¶ Leveraging YouTube Algorithm for Success
Having great knowledge is amazing , but at the same time , you have the responsibility of packaging it properly so that people will get the knowledge that you want . Now that I want to talk about it , the question becomes what is the thumbnail caption that will make somebody stop and watch this ? What is the title that will further convince them ?
This is the video you want to watch . That's the packaging that then makes the people stay . That's the packaging that then makes the people stay . Hi docs , welcome to the EntreMD podcast , where it's all about helping amazing physicians just like you , embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms .
I'm your host , dr Imna . Do you find yourself frustrated because you want to start a YouTube channel and you're not sure of the next step to take or how to make it successful ? Or maybe you already have one , or maybe you've had one for over a year and you're just not getting the results you want to see .
Well , on this episode of the Entree and Be Podcast , I am going to show you how I started a brand new channel 10 months ago and took it to 10,000 subscribers and 346,000 views in 10 months . So I'm going to give you all the beans . Okay , I want to give you a little bit of a backstory so you have the context .
I started this YouTube channel 10 months ago and this is not for EntreeMD . I've gone really heavy on podcasting with EntreeMD , but I have a faith-based mentorship call that I would do every morning and I would not get the time .
You know it's an hour long call and I just find I'd run out of time to teach people what I wanted to teach them and the things that I knew and all of that stuff . And so I thought , man , it would be nice for me to have a YouTube channel where I can , you know , just go all these things I want to train them on and teach them on .
I can just , you know , teach them and put it on the YouTube channel so that way people can just go on for reference and when there are questions and stuff , I can just say go to this YouTube video . You know , you get a link , you get a link , everybody gets a link , right . So that was kind of the thinking behind it .
And then the secondary reason is , you know , I am a big fan of teaching things that I've done and things that I know , as opposed to just theory Right , and so I was like this would be a great opportunity for me to practice with YouTube so I can come back and tell my clients , like you know , this is what works , this is what doesn't work , and all of
those kinds of things , because I am a firm believer that every physician should own and build out and curate a dominant personal brand , and the reason for that is you're going to need that brand for everything . That brand will get you promoted at work . That brand will get you raises . That brand will get you clients and patients .
That brand will be the foundation for any other business you want to go on and start . That brand will get you to the point where you have bestselling books . That brand will get you brand deals . That brand will give you opportunities to be on boards and to invest in things . It will open so many doors .
It will get people coming to meet you to say I want to work with you . People find your brand and choose to work with you . It's amazing what a brand will do for you . And so I have podcasting down . I was like , okay , I can show them . You know about YouTube as well .
And of course , I've started experimenting with blogs and all , and I'm going to have something for that in a little bit . But so I was like , okay , great , I get to get this legacy body of work for my mentees and then I also get to you know practice and play around with YouTube .
So to you know practice and play around with YouTube so I can come back to show my clients . You know what to do and all of that stuff . Now I want to be very clear . If you notice , I did this with another organization and I've told you the reason why .
And so if you have a podcast that is killing it , if you want to add on YouTube , you can do that . But please , we do not kill cash cows . We do not kill things that are working , okay , so make sure you don't take it that way , okay . So what numbers did we hit ? What stats did we hit ?
We hit 10,000 subscribers in 10 months you know , actually a little under 10 months and then 346,000 views in 10 months . Okay , and you know so for me I was like that is absolutely phenomenal , and so I posted about it on Facebook .
I said you know I'd been playing around with this and you know so grateful that we hit 10,000 subscribers , grateful for the opportunity to teach about the intersection between faith and success every single week . And then someone said , okay , well , I have a YouTube channel that I've had for over a year .
Will you do a webinar , a masterclass , and teach us about all these things ? I was like , well , turns out that it turns out that the next day is my recording day , so I'll just record it . So here we are . Okay , all right . So there are three things that worked . There are three things that I blame for this result .
Okay , and I'll tell you what they are . The first thing is , this was the most shocking to me . I did not see this one coming , and that is the YouTube algorithm itself . Right , like , the YouTube algorithm itself is one of the big reasons why we hit these numbers , and I'll explain what that is .
So at the time when we started the YouTube channel , I would have maybe 200 people come on live for these mentorship calls that I do every morning , you know .
