Stop spending WAY too much time trying to work out what to post Being stuck in indecision and overwhelm And feeling terrified of filming yourself In 5 Days you'll learn how to feel confident sharing Stories that connect with your audience and actually grow your income! Register for my FREE Instagram Stories Challenge ? We start 1st September! What do you do when you’ve created a business… that you don’t love anymore?! And what if you’ve already built a brand and community around it? Should you j...
Aug 25, 2020•50 min•Season 1Ep. 82
Instagram just brought out a new kid on their block Instagram Reels. Just when we’re getting comfortable with the different parts of this small and mighty social media tool, a new addition to it gets released! But I’m not complaining: for my students and me, Instagram is up there with the number one ways we attract, connect with and turn our beautiful followers into raving customers! And as the updates come out - we look at them, understand them, and then decide if they are worth investing our t...
Aug 20, 2020•14 min•Season 1Ep. 81
Joining us on the podcast today is one of the most engaging and joyful women I’ve met in business so far. Her name is Anita Siek. Anita is the founder of the content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti and woman behind the bright and fun Instagram feed @anitasiek. Anita followed an extremely nontraditional path to copy-writing. She was a Lawyer (with a degree in Social and Organisational Psychology) who fell in love with words and how the choi...
Aug 18, 2020•58 min•Season 1Ep. 80
Have you heard the saying that you should charge what you are worth? I disagree. Your pricing does not reflect your worth as a person. And just because someone else has lower or higher prices than you, does not mean they are worth any more or any less. Pricing is one of the questions I’m asked the most from my students - and it can really get us stumped. And many of us are chronic underchargers! Here’s a small part of a recent Money & Pricing Masterclass I ran for my students inside The Mode...
Aug 12, 2020•11 min•Season 1Ep. 79
Pauline Nguyen’s story is that of survival first. Escaping war-torn Vietnam as a toddler, Pauline eventually made it to Australian shores after a year in a Thai refugee camp. She went on to suffer tremendous physical and emotional abuse until she was a young woman. It’s this adversity that Pauline now refers to as her ‘training’ to have since become one of Australia’s most sought after development coaches, a leading entrepreneur, an award-winning author and an international keynote speaker . She...
Aug 11, 2020•48 min•Season 1Ep. 78
Join me as I take you behind the scenes of the first 12 months of being full time in my business from February 2015 to 2016. I share the biggest struggles I had, how I attracted clients, what work I actually did, how my prices started and changed, how much I earned and the breakdown from what, what I spent and exactly what on and more. Thank you to everyone who submitted questions from this episode - including my students inside my coaching group The Modern Marketing Collective and some from Ins...
Aug 06, 2020•38 min•Season 1Ep. 77
Cara Peek is a Yawuru/Bunuba woman, lawyer, social innovator and entrepreneur who is committed to fostering access and opportunity for Indigenous communities. She is Chairperson of Nyamba Buru Yawuru, which is one of the leading Aboriginal organisations in post native title determination delivery; she’s worked in regional communities in Australia, Canada and the USA; and she is the Executive Chairperson & Founder of Saltwater Country – a non-profit focused on providing diverse and inclusive ...
Aug 04, 2020•56 min•Season 1Ep. 76
Someone recently asked me what I’ve invested in for my professional development. Being a fairly open book when it comes to sharing what I’ve done in my business, I thought I’d step you through each year to date of my business in terms of the types of programs I’ve taken and how much I’ve actually invested in my professional development. For me, professional development is one of my favourite things to invest in. It’s the opportunity to learn, open my mind to new ideas and strategies, often conne...
Jul 30, 2020•30 min•Season 1Ep. 75
I’m so excited for you to meet my friend and a total inspiration, Cass Deller in today’s episode. Cass is watercolour and hand lettering artist, designer, mother and business owner of Cass Deller Design. Her work has been featured in magazines such as Real Living Magazine and Home Beautiful and she has worked with brands including Provincial Home Living and Pillow Talk. I met Cass a few years ago at a business retreat organised by a mutual friend of ours. And I fell in love with her beautiful gr...
Jul 28, 2020•49 min•Season 1Ep. 74
I’m often asked which apps and technology I use for different parts of my business so today I’m sharing my favourite tools I use just about daily. I’m leaving out social media platforms- because they are a given - and focussing on the solutions that make running my business simpler and quicker. But first, if you haven’t already, be sure to enter our first podcast birthday giveaway!! Simply leave a review in Apple Podcasts to be in the running to win an annual scholarship to my online coaching gr...
