Joining us on the podcast today is brand stylist, web designer, artist and visual storyteller Emma Troy! From her farm in south-east Queensland, Emma helps creative businesses build brands, websites and visuals that illustrate their story and illuminate their value. This year, I worked with Emma on a brand refresh and a new website for my business, which you’ll find at emilyosmond.com. I was so impressed with Emma’s organisation, processes, communication and of course ridiculous design skills! I...
Dec 08, 2020•36 min•Season 1Ep. 112
Why I tripled the price of one of my programs this year, how I chose the new price, how I maximised this move, and what happened after I increased the price. CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com FREE CLASS: How to create a full time income from your business FREE CLASS: Scale your business with a course or membership...
Dec 03, 2020•14 min•Season 1Ep. 111
Kylie Tyrrell is the head stylist and owner of Goldchalk, whose obsession is colour, the WOW factor, and helping others feel AMAZING in their spaces. She is also a mother of three and has more than 12 years of experience in pulling spaces together, including working on major magazine shoots for Home Beautiful and Inside Out magazine. I have the pleasure of working with Kylie inside my coaching program The Modern Marketing Collective and seeing her make huge shifts to the way she approaches her b...
Dec 01, 2020•31 min•Season 1Ep. 110
If you’re a business owner, I’m sure you have heard about the need for a ‘ideal customer avatar’. If I asked you to describe your ideal customer avatar - what would you say? So often, when my students start working with me they have followed some very common but flawed advice to create their ideal customer avatar. And because of this, a few things happen: They are not attracting the type of customers that they really want to work with Even if their ideal customer found them online, they would ke...
Nov 26, 2020•11 min•Season 1Ep. 109
Today I have someone joining us on the podcast from one of mine and Koden’s all time favourite TV shows! Melanie Schilling is one of the experts on Channel Nine’s Married At First Sight. Along with being one of Australia’s highest profile therapists, she is also a highly recognised and respected thought-leader in inspiring confidence, courage and competence. As a qualified specialist in human behavioural performance and purpose, Mel’s relentless ambition is to discover and celebrate the exceptio...
Nov 24, 2020•43 min•Season 1Ep. 108
As business owners, it can sometimes feel as though we spend our day making decisions! I know sometimes I wish I could take a decision holiday! When it gets to Friday night and ordering takeaway, I often ask Koden to just choose what he wants and get enough for me - I’ve made enough decisions for one week! Making decisions is part of being a business owner and a leader - and with it comes the skill of discernment: “the ability to judge well”. And with making decisions also comes the need to say ...
Nov 19, 2020•7 min•Season 1Ep. 107
Today on the show I have one of my students from The Modern Marketing Collective, the international award-winning photographer, artist, wife, mother, sculptor and creative soul Zoë Watt. Zoë & her husband Geoff are the creative minds behind Wildwood Photography, which they started in 2013. Zoë has pursued her creative muse through various artistic forms over the years. She completed a Bachelor of Fine Art in 1998, incorporating photographic elements into her work. She has come to newborn and...
Nov 17, 2020•28 min•Season 1Ep. 106
Ever struggled with having boundaries in place for your clients or community? This one's for you! We chat: - Advice for if you get an email at 9am at night from a prospective client and you're worried you'll lose them if you don't reply right away - Are your lack of boundaries actually disempowering your clients and community? - Why fear can stop you putting boundaries in (and the silly thing I was most scared of!) - Three things I did this year to help with my own boundaries - and the result - ...
Nov 11, 2020•15 min•Season 1Ep. 105
In this episode I speak with interior designer Sarah Yarrow, a student inside my coaching program The Modern Marketing Collective, about how she built a business by following the breadcrumbs in life Sarah is the owner of Sarah Yarrow Interiors, whose purpose is to create beautiful, calming places to connect and restore while empowering their clients to select responsibly sourced pieces that are kind to the environment while supporting local. Sarah’s work has been featured in a number of national...
Nov 10, 2020•46 min•Season 1Ep. 104
If you are currently working full time or part time for someone else, but you really want to resign and go all in on your business, chances are you might be wondering when the right time is to take the leap. From my own experience quitting my job to go full time in my business, and speaking with many of my students who (very excitingly!) have done the same, there are two main ways to approach this. Which of these approaches you take are likely to come down to two things: your personality and you...