So , for me , I thought that the growth will primarily be , you know , from them , you know sharing and all of those kinds of things , and so in the beginning , when we'd have new videos come out and then they came out every Monday , I would say , okay , this is a new video for the week , go , check it out , make sure you're sharing all of those kinds of
things . There's such an amazing , amazing group of people , right ? So they're watching , they're sharing , they're doing all of those things . And so we had these videos go out and a lot of times , by the 30 day mark , the ones that did really well would have 400 views and things like that .
And that was mind blowing to me , like when we hit our first thousand subscribers , when we had our first 10,000 views . It was all amazing , like I've learned to enjoy like every aspect of the journey , so absolutely enjoyed it and it was so grateful to them and I'll show you some stats as far as what they did . They're just a phenomenal group of people .
Our best video after the 30 day mark would be about 400 . And then I did . By the time we got to the 19th video okay , 19th we had a video that went , you know , for my channel viral , so it was an outlier , right ? That video in the first 30 days did 37,000 views , right ? So I want you to think about it .
We had 400 for the best performing and this did 37,000 , right , okay , so we had that . So 37,000 and there were 1,934 new subscribers from that video . It was just like absolute bunkers , you know . And so I started looking at it . I'm like , okay , what , what happened ? What led to the virality of this video ? And what I found is it was the algorithm .
Okay , so , at a 30 day mark , the number of new viewers was like 2,138 new viewers and 29 returning videos . Like that's one of the days it like is peak , like the day had the most number of views , and so most of them are people who didn't know anything about the channel . So it wasn't necessarily from directly , from my audience , right .
And so I started studying it , like okay , what , what just happened here ? And I found out that , you know , the YouTube algorithm can be your employee , like it can be the chief marketing officer of your YouTube channel If you would give it what it wants . So what does the channel want ? You have to remember that YouTube is a business .
It's not just this place that just puts videos , so people . It lets people put videos so they can share their videos . No , it is . It is a business and they make money from ad revenue , right , and the more time people spend on the channel , on the platform , the more money they make .
Okay , so , in order to have the algorithm work for you and show up like your employee , what you want to do is you want to give it what it wants , which is people on the platform . You want to partner with it to help it get what it wants . Okay , all right . So it wants people on the platform .
It wants you to get people to click and it wants you to get people to watch , and it wants you to get people to continue to watch other videos , right ? So if you have a video where people are clicking on it , they are watching it and they're going on to watch another video , chances are the algorithm will be like oh my goodness , this is .
We love this person . Where has she been ? Let's show everybody her stuff , right ? Okay ? So the question is then how do you get people to click , watch and continue to watch , right , okay ? So , when it comes to clicking , I want you to think about your own behavior on YouTube .
Right , you are most likely scrolling through and you are looking at the thumbnails , right ? And when you look at a thumbnail , either the design of the thumbnail or the caption on the thumbnail catches your eye . Then you click on that video , like , hmm , let me see what's going on there , right , and so that's what happens .
And the title complained to that as well , right , and so that meant to me that I need to become better at thumbnails .
Now , not the design I didn't touch the design of it at all , I let my team do that but I started paying attention to the captions you're going to put there , right , like , what are the captions you put that make people want to watch the video ?
This is especially important for us as physicians , because , as physicians , we love to teach , and so sometimes we put some teachy things on there that nobody cares about , right ? Some may say these are the normal colors of poop . I'm a pediatrician , okay , so yeah , they ask us about this all the time . These are the normal colors of poop on a thumbnail .
Nobody cares , right ? Is my kid's green poop normal ? Then they're like yeah , is it normal ? It needs to have some kind of intrigue , or you know , there's some curiosity to it , or it's contradictory , or it's provocative .
And when I say provocative , what I mean is it makes people think it challenges their way of thinking , like the first viral video we did was why Christians are broke . It's like what ?
First of all , we're not broke , or are we broke , or we're supposed to be broke , or like you know , it's all these things and people are like , wait , what , what did she say about it ? Right , and boom . So then people click on it . So you want to .
Your thumbnails need to provoke some kind of emotion or curiosity or confusion , or you know what I mean , Like not confusion in a bad way , but like kind of challenging what they've always believed . That's where the thumbnail and then the title is kind of explaining the thumbnail . Right , and explain the thumbnail . The thumbnail became something I paid attention to .
The title became something that I paid attention to , and the better I got at it , the better the channel did . Okay , okay . So that's how you get them to click . As far as getting them to watch , then you know how they talk about , when you're doing a talk , the hook . I didn't know this , but apparently there is a metric they measure on YouTube .
