3 Ways to Activate Your Conviction for Bigger Results

I get so much feedback from doctors letting me know how they started practices , they took their practices and multiply their revenue , and all of that , you know , because of the podcast Coaches who embraced what they were doing , raised their prices , all of that . So this is such rewarding work .

For me , the idea is for the podcast to be the free MBA , the free medical education not medical education , free business education that every doctor has access to . So hearing that is really like a dream come true for me , because we're getting the job done , and so I'm going to ask you for a favor , and that really is .

You know , I want you to think about the doctors who are in your life and I want you to think about the current state of health care , and so they may work jobs and they may be in positions where they're devalued , they may be in places where they're really burned out , they may have secret desires to build certain kind of businesses , but just don't think they

can pull it off because they haven't seen enough examples of what is possible . Your friends may own private practices , and that's a completely different animal and without the right business education it can be really hard . Practices are dropping like flies . That's been happening , you know .

I mean it had been happening before the pandemic and I was very shocked to find out about it . But post pandemic and during the pandemic has been really , you know , it was really wild , and so you don't know what they're going through , right , or they may be a coach or a consultant or a speaker . We have a product .

One of the best things you can do is just say hey , you know , I just listened to the she . She has two episodes Every week . I just add it to my routine , either my drive to work or when I'm walking the dog in the evenings , and it has absolutely changed my life .

I want you to make this a part of your routine , like don't just tell them about it , but sell them on it . Right , why ? This is how we change medicine . This is how we change the narrative for physicians . Once there's enough examples of what is possible , everything changes .

We just don't have enough examples yet , right , and so when I look at the doctors in the on-tremly business school , I look at them as unicorns , right , because the kind of businesses they're building , the kind of wins they're creating , the kind of life they're creating while they build their businesses , it's it's .

It's like , it feels like an alternate reality , like every Wednesday we have our live sessions , wednesday 7pm , every Wednesday at 7pm , it's like walking into a room that's very different from any other room , different from any other place . The thoughts of possibility and people embracing challenges and crushing goals and deciding .

I can't tell you how many people are like I mean I had , I had some , you know , I just haven't set goals . I had , it was not something that was part of my practice , but now there are people who are setting on crushing big goals , you know , and so you can be a part of the Calvary .

I mean you already are , but I want to encourage you to keep doing that and maybe even up level the way you're doing that . Maybe you're part of an association or you have a large group of physicians . You know , give them the podcast , tell them it will cost you nothing and you have everything to gain . Okay , so do me that .

That would be really grateful , it's really appreciated , and I think that's a great thing . I mean , I think that's a great thing . I think that's a great thing , so do me that . That would be really grateful , it's really appreciated .

You do that , you send me a DM , a PM , and say , hey , dr , and I look what I did and I just want to tell you thank you , you know . Okay , now , today I want us to talk about something that has really been really , really heavy on my heart , and that is well .

It's the solution to what I've been thinking about , which is the number of people who are quitting on their dreams , quitting on their businesses . Some of them are quiet , quitting , so they haven't obviously quit the business still exists , but they're done or they just quit and shut their doors altogether .

And you know , and when I say quitting on , your dream is , you know , you know you've heard me talk about how you know my goal is to die empty . I want to explore my potential , I want to become everything I can be , I want to do everything I can do . You know , on this side of eternity , and you quit on that and then you just be until you die .

You know what I mean like and and I understand why that happens . There are a lot of challenges , especially as an entrepreneur . Their challenges right , like clients will do things , patients will do things , your team members will do things . You'll help somebody so much and they'll leave and go give you a , you know , one-star review .

You have team members you spent so much time training and they just turn around and leave you there . You know , like their goals . You said that you won't hit the things , that won't go according to plan , and you might go like , oh my goodness , I thought you were optimistic . What happened ?

I mean , like , this is the deal you can choose what to focus on , right , you can focus on the progress you're making or you can focus on the challenges you have to go through . But notice , I said have to go through . There's no such thing as Entrepreneurship with , not without , challenges .

Like they go together , they go hand in hand and the people who win are the people who understand how to navigate that . And so I think a lot of people don't plan on there being any kind of hardship or difficulty or disappointment and because of that , they don't know how to handle it .

And so , for instance , in the alternative business school , in our sessions we had at the end of the year . You know we set goals and all of that . I'm like this is fantastic . But I also need you to decide in advance , when the challenges show up as you go on this journey to accomplishing these goals , how are you going to respond ?