Nov 05, 2020•15 min•Season 1Ep. 103
This episode is proudly sponsored by Carpet Court Australia. I’m building a house for the very first time, turning a knock down into two beautiful homes in Melbourne. Our project is called The Bellfield Build. Be sure to follow me on Instagram @emilyosmond for snippets as the build unfolds! We are thrilled to be partnering with Carpet Court, Australia’s largest flooring and blinds retailer, as the flooring supplier for our project. In this episode, I’m speaking with Darren Palmer, who has been a...
Nov 02, 2020•38 min•Season 1Ep. 102
Having worked with hundreds of business owners now, I’ve seen the many ways in which people approach business. From my experience, the way that we CHOOSE to approach business is one of the biggest (if not THE biggest) contributing factors of our success. In this episode we look at how we can become empowered entrepreneurs, for whom success is inevitable. If you are ready to take your business to the next level, to connect with your audience, attract more of your ideal customers, and make great m...
Oct 29, 2020•10 min•Season 1Ep. 101
Welcome to this special 100th episode of The Emily Osmond Show. 100 episodes, listeners in 70 countries, and up to 1,000 downloads an episode now! And it wouldn’t be possible without Brianna and the team at Bamby Media who have produced this podcast from the very first episode - I really appreciate your support, and for caring about this podcast as much as I do. Thank you to all of our guests to date - for taking time out of your schedule to sit down, and to open up. And thank you to our listene...
Oct 26, 2020•16 min•Season 1Ep. 100
Does it feel as though you’re talking to yourself out there on your social media?! No one seems to be seeing your content, let alone interacting with it?! And turning your followers into buyers - well, that feels like a distant dream right now!? My friend, this episode is for YOU! I’m sharing this simple solution to turning your followers into raving fans and buyers. Are you ready to create a full time income from your business, without spending more time creating pointless content? Learn the th...
Oct 22, 2020•15 min•Season 1Ep. 99
Our 100th episode of The Emily Osmond Show is next week and to celebrate, we are compiling an episode to feature our listeners’ voices and stories! Step one: pick your favourite learning from listening to the podcast. Perhaps that is a tip you have been putting to use in your business with great results, a powerful mindset shift, or something you loved hearing from one of our brilliant guests (if so - be sure to mention the guest’s name!). Step two: Go to www.speakpipe.com/emilyosmond and follow...
Oct 20, 2020•32 min•Season 1Ep. 98
In this episode, we look at the three phases of generating a full time income from your business. If you want to go from being a Profitless Poster to being a Profit Magnet, watch my free online class. Go to emilyosmond.com/free to register. If you know you need the strategy and support to take your business to the next level, message me on Instagram @emilyosmond and let's chat about if The Modern Marketing Collective is the perfect fit for you. CONNECT WITH ME: Instagram @emilyosmond Facebook: @...
Oct 15, 2020•17 min•Season 1Ep. 97
Our 100th episode is in just a few weeks and to celebrate, we are compiling an episode to feature our listeners’ voices and stories! Step one: pick your favourite learning from listening to this show. It may have been from one of my solo episodes or from listening to one of our brilliant guests! Step two: Go to www.speakpipe.com/emilyosmond and follow the instructions to record a short audio before 21st October. I can’t wait to hear from you! -- In this episode, I speak with Kate Toon: coach, sp...
Oct 13, 2020•40 min•Season 1Ep. 96
Our 100th episode of The Emily Osmond Show is coming up in just a few weeks and to celebrate, we are compiling an episode to feature our listeners - and I would love to hear from you! Step one: pick your favourite learning from listening to this show. Perhaps that is a tip you have been putting to use with great results, a powerful mindset shift, or a realisation about something you could change in your business. It may have been from hearing one of my solo episodes or from listening to one of o...
Oct 08, 2020•11 min•Season 1Ep. 95
Our 100th episode of The Emily Osmond Show is coming up in just a few weeks and to celebrate, we are compiling an episode to feature our listeners - and I would love to hear from you! Step one: pick your favourite learning from listening to this show. Perhaps that is a tip you have been putting to use with great results, a powerful mindset shift, or a realisation about something you could change in your business. It may have been from hearing one of my solo episodes or from listening to one of o...
Oct 06, 2020•25 min•Season 1Ep. 94
Ask a business owner what their one wish would be if they had a magic wand for their marketing, and many would say “to have a month of content scheduled”. There is the constant guilt of not posting enough, like a burden hanging over you. So “success” can sound like finally having 30 days of posts automatically going out on your social media. And that’s what you hear from all different people: “Post more content!” and “You have to post every day!” or even “You have to post 3 times a day!” Let’s s...
