Guilt-Free Marketing

Today , we are going to be talking about guilt-free marketing , and this is something that would be such a game changer for you , because you know , a lot of business is marketing . Sometimes people tell me well , I have a really good product , so I should need to market it . Or this service is so amazing , I should need to market it .

I've been around for so long , I should need to market . The people in the EntreMD business school will tell you that we talk about the one time you can absolutely be done with marketing , and that is whenever you sold your business or you've quit or whatever . But once you no longer have the business , then you can no longer market right Like so .

It's not something we grow out of , and so the better you are at doing it and the more you feel good about doing it , the better . Everything is Okay . So this is going to be super powerful , and I had the privilege of guest coaching

in another program and we had a lot of questions come out as far as marketing is concerned , and a lot of them were along the line of feeling guilty doing it . And the thing with feeling guilty about marketing is that you are probably not going to show up and market .

If you do , you will not show up with the right energy , you won't show up with the right frequency because you feel bad doing it . You feel like you're manipulating people or you feel like you're doing something that's not professional and things like that . So let's talk about this a little , okay , now , when you think about marketing , you are marketing ultimately .

So people take you up on an offer , whether that's your product or that is a service that you offer . And the thing is , the clearer you are that what you're doing is a service , the more likely you are to do it , the more motivated you will be to do it .

And this equation that we're going to look at is going to put you in a position where you can see that clearly Okay , you're going to do the work , but it will put you in that position , and that is this whenever what you are offering is more valuable than how much you are charging , then that is an ethical equation , because what that means is that you have

created a win-win situation and the person you are marketing to will win more than you . Okay , so the value of what you are giving the person is more than how much you are charging the person . Okay , now I want to give a few examples . I make sure that we are all on the same page .

When I say value , I am not talking about the amount of time it took you to do it . I am not talking about the features of the product you're giving them . I'm not talking about how simple the service is . I'm talking about the value they get . Okay , so let's look at a few examples .

For instance , say , you work with your consultant or your coach and you work with couples who are having challenging times in their marriage and your whole program is around helping couples not go through with a divorce . And , of course , these are people who want the help . They're willing to work on their marriage . They just don't know how .

They don't have the accountability , they don't have the support and all of that . Okay , so you work with them so that their marriages work . You charge them $10,000 for your program , which is a year-long program . You make it in the sub and of course I pick $10,000 because the math becomes easy .

Okay , now when you think about that you may go like , oh , but all I do with them is meet with them in a group setting once a week and then once a quarter they get a one-on-one call and all that . It doesn't really take that much out of me . And so $10,000 seems like absolutely ridiculous .

And because it seems ridiculous , you're not gonna promote it , you're not gonna market it . When it is time to tell people about the offer , you're gonna be so ashamed of the price because you're manipulating people to take their money . So let us look at one side , which is how much you charge , but let us look at the value of what they get . What is that ?

So think about it . If they were to go through a divorce , chances are that their lawyer fees are gonna be more than $10,000 . Let's say they had children . Just what they will need for family therapy is going to be more than 10, . Chances are it'll be more than $10,000 . Think about the amount of stress both parties and the kids will go through .

The ripple effect of that will be more than $10,000 . Think about the complications . Say , they go on . They get remarried , all of these things . Think about all of that . They can prevent all of that . They have a chance of preventing all of that if they were going to work with you and you charge them only $10,000 .

So when you think about the value that you're providing , it is so much more than what you're charging . And so the more in tune you are with that , the more giddy with the excitement you will be to offer it , because you're like , oh , my goodness , we can make this marriage work . This will be so much better for the kids .

And , of course , you don't have to think about them needing to split , sell homes , sell assets , to split them down the middle , like they don't have to do any of that , and you're there to support them , to help them to do what they really want to do , which is save their marriage . And you do that for only $10,000 .

You see how the energy of that is different , because you're not just thinking about oh , I'm going to charge them and take something from them , so I'm a parasite . You're looking at this as a women's situation . They're going to give me 10 grand , then I'm going to work with them and this is the outcome we're going to go for and , oh , my goodness , okay .