Like , choose how you're going to respond . Now , this side , when this happens , this is how I'm going to respond . These are the people I'm going to lean on . You know , the this is a support team that I have . I'm not gonna quit all those things like . Otherwise , it's like getting punched in the face , you know .

And so I started thinking about , I'm like okay , what , what ? Why have I not quit ? Why do I keep going ? And it's not as though I don't have challenges or things don't happen , but why have I not ? Why would somebody not ? How can somebody do this for the long Right ? You know , I'm still .

I'm still amazed by , you know , john Maxwell I talked about him on the previous episode who has been doing leadership development for 50 years 50 I've done on trim D for five . That's 10 times that , you know . And so who , how , how can somebody say consistent for 50 years , what needs to happen ? And there are a number of things .

There are a number of things , but one of the things I've realized is we have to have Conviction . We have to have Conviction because there will be times when your family won't believe in you , your friends won't believe in you . You may set a goal . Your team doesn't believe , like you have to sell them on the vision right .

Your , your clients don't believe all that . But you have to believe in you . You have to believe in you . You have to believe in your mission . You have to believe in the vision you have for your business and all of those things . You have to have Conviction . Now , if there's anything I have , as far as on trim D goes and my evolution , I have conviction .

I have conviction . I feel like I am put on this earth to do what I'm doing . I Believe I'm a solution to a lot of the things that are happening in the healthcare space . I believe that there are so many things I don't have . For instance fun enough , I don't have a business education .

Now , I have educated myself a lot and spent multiple six figures educated myself on business , but I don't have a traditional business Business degree or anything . I'm not into complex things and people get thrown off by it . I'm like my job is to stay as long as it takes to take the complex things and make them simple . That's my job .

So I don't speak complicated speak I don't . You know like . There's so many things that Traditionally you would expect I don't have them . But I , I know , I'm the woman for the job . I know what my job is . My job is to be a Cadillac . Cadillac , oh well , I mean , it's a nice car , but without a Cadillac .

My job is to be a catalyst and Unpack and activate the businesses , the dreams that doctors are carrying on the inside of them . I help them build business systems around them so they can make them a reality . I know , I know , I know , and that is why I have radical belief in people . I have radical belief in their dreams .

That is why , in the on-trendy business school , I hold people to a higher standard . I challenge it because I know there's stuff in there , you know . But anyway , now I will say I didn't start from there . I want to be very clear that that's not the conviction I got out of the gate with .

But this is where I am now right , and so I'm trying to help a million people by helping a hundred thousand people who help the rest of the million . I'm on a mission and I'm just like I have to go . I can't stop . I don't get the luxury of stopping , and when I say I don't get the luxury , it doesn't mean I feel like I'm stuck or anything like that .

I love what I do , right , but I can't quit because I'm a vision board for so many people . I can't quit because I'm the answer to the frustrations of so many people . So when the storms come , I guess we just weather the storms , you know . So , so , conviction , conviction .

And so today I want to talk about three ways to tap into that , because it's there somewhere , like three ways to activate your conviction . Okay , three ways to do it , okay . So the first one is really to discover it .

Right Is to discover and I use the word discover because you are who you are and you know , like the things that you , your mission , vision , all those things like it's in you , right , but it may just not be clear , and as you go it becomes clear and clear , right . So you discover it , and so it's simple .

I use that word on purpose so that you understand there's an evolution of this . So I'll give you an example , when I started my journey as an entrepreneur , I was not thinking about any other entrepreneur , okay , I was only thinking about myself . So , when I started my private practice , what was my conviction ?

My conviction , what was driving me , was creating freedom , was creating time freedom , was creating financial freedom for myself and for my family . Okay , that was the driver , that was my big why , okay . And then , as I did that , my next why was wow , could I ? I want to see myself , I want to set an example of being , or like challenge myself .

It wasn't an example , because I wasn't really thinking about others . In that sense , I had my . My view hadn't been , it wasn't that broad . And so , as it was a challenge , like , what if I could make this a business asset ?

What if I could make this a business asset that works without me and at 40 , because at 40 , I wanted to retire and at 40 , I can retire and I have this business that works whether I work or not , and so so that was my big why , that was what was driving me . So challenges come and all that , that's okay .

I'm building an asset , I'm building an entity that can work without me , I'm building a self-sustaining business , okay . So that was the next version iteration of my why . And then , after that

was when I realized that the healthcare space has changed forever . And you know , we , we had to adapt , right , and so , not , we had to adapt . I had to adapt . See , that's the thing I realized . Okay , if all you know is doctrine , with the changes that are coming , you're going to be out of luck .