Oct 01, 2020•10 min•Season 1Ep. 93
Kat John, The ZEROFKS Chick, is an international coach and popular podcast host. I’m calling this Kat week - because I am the guest on Kat’s podcast ‘Kat John is REAL, RAW, RELATABLE’ this week - so head on over and listen to our chat, and Kat is our guest this week on the show! She is the creator of the global ZEROFKS movement, has a meditation app coming soon, a keynote speaker and runs workshops that help to bring people’s souls back to life and save their fks for the things that matter. Afte...
Sep 28, 2020•46 min•Season 1Ep. 92
So much of business success can boil down to our mindset. Two people could know and intellectually understand the same strategies, but what can hold one back from achieving while the other thrives? From my experience in my own business and working with hundreds of clients is that it can often come back to beliefs we are holding on to that aren’t true and don’t serve us. In his episode, we’ll be tapping into what this looks like, exploring how to identify them and some of the weird beliefs that h...
Sep 24, 2020•9 min•Season 1Ep. 91
Meet Anna Smale, a Melbourne, Australia, based Marriage Celebrant and MC and member of The Modern Marketing Collective who has built her business from the ground up to run it full time. In this episode, you’ll hear: What first interested Anna about becoming a celebrant four years ago The activities Anna thanks for helping her to attract her first clients The two new complementary parts Anna has more recently introduced to her business What percentage each revenue stream of her business generates...
Sep 22, 2020•30 min•Season 1Ep. 90
I’ve had a few different conversations around competitors and copycats recently and it got me thinking about how my own approach to these business challenges has changed over time. So if you are feeling paralysed by the competitors in your market or fearful or others copying you, let me share three key truths to help you move past these challenges, fast. Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling j...
Sep 17, 2020•10 min•Season 1Ep. 89
Rewind to episode 80 and you met the wonderful woman Anita Siek, who shared how she went from zero clients to scaling as a copywriter. Anita is the founder of content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti! Right after we recorded that episode, we then turned the tables and Anita interviewed me for her podcast. I’ve had so many messages from those who listened to this episode that I thought you might like to hear it too! I spoke with Anita about ...
Sep 15, 2020•1 hr 3 min•Season 1Ep. 88
Psst - did you see?! My podcast producer Brianna snuck in a 15% off offer for her DIY Podcourse for you! Just go to www.bambymedia.com/podcasting-course and enter “emily-yay” at checkout to claim your savings! Over the past couple of years, I have more than halved what I offer in my business, with the result being that my revenue doubles each time. Not necessarily instantly, but within the year. It’s not comfortable to offer less. We resist it and struggle to maintain it. And it logically doesn’...
Sep 10, 2020•9 min•Season 1Ep. 87
Today I’m answering the questions I’m asked most frequently about starting a podcast! From what tech to use, to how to launch with a bang, and what’s involved to actually getting an episode out into the world! Plus my top tip of what to do BEFORE you launch a podcast! MENTIONED: Bamby Media The microphone I use: Blue Yeti USB Microphone Bamby Media Full DIY Podcasting Course - use the code "emily-yay" for 15% off the cost of the course!! Are you serious about creating a full time income from you...
Sep 08, 2020•14 min•Season 1Ep. 86
This month’s Masterclass in The Modern Marketing Collective is Sales Psychology. When we learn what selling is really about, and how we can take these strategies and make them our own in a very natural way, sales not only becomes easy but also fun! And today I want to share with you three tactics to try today to help you lose the “ickiness” when it comes to selling to make it a FUN process - because it should be. Are you seriously about creating a full time income from your business, so you can ...
Sep 03, 2020•14 min•Season 1Ep. 85
My free Instagram Stories Challenge starts TODAY - quick register here! Influencer marketing is BOOMING! In fact, it is one of the marketing channels that did not experience a significant decline in activity even during this COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions, according to the World Federation of Advertisers. But this booming industry of influencer marketing brings with it a lot of questions. How can we make sure that we see a return in ou...
Sep 01, 2020•41 min•Season 1Ep. 84
The Instagram Stories Challenge starts 1st September! Register here . Over 5 days together, we're going to take you from spending WAY too much time trying to work out what to post; stuck in indecision and overwhelm; not to mention terrified of filming yourself on Stories (this used to be ME!)… and not seeing any traction using Instagram Stories for your business... To feeling CLEAR and CONFIDENT using Stories to connect with your audience and actually grow your income! If you do not currently ha...
Aug 27, 2020•12 min•Season 1Ep. 83
