3 Things That Make Events Useless to You

I am actually sitting in my study working on the content for a workshop that I'm going to be hosting a little bit , and so I didn't set up EntremD just to do a business .

It started off as a mission , and it is a mission to support doctors in these crazy times that we live in , where there's a loss of autonomy , there's a burnout , there's a financial instability , there's so many private practices going out of business and all of that .

And I saw a statistic that there were 11,000 practices that either went out of business or sold to private equity in 2021 , and I was thrown off by it . I didn't realize that there were that many , right ?

And then I remember doing presentations where I'm like , for the first time in history , more private practices are owned by hospitals and PE than physicians , and it was up 46% . I remember that not too long ago .

And then I saw the new data , and the new data shows 30% . So not only is it not less physicians , but it's a lot less physician . That number is going down .

And so , between the practices that were shutting down or selling out to private equity not by choice , but just the frustration of everything going on to only 30% being owned by physicians and then in the Facebook groups , I'll constantly see like I finally decided to shut it down , I shut it down , I shut it down , I shut it down and I'm like , oh my goodness .

And so I said there are some things that are macro , things like the insurance reimbursements and things like that that was going to . There is work being done on that , but that's a bigger mountain to move .

But I was like there is still a lot that we can do so that we can stay profitable and we can live life on our terms and practice medicine on our terms . This is stuff that many doctors in the on-term , the business school have been able to do .

This is something that I've been able to do and I was like , okay , well , how about we bring a solution to the market ? And so I'm hosting this workshop where I'm showing doctors seven ways .

They're leaving money on the table every single day , right , and I'm like we may not have fixed the other ones yet , but these are things that you have 100% control over , and you can start fixing those and kind of give yourself a raise , right , get a cash injection and improve the financial stability and maybe reduce the need to work as many hours and things

like that . And so , in the process of doing it like an event that is truly transformational , a match made in heaven , has it's a collaboration , right , and so my job is to show up like you paid me 10 grand to be at this event , right , if you paid me 10 grand , I know I would want to deliver a return on investment , and at least 10X , right .

So at least you should get 100 grand out of what we're going to learn . And I've done the calculations . Yes , that's easy , right . Okay , so I'm going to be showing up that way . I want people to have a real return on investment . Now , this is a free event .

By the way , if you haven't registered , it's on tramdcom For a slash practice , okay , so it's a free event , but I'm showing up like it's a $10,000 event , okay . Now the second part of the equation is the person who's attending the event showing up like they paid 10 grand for it .

So if you , first of all , you pay 10 grand for event , you are going to be there , right ? You're not going to miss the event , right ? So you're going to be there , you're going to shut off all distractions , you're going to lean all in . But there are three mistakes that I find that people make when they attend events .

Now , yes , I'm talking about this in the context of the workshop that I'm hosting , but this applies to any event . You go for a retreat , for instance , the entrepreneur business school . We have a vision retreat coming up , right . So you go to retreat , or you go to your association annual events , or you go to whatever that is .

Whatever that event is , I'm going to show you three mistakes that make sure that that event was just useless to you , like completely useless . You were there , you may have even been a little inspired , but when you look back , you're not going to see any return on investment .

Okay , so I want to talk about those and you're going to use this , you're going to use this for every event you attend from now on every webinar , every masterclass , every conference , every retreat , every lunch , and learn Like anything you're going to , because you're like this is going to change my life .

I'm going to show you the things to not do so it can change your life . Okay , all right . So the first thing , the first thing is approaching it with pessimism , right , like you're like . So somebody , for the sake of the workshop I'm hosting , someone , may come in and say , well , I don't believe anything you're saying , because it's not about what we can do .

Like , private practice just sucks , period , because of all the things insurance companies are doing . There's nothing we can do . We've done all we can do . If you approach an event like that , you will get nothing from it , nothing . And so , if that is the attitude , you might as well save yourself the cost , right ?

So you were going to fly somewhere , but you've already made up your mind . This doesn't work and all of that stuff . Save yourself the flight ticket , save yourself the hotel bill , save yourself the time away from your family . Go have a great time with your family . Don't even bother .

Okay , if you show up an event and you want this event to blow your mind , you want it to change your life , you have to approach it with a sense of optimism Wow , what am I going to learn ? A sense of curiosity , right , like , where you're open-minded . Like , why would they say that Huh , what if I did that ? What ? That is the approach , right ?

Well , I don't think about that that way . What if I did that ? What could that look like ? What would the result be ? In my business ? You have

to approach it with optimism and curiosity , otherwise you will hear nothing , otherwise you won't be open to get anything out of it , and it won't matter that you are there . Okay , now let me give a few other examples , right , because I'm talking about events in general and not just this workshop .