The second thing is , let's say you are , you are in the health space , right , Lifestyle medicine , and you work with people and , again , I'm picking $10,000 and you charge them $10,000 a year .

Okay , so I'm just making up this price and you're like , yeah , but all I do is I meet with them once a week and all these things I talk about , like I can do them in my sleep . It doesn't really like , it doesn't take that much out of me , right ? So it feels yucky and bad that I would charge them that much , right ? So let's look at the value .

This is the value we need to look at , right , Okay ? So let's say you have somebody who is diabetic Again , I'm making this up who is a client of yours , and you're working with them and helping them modify their lifestyle and all of those things , right , the six pillars , the whole nine yards , okay . And you brought them to a place where they have so much .

They have the control of their diabetes is so much better because , yes , they have the medication part , but they're controlling their weight , their stress , they're sleeping better , they're doing all of those things , right , okay ? So the control of their diabetes is so much better . They're needing to be on less medication , right , which is a savings for them .

They are at a much lower risk of complications , right ? And so think about the complications of diabetes . Put a number on that , right . The treatment of all those complications , what it will cost them . Think about complications like they had to have the limb amputated and he couldn't dance at his daughter's wedding and the sport he loves so much .

He had to give up and on . And you are turning all of that around , and because of what you're doing with him , it's spilling over to his family and so his family . They've adopted a healthier lifestyle and all of that , and so something that everybody had diabetes . Maybe his children are in a position where their risk is so much lower because ,

yes , they have the genetics , but the lifestyle change has been made , so maybe they avoid that . You're preventing something from something that's been generational from continuing to be generational , right ? And when you think about all of that , they get to work with you to make all of this possible for only $10,000 , okay .

So you see how , when you just look at what you charge , it looks like , oh , I'm manipulating people and taking their money , but when you look at both sides of the equation . You're like what , oh my goodness , like I cannot believe you get to get all this and all you pay me is $10,000 . Okay , okay , I'll give you one more .

Say you're a business coach and you help people build businesses and in your program they are in a container where they can grow their businesses to six figures , seven figures , whatever . Okay , again , pick in $10,000 . You pay $10,000 a year , so I'll pay you $10,000 a year and they end up building a business that goes on to be a $100,000 a year business .

That is a good equation , right ? So if you have the potential to do $100,000 and give me $10,000 every year , how many years do you give me $10,000 ? The answer to that is every year , right ? Do you see what I'm saying ? Like , so you want to start thinking about the value of what you do , the value of what you do .

Someone may be thinking well , I can't promise them that , right , because maybe they don't do the work or maybe it takes them a little longer . Okay , so if you build your business an year one , you didn't build it $200,000 , but you acquired the skill . Year two , maybe you did it , but year three you built it and from then on you did at least $100,000 .

Maybe then you went on to multiple six figures , then seven figures and all of that , well , crime year , river , right that it took you two years or three years to do that . 12% of businesses in the US that are non-employer businesses , so like solopreneurs , 12% make over $100,000 .

And you have a container where you have people 50% , 60% , 70% are over $100,000 , just own your wins . Okay , okay , right . So sitting in the value of what you do is something that puts you in a place to market with reckless abandon , knowing that I mean this is life changing and like I'm just doing it for this quote , unquote , itty-bitty amount , right , okay .

So when you see people , people who are not afraid to market , and you see people who are , a lot of times this is what the difference is . So , for example , for the Arntra MD Business School , I promote it with reckless abandon . I mean we are . We just started year four of the Arntra MD Business School . We've had over 200 doctors go through the school .

We have seen so many transformations . We've seen people launch businesses . We've seen people cross the $100,000 mark , multiple six figure mark , seven figure mark , multiple seven figure mark , and I cannot wait for eight . The day we cross eight , I will come and let you know .

Okay , we're working on it , but I want you to think about that's what I have my eyes on the value , right . So you get to build these kind of businesses , you get to be in a community of physician entrepreneurs who are in the trenches building businesses who will get you , who will support you right .

