigger Goals, Supportive Community
of that , okay , and the prereq for that is you're going to find them . Some of them are people who are not in your circle . You're going to upgrade them . They may be people in your circle but you're going to share . Hey , just like I'm sharing with you , like , hey , this is what I'm going to do for next year and stuff like that . I'm thinking about it .
What do you think ? And some of them are like , really , wow , I've never thought about that , but I want to do that .
Bam , you have somebody new to add to your inner circle , right , and some of them are already in your world and they're already 10Xers , but you haven't engaged , you haven't leaned into those relationships , you haven't leveraged those relationships , you're not communicating . And so now you're going to lean in .
You're going to lean in , you're going to go all in , you're going to engage with them . And then you're like I surround myself with 10Xers . So , even when I forget , I have built an environment that reminds me that I'm a 10Xer , even when I'm discouraged , as somebody else I know in my circle who was discouraged two weeks ago and now they're crushing it .
In my circle , in my environment , I have people who are literal vision boards , like I look at their lives and I'm like , oh my goodness , oh my goodness , that means that's possible . So this right here is so simple .
Like if I know , I don't need anybody to tell me , I know that if I do these four things , my life in 2024 will blow my own mind , my business will blow my own mind if I'll do this . Okay , it's not easy , it's actually hard , but it's simple and what it means is I'm going to be doing a lot less things .
They're harder things because they're 20% things , but they're less things . I'm going to be doing fewer things and I'm going to be getting a much bigger result . Right , like , I'm setting myself up for that and this is my commitment . And for the Entremd Business School , this is our commitment as well .
The entire Entremd Business School Vision Retreat , I spent selling on this idea and helping them to define that 10X vision for their businesses and for their lives , because we had three days and spent the time telling them , helping them find their 20% and find their 80% and schedule their 20% and schedule the 80% , and we did all of this stuff and we're going on
this journey before and for those of you in the larger community , I'm like , okay , I want you to hear this and I want you to embrace this because it will rock your world . Now I will say , if you really want to go all in on number four , the inner circle , that you want to be in the Entremd Business School .
There are not enough words to describe what that community is like , whether virtually in our Facebook group on our Wednesday calls our success groups , or when we're in person . It is so magical .
You will have the privilege of being in a community of vision boards , being in a community of people who encourage you , being a community of people who'll be there when you're disappointed . Being a community where it is okay to celebrate , where you can come and say we crossed the million dollar mark and the crowd goes wild .
It's not a place of jealousy and envy , or must be nice , or where you'd be embarrassed to say that celebrate that . We celebrate your new team members , we celebrate you owning your personal brand in a way you've never done it before . We celebrate all of those things and it's cool , it's great .
So if you've been doing this on your own , this is not that season , right . Your community is an accelerator . Your community will make you go so much further , so much faster , and so I invite you , you can schedule a call with my team and get all the details and we'll help you decide if this is your best next step or not .
We don't do high pressure sales . We're just not that kind of company , right . So , on tramdcom , forward slash , call and schedule a call with the team . Okay , but I want to invite you , regardless of whether you join us or not . I've already laid it all out there . Those are the four commitments .
If you will make them and if you will do them and if you will follow through with them , 2024 will blow your mind , and if you're listening at this at a different time , the next 12 months will blow your mind . Okay .
Now remember what I said , and actually I want to invite you just to be an on-trimmed ambassador for , especially for this episode , spread it everywhere . Imagine , as physicians , if we did this , the entire physician community will be different in 2024 . Imagine if we said you know what ? I'm not going to keep being stuck on my mind all the time .
I'm not going to keep my business not working the way I wanted to on my mind all the time . I'm not going to keep this burnout as an entrepreneur on my mind all the time . I'm going to create this 10X vision . I'm going to go after it . I'm going to live in the 20% . I'm going to live in the 20% . I'm going to have this inner circle .
I can imagine how good that will be for us as individuals , then also as a collective like the physician community . Oh , my goodness , okay , all right . So share it with another doctor . You can text them , you can post them in the groups where it's okay to post in groups . You can share it on social media hashtag , on-trimmed , hashtag on-trimmed .
Ambassador , you can like . You're talking to your friends . You tell them listen , you just need to go check out the podcast and , oh my goodness , let's do this together . And thank you . I'm so grateful that we are doing this together , all right . Well , I'll see you , my friend , on the next episode of the Entremd Podcast .
If you enjoyed listening to the Entremd Podcast , you have to check out the Entremd Business School . It's the number one business school for physicians who want to build six , seven and multiple seven-figure businesses . You get the coaching , the accountability and the community . You need to do the work so you can thrive .
To find out if this is your best next step , book a call with my team Entremdcom forward slash call . That's Entremdcom forward slash call . I can't wait to celebrate all the wins we can create together .