But , for instance , you go to an event , you're a coach , it's a business event , and you decide ahead of time well , coaches don't make money from coaching . They cannot replace their physician salary with coaching . Then , don't go . Like , why are you going ? Don't go . You've already made up your mind , right ?

Or you can say oh , people don't buy high ticket items , and so because this stuff is high ticket , it's not going to work , it's just fake . People don't buy that , right ? Or people don't value low ticket items , and it's an event for that . And you're like so don't go , right , private practice is dead . Okay , then don't come to the workshop .

You know what I mean . And when I say don't come , I really hope what you're hearing is I can change my attitude , right , it's a very simple flip . It's from . This doesn't work to hmm , I wonder how this could work . I wonder how this could be possible . I heard just her doctor , eunice , and extra 100,000 .

And to be honest with you , my number is more like 500,000 , but I'll just say 100,000 to be conservative . And you hear that you're like I don't believe that . You can say , hmm , I wonder how that's possible , right , like it's a simple flip , so don't not attend it . I'm just trying to get you to see that it will be useless .

So attend it but make a simple flip Like how could that ? I wonder how that could be possible , right ? So other examples oh , this works if people , if the practice is cash-based , or this only works if the practice is insurance-based and all of that . So the thing is that all of these things work . There are people in DPC who are killing it .

There are people with insurance-based practices who are killing it . There are coaches who are killing it . There are people who are doing low-ticket who are killing it . There are people who are doing high-ticket who are killing it . There are a lot of coaches who have replaced their physician salary . So all of these things work , they could all work .

Now you're going to figure out what's going to work for you , but the idea is , drop the pessimism for whatever event you're going to Come with optimism wow , this could work . And show up going , huh , I wonder how this could work , right ? I mean , like , what's the worst that can happen ? You already don't know how it's going to work .

So maybe you could find how it could work . And if you didn't find it which you will find if you come from my event , but if you don't find it , you're still just where you were . You didn't lose anything , right ? Okay , so that's the first one pessimism , and just look for it , like , where is it in me ?

Right , and then just make a simple switch , be optimistic , like , maybe , hmm , maybe I could find something that will make this work , maybe I could find something that will make a huge difference , right , and you're curious like huh , they said that they think different from me . How do they think like that ? Why do they think like that ?

Oh , that's how they worked it . I wonder if that could work for me . Optimism and curiosity , okay , all right . So that's the first thing . The second thing , the second mistake , is looking for shiny objects , right ?

And the reason why I bring this up is , if you listen to the podcast , you know that I am really committed to simplicity , right , I don't talk about complex things . I actually take complex things and make them simple . I don't talk about 35 steps . I will talk about 35 or seven , with three being my favorite , and I don't look for fads .

I look for the timeless , classic , proven things that have always worked . I will continue to work . And so , for instance , someone coming to my workshop chances are you're not going to hear something that you're like I have never , ever , ever remotely heard that in my life . Now , you may , you may , but chances are you will not .

It is in the simplification of it , so you can consistently execute on it , so you can get the result Okay , and so you know this . This happens without fail . Every event I do . Wow , this is so simple . I'm like yes , but don't let the simplicity come confuse you . It is profound and it will get you the result .

My job is to make it simple so you can understand it , so you can execute on it , so your team can execute on it for you . That is my job . My job is to make it simple when you say this is so simple , I'm like good job , dr Una . You did your job . And so sometimes you're looking for something you've never heard before .

But the execution of a combination of things you have heard before is sometimes what you need to create the big break . Yes , you can hear some things you've never heard before , but chances are you hear things you've heard before that maybe you didn't understand . Now you understand .

You hear things you heard before and you did understand , but you didn't execute on it . So now you know what to do so you can consistently execute on it . You heard something before you understood it . You thought you would do it , but it would make more sense for your team to do it , and now you know for your team to do it . It's not about knowing .

It's about executing and getting the result . And so , even if you hear the same things , when you hear something like I've heard that before , that's the wrong statement . The question to ask is but am I doing it ? Am I doing it ? Am I doing it consistently ? That's the question . It's not about if you heard it before . You've been alive long enough .

If you've been an entrepreneur for long enough , you've heard a lot of things and chances are you're going to hear repetition of the same thing , repetition after repetition . But the thing about repetition is repetition is the mother of deep and lasting transformations or impressions . Okay , so be okay .

Even if you don't hear earth shattering , brand new stuff , stay curious , ask yourself am I doing this ? Am I doing it ? Because , if you're not , maybe you need to hear it again . Okay , okay . So that's number two . Okay , so think about your shiny objects as junk food for kids , right ? And what makes them healthy is the same old , same old .

The same old veggies , the same old fruits , the same old drink of water , some carbs , all of those things . Exercise is the same old thing . So they're classic , proven things .