You have to , you have to be versatile in your ability to create impact and to create wealth , like it cannot just be from from doctrine . And so I started learning other things speaking and coaching and consulting , and being an author and all those things .

And you know , and as I started doing that , tapping into that why Then my why evolved to hey , if it's going to be nasty , then it's going to be nasty for all physicians , it's not just you . And so my why then evolved to let me help physicians . Now , at this point , I didn't have any numbers , I didn't have anything .

I was just like hey , guys , like this is what is going on , and you need to imagine this was 2016 . So people thought I was just completely Google , but I'm like this is what's going on . We need to acquire more skills , we need to be able to do other things . We need to be in control of our earning power .

If somebody says you can no longer practice as a doctor , is that the end , or are you able to respond to that ? Are you able to create impact in other ways ? Are you , you know ? So I started doing that and then I had this . It could be like intuition , but I was like I need to . This is bad . And I have the answer .

This is bad and I can help people . And I was like , okay , what does it take to disrupt , to disrupt a community ? I started researching it . So if you can , if you can shift the culture of 10% of the people , you can shift the entire culture . And at that time there were 800,000 licensed physicians and so I said , okay , I'm going to help 80,000 .

That's where that number came from . And then it became a million . And then I changed it to a hundred thousand , because the goal is 10% , regardless of the number . And then that why I've just dealt deeper and deeper and deeper into that , right . And so I tell you the story .

To see , you don't have to have some , you know , like some grand world changing conviction . You don't have to start from there , right ? But even in my private practice I had to have a reason . I couldn't just go in , do the work , see the patient work with a bill or do all the things get the money go back . Money is a terrible motivator .

Terrible , right , terrible . Because some people don't care as much for it . Some people care about it , but the truth of the matter is like zeroes on a computer , you know what I mean . Like it doesn't drive you . It doesn't drive you the way a true conviction would . Now , don't get me wrong . I'm not saying anything is not just wrong with money .

I'm not saying money's not valuable . I'm not saying creating . Like , for instance , you may say , okay , I want to create financial freedom , I want to pay off my debt , all of those things . Like that could be a driver . But you want to dig deeper , to get into your deeper wise right , that's what I mean . Okay , so , so , so that's the first thing .

You discover it . Okay . So this will require some thinking . This will require you know , like , really being still thinking . Think about your true desires . Sometimes we haven't thought about that in so long , you know .

Think about your true desires , what you really want , the things that have already always mattered to you , and all of that and then just be consistent with what you know and give yourself space , because this journey I described , that this evolution , has taken place over 14 or 15 years , right , so it's not something we're expecting to happen overnight and that's fine

. But you want to start tapping into it , okay ? So the second ? The second thing is your , your client results , right ? What ? How do you activate your conviction , your client results ? Because , again , they paid you , okay , great , but beyond that is life change . Right , it's life change .

So you know , like I have , I have a doctor in the untrimmedy business school and and you know she had , she was working for a doctor in a private practice setting and he , I think he , you know he berated her a number of times and you know he would tell her things like I expected you to bring in more money and you're not , you're not , you're not delivering

, and things like that . He was really not kind to her . It's really not kind of , she was doing pretty well , but he was really not kind to her as , like you , I expected you to bring in a million dollars in revenue . You didn't bring it . Blah , blah , blah , blah , blah . And so eventually , you know , she joined the school .

She was like she wanted to start her own practice and all those kind of things . And you know , she , she and she in the beginning she was , she didn't know she could pull it off and all those things , but she was gonna do it . And that's the beautiful thing , right ?

Commitment , like even if you don't have the how , if you have the commitment , it's amazing what you can do . So anyway , she goes on to start her practice . You know , a few months later , and you know , in I think it took her 14 or 15 months she cracks a million . Like how good does that feel ?

She cracks a million and it's just like , wow , if I could do that , what else could I do ? And she had built this brand , larger than life , really respected in her , in her field . She paid off $260,000 of school loans . She has more time , you know , spend her kids . She has flexibility .

She's building a team , she and I and I , when I look at her , I see so much more than maybe even she sees , because for me that's a , that's a gift , okay , you know .

And when I look at her , I'm so proud because I'm like , oh , my goodness , like , oh , my goodness , now it's my job to know the results so I can Lean into that and say this is why I do what I do , this is why I don't quit , because there are hundred other people like her who need me . My work is valuable .

My work is changing lives , right , okay , so leaning into your client results . So this could be patients who have lost weight because of you . It could be patients who it may not even be that kind of result .