That is your 30 second retention . Who thought you would need to work for 30 seconds ? But your 30 second retention . So after 30 seconds of your video , what percentage of people are still watching ? Now for the video that I told you about , the first one that went viral . That number was 78 , 78% , which is a phenomenal , phenomenal number .
Right Now , mr Beeson and the rest of them will shoot for 80 , but 78 is wonderful . And so when you do that , that's their marker that you're able to get people to click . You're able to get them to watch it . You're kind of holding them right , like you're holding them in a way , and so I started paying attention to my hook .
So when I want to do a video , I'm no longer like , oh , you know , I want to talk about this , I want to teach about that . What I started doing is like okay , I know what I want to teach , but I got to package it in such a way that people will get it . Please hear me when I say that I'm going to say that again .
Right , as a physician , you have so much great information , you have so much great knowledge to pass on and all of those things , but great knowledge poorly packaged will not be received , and then you don't get what you want , which is people listening
¶ Optimizing YouTube Content and Engagement
to the knowledge . So having great knowledge is amazing , but at the same time , you have the responsibility of packaging it properly so that people will get the knowledge that you want . So I can decide okay , I want to talk about this topic . You know that the one I just did was , like you know , the seven biggest money mistakes .
Right , that's what I want to talk about . Now that I want to talk about it , the question becomes what is the thumbnail caption that will make somebody stop and watch this ? What is the title that will further convince them ? This is the video you want to watch ?
What is the 30-second hook that I use that will make them know in the first 30 seconds , this is going to be worth your while . Stay and watch it . Right ? So that's the packaging that then makes the people stay right . Okay , good , so that's how we get them to watch . That's how we get them to click . That's how we get them to watch .
And then , even within the video , like seven biggest mistakes , that already means they're seven . And then I would say something to the tune of and I'm not lying that , oh , you definitely want to stay for number seven because that's the most important one , right ?
Or you know , like I'll talk more about that , as we go along in this video , you're kind of taking them along . Now you may be thinking , like I used to think oh , we shouldn't take all that , but this is the deal right . Do you want to be somebody who creates content that's transformational or not ?
If you do want to be that person , then having the knowledge is one thing , but having the skill of influencing people to receive the knowledge is another thing , and you need both . Kind of like , we talk about serving and earning . You need both . Okay , all right . So we got them to click because of our thumbnail design , our thumbnail caption and our title .
We got them to watch right , based on the 30 second . You know , retention , the hook , our strategies there and kind of keeping them till the end . And then we want them to watch another video . So then my strategy became , as I'm prepping the video , I'm then wondering what is the next video I'm going to recommend ?
So when they're done watching the one they're on , they go to the next one to watch that right , and so think about it . So I have my knowledge , and knowledge is great .
I have my expertise , and expertise is great , and I also have what the thumbnail design is going to be , what the thumbnail caption is going to be , what the title is going to be , what my 30 second hook is going to be , what I'm going to do to hook them to watch the whole video and what the next video is going to be .
I don't start recording a video until I have these six things . I don't even start right , because the knowledge is one , and then these six things make up the packaging . That makes the algorithm happy , because then what it does is it then shows that video to many other people .
So when I looked at the stat for that video that went viral , 78% of the views came from YouTube recommending it to viewers , not from my audience . 78% so , which means you have to have the audience . I'll talk about the audience piece next .
But you also have to recognize that the YouTube algorithm is a whole machine and if you can get the machine to work for you , then that's amazing . Like that's so amazing . Okay , all right . So I hope you got this piece , because this piece is a huge part of it .
I didn't know about it at all , so I didn't care about thumbnails , I didn't care about the caption . I just named it , what I wanted to name , and I just taught what I wanted to teach . But if you truly want to leave a legacy , if you truly want to have transformational content , then you got to do it right . You got to change the way you do it .
The good thing about this skill is that you can use it for YouTube . You can use it for a podcast , you can use it when you're doing a talk . It just makes you a lot more strategic , right , like you're not only thinking about the knowledge , because it's only a portion of it , but you're also thinking about the packaging . So what made it work ?
Number one was the algorithm . Number two was my audience Okay , okay .
So when I started this YouTube channel , I had about 200 people who come on every morning for this mentorship call , mentorship prayer call that I would do , and so we've run this call for four and a half years at this point , and I could say you know , like they know me well , I've served them for so long . I show up every morning .