You are going to hear them over and over and over and over again , and your thing would be to either get a deeper understanding so you can do it , or to do it better , or to do it bigger , or to do it through your team . There's so many modifications , but it's the same thing . So don't be thrown off because you didn't find a shiny object .

Okay , all right , because looking for shiny objects , that's a mistake . You can lose out . You can lose out on your ROI , your return on investment , on an event . Okay , number three . Number three is is lack of execution . Okay , lack of execution .

So you've heard the theme , you understand the concept , you know what to do , you've done the calculations , you know this will work . If you don't have the intent and the follow through to execute , then you'll know what will create the result . But you're not going to create the result because you're not doing it right .

And I find that it takes motivation and accountability . So there's the intent , there's the motivation , the accountability to follow through with what you decide to do . And the intent can look like I schedule , for instance , you're at the workshop and you're like , oh , my goodness , if we did this , it will , it will total .

Oh my word , like we can , we can easily add 50 grand , 100 grand to the bottom line . If we do this and it has something to do with your biller and you schedule right there , you send a message to the biller , you schedule a schedule , an appointment , it's all in the books . So there's the intent .

Your scheduling is kind of a little layer of accountability there , right ? So your forth . So sometimes people say , oh , I struggled with execution . I'm like everybody does , like the most disciplined people do right . It's just that they've built mindset , tricks , people , programs , systems in place to keep them accountable .

But I mean , there's nothing wrong with you because you struggle with execution . This is being human . Okay , so the intent so you're making decisions as you go , right , like you're making decisions . You can schedule those decisions .

You can have an accountability partner , right , you can find yourself in a community , like we built one it's called the EntryMD Business School where you are in a community of doers , and so you're constantly looking like doers , you're constantly inspired by doers , you're constantly inspired by what they're doing , because motivation wears off .

It does , it does , and this way you get exposed to it every day . Right , okay , so the execution so plan to execute . The starting point of execution is making decisions . Right ?

So maybe we talk about one way that private practices are leaving money on the table , and you're like I'm deciding , we're not going to do this anymore , so this is what we're now going to do . You schedule a meeting with whoever you need to work on that with right away .

You have another buddy who's in private practice , or you're in the EntryMD Business School , and you're like , okay , we're going to get this done and this is the day that I'm going to do it . And then you follow through with it , right .

If you make mistakes or you don't keep up to the commitments you made to yourself , show yourself grace and boom , get back on it . Right ? Okay , good , I'll do that . Compared to the low cost . Ok , if you will be the person who will show up at an event and you're optimistic and curious , you are okay , not seeing shiny objects .

Like you don't say that conference , I mean everything they said . I heard it before , like why , why ? Why ? Why ? If you have the results , yes , but if you don't come on , so you're gonna show up , understanding that what makes businesses work ?

It's like classic , timeless , proven strategies , and I may hear the same thing over and over again , but it's not about have I heard it before ? Is it working for me ? Am I doing it ? Cause ? If I'm not , then I probably need to hear it again and then do it .

And then , third , if you'll decide that I'm gonna start taking action immediately , I'm gonna start executing immediately . You will be this person who always gets a return on event , on investment , for every event you attend . I do not lose money on events . I have never lost money on an event since I learned these things . When I go to an event I show up .

I get massive results because I do these three things . So if you are a private practice owner and you're coming for the workshop , I wanna invite you to come . This way , it will change your practice . If you're not a private practice owner , there are events you're going to attend . There are retreats you're going to attend .

There are conferences you're going to attend . Show up this way . It will change your business . It will change your life , all right . So if you found this episode really helpful , what I would love for you to do is to take this episode , share it with another doctor in your life . Tell them oh , my goodness , you need to take a listen to this .

Let's do this together . That could be your accountability buddy and you're coming for the private practice workshop . Get somebody who's an accountability buddy . There's a whole Facebook group for you , so there's gonna be people in a group . But then you decide I'm gonna act . I'm gonna go to day one . I'm gonna act day two . I'm gonna act day two .

If you do that , you have a brand new practice . Okay , so share this episode with another doctor in your life . You can share it on social media . Tag us , hashtag EntreeMD .

I'd love to shout you out for doing that as well , because you're a critical part of the EntreeMD movement , sharing the message that we're just one skill away from living life and practicing medicine on our terms . So thanks again for listening and I'll see you on the next episode of the EntreeMD Podcast .

Hey , if you love listening to the EntreeMD Podcast , I wanna invite you to join EntreeMD On Demand . It is my signature subscription program that gives you access to a library of business courses designed to help you do one thing as a physician entrepreneur , and that is to thrive .

Just head out to EntreeMDcom , forward slash on demand and I'd love to have you join us . See you on the inside .