It may just be like they no longer feel like they're a number , because then a practice like your practice , for the first time they feel heard or they felt seen . Maybe you're here and you're your coach and you had people who were .

You know they in their , in their in basket , in their basket they had like 300 , you know messages that need to respond to , responded to a notes that were undone and all of those things . But now you've helped them to get to inbox zero and they're spending that . You know like they're , they look at it as zero .

They're no longer having the meetings with the administrators and all of those kind of things . Or you have a product . We have a doctor . I'm Teresa man , I want you . You know like she , she has these .

She created this product right , like for postmenopausal women and they're like ice panties , right and like she would say to me like , oh , that people in the postpartum period will have to wear diapers . Like , imagine diapers . But now she's giving them their dignity back right and imagine what they tell her because of that .

So the more you lean into the results you've helped your clients create , the more convicted you will be , the more conviction you'll have about what it is you're doing . Okay , so number one is your discovery , and it's which is really taking time thinking , thinking about you , thinking about your desires , spending time with yourself , really tapping into all of that .

The second thing is your , your client results , and then the third thing is the fun part , which is the ripple effect of your client's results . Okay , so there's a client result that they made the money they paid off their school loan . Like the doctor I told you about , she's helping a lot of people , all of those kind of things .

Okay , but then , if we can extrapolate it now , this same doctor , she is working in a field where many people are not and she deals with conditions that many people just sweep on the carpet and don't handle it all , and so she's changing thousands and thousands of lives directly in her practice , okay .

Now she's also prolific on social media , okay , and that is one of the things that we we lean into heavily in the on-termity business school .

She's prolific , and so because of that , she has people from all over the world who are reaching out and saying I watched this video , then I asked my doctor for this and it's changed my life forever , right , and so she's has I don't know how many thousands or tens of thousands , or hundreds of thousands of people she's impacting through social media , okay , and

then in her industry , she's like royalty , and so she's inspiring all these other people . She's inspiring all these clinicians to do things they wouldn't do before . Her practice model is different Maybe not something traditionally done , so she's inspiring other people and showing them what is possible , and I can go on and on and on and on .

Now this is one client and this is the ripple effect of what I have helped her to do , and I'm not taking credit for her work , like she's doing the work .

I'm just a guide , right , but as we co-create , right , this is , this is the ripple effect of her life , right , this is a ripple effect of her life , and what that means for me is my work really , really , really , really , really matters , right . And she's paid off her school loans and that brought her so much peace and she has more time for her family .

So potentially , her marriage is better , her relationship with their kids are better , she has time to go on vacation she didn't have time to go on before . She's learned to invest in herself and she's doing it in other ways , and on and on and on . So it's the impact she's having the world , the impact on her family , that all of this stuff , right .

And so if I can tap into I know I'm called to help physicians and tap into these are the results my clients you know my clients have had and I can tap into this is the ripple effect . Then I know I don't quit , like , a challenge is a challenge , a problem is a problem . We'll get through it .

But I don't throw away this massive opportunity I have because a challenge came . I work to figure it out , right . So what I want you to do is I want you to lean into that , right . Like , what is your ? Why ? Take the time to pay attention to you , right ? What are the results you've helped people get ? And don't downplay them . And don't downplay them .

What are the results ? What is the ripple effect of those results ? If you start leaning into these three things , you're going to develop such conviction that you can weather challenges , you can weather storms . You become so innovative , you become so motivated . You realize that motivation is not required because you must do this .

You're like before I leave the planet , I must do this . My work matters . If you know it matters , you become unstoppable . You become very unstoppable , and so I want you to do the homework . Go , do these three things . Pick two , three , four clients . Lean into their results , lean into the ripple effect of it . Lean into your why , like ? Why did you start ?

Why are you bothering being an entrepreneur in the first place ? This stuff isn't easy . You could have just kept a job , you could have married a rich person and not worked at all . Like , why are you doing this ? Right ? So lean into that .

Lean into that , and I cannot wait to see a whole community of physicians who own their businesses and they lead with conviction and they go through storms and they take on big goals . They take on audacious goals and they crush them , because that's where we're going . Remember , 2025 is the year of the physician . We're a year away , right , we're a year away .

So lean into this . The people you're called to are waiting for you . They're waiting for you . They're waiting for you to show up . They're waiting for you to do the job . They're waiting for you to start that , to up level your YouTube channel . They're waiting for you to show up consistently . They're depending on you not to quit .

Don't quit , all right , don't quit . You got this . You're unstoppable . I'm rooting for you and it's all possible . So go share this episode with another doctor in your life and I'll see you on the next episode of the Outro of the Podcast .