I shouldn't need to tell them to go watch the video . They know my work is good , so this is good , so they would just watch it . That is called entitlement . Okay , please hear me when I say this . Like people tell me this all the time I've . This person has been my my patient before . I shouldn't need to tell them that they need to continue with me .
That is called entitlement . This person has been in my program before and it's time to renew . They should just know that they need to renew . That is called entitlement . Nobody cares . That's not the way the world works . If you want them to continue to work with you , you will sell them on that , okay , okay , okay .
So when we first started this , we had videos going out every Monday . We have it a little more frequently now , but we had them every Monday , and every Monday I would sell them . I would have the thumbnail already . You know , upload this . I'll show it up as a slide . I will tell them why they want to watch the video .
I will sell them on what I believe in right . I believe that you know , I can live a life of global impact . I can live a life that touches many other people , and one of the ways I do that is by sharing resources , and so I'm like okay , guys , this is what we're going to do . I tell them to do three things .
I want you to watch it , because I want you to . I want you to get the content and I want you to use it to change your life . And then I want you to engage with it . So like it . Like the video , comment right Engage . Why are you doing that ? For two reasons . One is I know you got to see it and all of that stuff .
But the other thing is that you're telling the algorithm this is good stuff , show it to other people . And so there are people who you didn't even directly share it to , but they also get to experience it because you engaged with the video , right . So I tell them to do that , and then I tell them to share . So watch , engage , share , watch , engage , share .
How often ? Every time there was a video , every single time there was a video . Every time we had a new video , every single time . Why am I saying that ? Because if you want what you want , you have to be willing to do what it takes to get what you want .
Every single time there was a new video , I did not say , oh , they've watched 10 of them and they know it's every Monday . They should know I don't do that , right ? Okay , but let me show you the stats , though . Right , I can't tell you the stats on how many views are because of them , right , but I can give you some other stats Now .
Over the course of 10 months , we have had 18,000 likes on our videos 18,000 . Okay . And we have had 4,000 comments 4,000 . And this doesn't . You know , I've done some live , so this doesn't include the ones that come up live , but on the replays 4,000 . Okay , and the videos have been shared 21,000 times . In 10 months , 21,000 times it has been shared , okay .
Now , of course , not all of them are from my audience , but you can then see that selling them on watch , engage , share , watch , engage , share . That it works , right , that it works Okay . The third thing that worked is consistency , and it'll be like , oh my goodness , dr Una , captain , obvious . Why are you saying that ?
Because , oh my goodness , because it's a little bit of a rollercoaster , right ? So you , first of all , you launch it and it's so exciting . The first day we launched , we had 297 views , we had 93 people subscribe . It was like this is amazing . And you go like this is what will happen every day . And then it doesn't Right .
And so we did videos every week , and sometimes twice a week , until we got to the 19th video . It was at the 19th video that we had that video that did 37,000 in 30 days . So now it's been a few months , so it's at 78,000 or so , because it kept going .
It kept going at full speed ahead until it got to about 50,000 , and it's just been growing since then , that ability to continue until Now . After I had that first bio video , I was like we finally arrived , we got the formula , we know what we're doing . The next video , a thousand views . After that , 1500 views .
Now , granted , it was no longer the 400 that we used to have , but what happened to 37,000 ? What happened to 50,000 ? Right , you know . And at the same time , I had been learning more , because I learned a lot from that video as far as you know the thumbnails , the title , the 30 second hook , all of that's when I learned that stuff .
And so I'm like but now I have it and it's just not working . Quote unquote Right , but I never stopped , I never slowed down , I never lost my enthusiasm , I never produced lower quality content . I never did any of that . I just kept hitting .
I'm like , okay , well , we're working on it , let's keep going , because I believe all work works , I believe it's always working , until video number 54 , 54 , before we had another video that quote unquote went viral , if you will , and I was like , golly , what in the world ?
Right , and so being able to go from what you perceive as undesired result to undesired result , without losing enthusiasm , is what you need for YouTube . Like , if you're going to show up and
¶ Building Legacy Through YouTube
you're going to be led by the algorithm , then you're going to have a lot of problems . I know I am there . I'm not there to produce viral videos , but I do want people to see my videos , right ? I am there because I want not there to produce viral videos , but I do want people to see my videos , right ?
I am there because I want to create a legacy body of work that my mentees can use , that my children can use , that . You know , people like I have this issue . I'm like here's a link . Like I wanted to have a library of legacy content that can change lives , even when I'm asleep , even when I'm on vacation , and I think this whole concept really got me .