I understand that value because I've been the entrepreneur who was lonely , who was by myself , who I couldn't talk to anybody about what I was thinking of doing in my business because it seemed crazy to everybody . Like , what is wrong with you ? When is enough ? When will you be satisfied ? What are you doing ? Like , really , you're a doctor , what are you doing ?

Right . But now there's this container where people support you on that right . Like people are , we're all crazy . So everybody understands what everybody is doing right , like to be in that kind of community , that kind of container , right .

And so when I come out and I'm like the Arntra MD Business School is open for enrollment , this is this , I don't bat an eyelid , I'm not ashamed of it , I'm so excited about it because I know it changed your life right . And so I am so zoned in on the value .

So someone comes in there and they cross the six-figure mark and you pay $25,000 to be in the school for a year . Cry me a river , right , like cry me a river . So that's what I want you to start thinking about , okay . So this is your homework for today , okay , and I want you to block some time on your calendar , maybe 15 minutes , 20 minutes .

I want you to just sit right . I want you to think about your business . I want you to think about what you do , not what you do in the terms of well , I coach them for an hour . I send them none of that , not , oh , I walk into the room , but none of that . Look at the outcome when they work with you . So this is a prompt you can use .

Okay , somebody worked with you . They worked with you for 90 days . They were telling their friend at a cocktail party that , oh my goodness , dr Smith changed my life , like I owe her forever . Okay , and they go on to tell their friend why they say that . I want you to think about that . Why would they say that ? What is that result ? Nobody believed me .

I knew something was wrong with me and finally I started working . She's the first person who listened to me . And now this weight I've been trying to get off for the last five years . I've got it off . I started this business 10 years ago . I've been on multiple six figures , not been able to crack the seven figures , and I tried everything .

I used the templates , I listened to the gurus didn't work . I started working with this person . Oh , my goodness , not only did I cross the seven figure mark , she showed me how to do it in less time , right . She showed me how to do it while prioritizing my family . And in the process of doing that , I also acquired this network of physician entrepreneurs .

I have friends I can share my crazy ideas with and they're as excited as I am . So do you see what I'm saying ? Like , not what you do , but what happens after you do what you do . I want you to sit with that . The more in tune you are with that , the more in tune you are with that , the more guilt free marketing you'll be able to do .

I want you to think about that . You may say you may think about that . You're like okay , here's another prompt you can use . I want you to think about it . Go look at your reviews . Go look at the emails ? Clients or patients have written you . Why do they say you're amazing ? Pay attention to that they're giving you .

They're holding up a mirror to show you what they love about what you do . Okay , so I want you to do the homework and I want you to have that top of mind . So don't just think about the process .

You take people through right Like a personal trainer will be like oh yeah , I put them on the elliptical and I have them on the treadmill for another 30 minutes . They have them do 50 squats . All that they don't care about that . They know they're gonna have to do that . They don't want . That's not why they're excited .

They excited because they lost the weight . They decide because they've built muscle . They decided because they're so fit . That's what they're excited about , not the elliptical . Okay , so we need to stop selling people the elliptical . We need to stop thinking of just the elliptical and the price tag .

We have to start thinking about what does life look for them on the other side ? Because they worked with me . That is what will help you market guilt-free .

So do the work , because what this will do is put you in a position where you're so happy about the service you offer You're so happy to tell everybody about it , and you do it confidently and without an ounce of guilt , because you're like this .

What I'm doing here is I'm creating a win-win situation , and I'm doing it such a way that my clients are winning more than I am . Okay , so as long as the value is more than the dollars , it's more than the sticker price , then you , my friend , are doing great , and it will put you in a position where you can market without guilt .

Okay , all right , so that's what I got for you today . I want you to do me one solid and take this episode and tell or not . Take the link . Give it to another doctor , tell her oh , my goodness , you have to listen to this episode . Okay , so go spread the word and I'll see you on the next episode of the EntreMD Podcast .