When this was during the pandemic , I was watching a YouTube video and it was a YouTube video by somebody that had died like 10 years before then and it was so transformational . I'm like how is this person changing my life from the grave ? And it dawned on me . I was like you can really live forever , like in this context , like you can live forever .
You can be gone and 50 years later , your work is still changing . Your work is more impactful than the work of some people who are alive . So I was like , oh , I have to do that Now . Granted , it took me four years to come to a point where I was doing it in this way , but I'd rather with this aspect of my life , but I want that , right .
And so I know why I'm there , and so I'm not algorithm led , but I'm still going to learn the algorithm . It's just not number one , okay . So I was very clear on why I was there and I was very clear that I was a student . So if it takes me 10 years to figure it out , I'm fine .
I'm just going to keep learning , keep iterating , keep trying , keep doing all of those things . So nothing ever affected my consistency . There was never a week . I did not produce a video or anything like that . Right , okay , all right . So consistency I didn't add this initially , but I'll say that the fourth reason why this works is really good content .
I would be done , and sometimes people were like , oh my goodness , you left everything . You left everything on the table and oh my goodness , you're doing that for free . Right , like , so it's really good content . What that means ? Because you may say , oh , but my content is not that good . That's not what it means . It means give it your best shot .
It means give it your absolute best shot . That's what that means . Okay , so those are the four things . All right , so let's talk outcomes . Okay , why is it important to talk outcomes ? Because 10,000 subscribers is huge and it's a big deal and I'm very grateful for it . You know , 346,000 views , that's awesome .
But you know , in a way and I say this respectfully , don't , please don't misunderstand me in a way it's a vanity metric , right Like you want that because you want something else after that , right Like ? So I'm very clear Like I want to measure all the way . It's a great metric and I'm not downplaying it at all , but you want to take it a little further .
So let me give you five things that happen . So the first thing is that you know I was telling you those mentorship calls . They ran about , you know , 200 every morning and in the last 10 months we've gone as high as 704 . And a lot of them I didn't know this will happen .
I was thinking you know I was doing this , so the people on the mentorship call have somewhere to go to go watch all these trainings , I didn't know that the YouTube channel would bring people to the mentorship call , like , that's what ended up happening , and so we went from 200 to 700 , which is a 252% growth right In 10 months . Right , why did that happen ?
Because of the YouTube channel , okay . And the second thing is countless , countless , countless lives changed , people learning , like , all kinds of strategy . Now , this is a faith-based channel , so they're learning all kinds of strategies and totally changed their lives .
It's just so mind boggling to hear the things that are happening , because people are watching those trainings and applying them to their lives , right , like , so it's absolutely bunkers , which is something that I love .
So for me you've heard me say this so many times on the podcast like I'm like you know , I have my 90th birthday on my mind and I want to leave it all here . I want to . When I die , I just want to be able to give an empty body to the ground because I left it all out here .
And so me being in a position where I am asleep and there's a YouTube channel where I'm teaching and changing lives all over the world is just crazy . It's just crazy . It's so crazy , and when I say all over the world . I mean it . We have had people view it from 70 countries , and so I can't wait to get to 195 , but we're at 70 . Okay , all right .
So , anyway , that's number two . Number three I had a series of faith-based books that I had written . There's three of them , and I wrote those before I really understood the business world and stuff like that . The first one , I think , was in 2017 and I didn't even have them on Amazon and I never talked about them .
You know , cause , when I did those , I was kind of in the hang the shingle and they will come kind of philosophy , and so I promoted it the week it came out and that was it . I found myself , you know , reading , you know , just scanning through one of them . I was like my goodness , this is , this is good stuff .
I was , I was giving a good stuff back in the day , so I took all of them and put them back on Amazon and , you know , promoted them on the YouTube channel and we've had hundreds I want to say about 500 copies of those three books that have been sold , not in the last 10 months , because I started that in November , and so in the last four months , almost
right , and so that's been . That's been amazing . If you think about it , that's a hundred books a month , for books that already existed I just wasn't doing anything with . And again , that's another opportunity . One of them is called the Fight to Become , and one of the books is the Fight to Become .
And the thing about that book is , you know , at the time of this recording , I'm 45 . I'm going to be 46 next week and I wrote that book when I turned 39 . And I wrote it because I said it's my birthday coming up and I want to be a gift to my world and I don't know everything , but I've learned a lot of lessons in 39 years .
And so I was like why don't I write a book that kind of reads like a memoir , but I can then share all the things that I've learned over the last 39 years ? And so I put that in a book . The funny thing about that book is Entremdi didn't exist at the time . So I just want you to think about it .
I want you to imagine reading a book from start to finish . There's nothing about Entremdi . There's no Entremdi podcast . There's no Entremdi books . There's no Entremdi business school . There's none of that . There's none of that . No , entremdi live , no speaking on stage , no workshops , none of that .
And so it is so encouraging for people when they read it because they say , if all of that happened , like you're a regular person . It helps people see , like you're a regular person , like you have fears , just like I had , you started from ground zero , just like I'm starting from ground zero .
So people would read that and come back and they're like I get it . Now I get what you're talking about . Now I get why you keep pushing us . Now I get it . It's because you're like it's available for everyone . Like I used to think you were just a unicorn and only you could do what you do . I'm like no , no , I'm people , I'm just like you , right ?
First of all , there's the YouTube channel . That's doing what it does , but the YouTube channel is promoting the book and the book is over there doing its own thing , right ? So is the mentorship call , is the Council's Life Ch ? Is the Library of Legacy content ? Oh , my goodness , I think we have I don't know , maybe 80 videos . We have 80 videos on there .
Talk about money , building a prayer life , meditation on the word of God , my stories , my money stories , my fake journeys . We talk some about marriage . It's fun . But I have that library and then my daughter my daughter watches those right .
I get to teach her and she gets to know about me and my philosophies and all those things more than it's hard to communicate that in conversation . You know what I mean . But she has this library and her friends all listen to it . They're all 16 and 17 year olds and they're like well , dr Una says , I mean , it's okay .
And the fifth thing , the fifth outcome is now . I can tell you , and I can tell you , this is a strategy . You want to grow YouTube ? This is what you need to do . It's just phenomenal , it's really amazing and I'm , I'm beyond , I'm beyond grateful . So I just want to spill all the beans .
And if you , if you have any questions after this already in the EntreeMD Facebook group , you know , come join it . Just go to EntreeMD Physicians and Business on Facebook . You will find it and request to join it . I have some questions . Answer those and they'll let you into the group . Happy to answer them . I live to serve physicians . That's what I do .
But I do want to challenge you to own your brand , especially with the changes that are coming . I saw an article two days ago talking about how , with AI , is going to force down the cost of delivery of healthcare services and may even include physician salaries , where it should be anticipating a 20% cut in salaries .
And one of the things you can do we don't know what's going to happen , but one of the things you want to do to protect yourself from what is about to come .
You want to put yourself in a position where you're in control , where you understand how to create revenue , where you understand how to create , how to practice medicine on your terms , live life on your terms . I was interviewing one of my clients .
She's a student at the EntreMD Business School and she said it seems like there are a lot of changes that are going to be coming , but I'm not afraid of it . I know what to do , I'm ready . Do you see what I'm saying ? So she doesn't know what the changes are , but she's like I'm ready , I'm good , right , and so I want to challenge you .
Like building your brand is one of those things . Your brand is a business asset . It's an asset that , if carefully curated , can be monetized . Do you see what I'm saying ? Like you can make hundreds of thousands from a YouTube channel , and maybe I'll do another video and come and talk about monetization strategies . But you can do that .
People do that , children do that , teenagers do that . So build a brand , and for you it may not be YouTube , it may be a podcast , but even if it's a podcast , you've picked up so much from here the things that you need to do . Right , it may be a blog , either way .
They're companies that their primary business is a blog and they do multiple eight figures from a blog . I just want you to leave with this big thought on your mind I'm going to build a dominant brand and it's either going to be a huge source of income for me or it's going to be , you know , a vertical in my business and stuff like that .
It's going to open so many doors for me , but I'm not going to hide . So , whether it's YouTube or a podcast or a blog , I want you to start owning your brand and I want you to see yourself winning at it because you totally can Like , and I want you to see yourself winning at it because you totally can Like . You're so smart , you know
¶ Maximizing Your Brand Potential
so many things and this is not going to be any different , okay ? So I'm super glad that you were able to come on and you were able to catch all of this . I want you to go start your own , and if you already have one , I want you to relaunch it . I want you to go all in on it , and I'll see you on the next episode of the Entrepreneur Podcast .