Jul 23, 2020•30 min•Season 1Ep. 73
Do you struggle to know what financial goals to set for yourself? Or if you do set them, find that you just never meet them? Today, I’m joined by Fairien Azeem - a Financial Educator, Wealth and Business Coach. She helps women learn how to overcome their money fears, release their money blocks and build businesses and lives they love. Having operated a multi award winning mortgage broking and financial advice business for the past 2 decades Fairien has helped thousands of people achieve their fi...
Jul 21, 2020•28 min•Season 1Ep. 72
It’s our first podcast birthday which means it’s time for a listener giveaway!! And I want to say a huge thank you for listening, supporting, telling your friends, sharing, rating and reviewing. So I’m giving away: A 12 month membership to The Modern Marketing Collective valued at AU$2k, which is my online program and global community where you’ll learn how to turn social media into your business superpower, create content that connects with your ideal customers, sell more of your amazing creati...
Jul 16, 2020•7 min•Season 1Ep. 71
I’ve been having lots of discussions with my community recently about investing in accounting software, and whether it’s an expense they can afford. This often comes after they share the all too familiar stories about staying up to the early hours to sort out their books and not really knowing how profitable their business actually is. After regularly spruiking the tool that I’ve used from day one in business, I knew I wanted to ask someone from the company to come onto the podcast and do the ta...
Jul 14, 2020•42 min•Season 1Ep. 70
Today I’m sharing the five mindset shifts that have really guided me on my business journey and played a huge role in getting me to where I am now. Because as you may have learnt by now, learning business and marketing strategies is just one part of the puzzle. If you don’t work on your mindset, you will find it hard to grow, struggle to feel satisfied and continually wonder why things just aren’t working out for you. Did you love this episode? Take a screenshot and tag me on Instagram @emilyosm...
Jul 09, 2020•21 min•Season 1Ep. 69
Lisa Messenger is the vibrant, game-changing founder and CEO of Collective Hub, an international speaker, best-selling author, and an authority on disruption. She launched Collective Hub as a print magazine in 2013, with no experience in an industry that people said was either dead or dying. Within 18 months that print mag was in 37 countries. Five years and 54 issues into the print magazine Lisa made the courageous move to “break” the very thing that she started, enabling her to iterate and piv...
Jul 07, 2020•56 min•Season 1Ep. 68
We are six months into one of the most unpredictable years, with new challenges, but also new opportunities. Let’s take stock, pause, reset and check in on how we are tracking, our purpose and vision, and set ourselves up for an incredible second half of the year. Listening to this episode? Take a screenshot and tag me on Instagram @emilyosmond. I’d love to see!
Jul 02, 2020•9 min•Season 1Ep. 67
Denise Duffield-Thomas describes herself as a lazy introvert and an unbusy mother of 3. She is also a millionaire. You may have heard of Denise before. She is a money mentor for the new wave of online entrepreneurs who want to make money and change the world. She specifically helps women charge premium prices, release the fear of money and create First Class lives. Earlier this year, I joined Denise and six other women at Denise’s business retreat on her rose farm in NSW, because I believe that ...
Jun 30, 2020•31 min•Season 1Ep. 66
What if you had a clear SIMPLE strategy to follow so you no longer felt lost or overwhelmed about your marketing? Knew how ensure your CONTENT really CONNECTS with your ideal customers? AND were finally CONVERTING your marketing efforts into sales? We cover how in this episode, using Instagram! REMINDER : The current (bargain!) investment to enrol in the Collective is going up on 1st July. Enrol in The Modern Marketing Collective before the price rise instagram.com/emilyosmond...
Jun 25, 2020•18 min•Season 1Ep. 65
You may not recognise the name of our guest today, but chances are you have heard of #buyfromthebush. It is arguably one of the most successful marketing campaigns here in Australia in recent times. And in today’s episode, I want you to get to know the smart, humble, hard working and very inspiring woman behind this campaign. Grace Brennan lives on a sheep and cropping farm in Warren, NSW with her husband Jack and their four children. In October 2019 Grace founded the #buyfromthebush social medi...
Jun 23, 2020•34 min•Season 1Ep. 64
One of the questions I’m asked the most about Instagram is “where do I start”? And I get it. It can feel intimidating, overwhelming and just plain confusing when you’re starting out on a new social media platform. And even more so when you’re working out how to use it effectively for your business. Today, I’m sharing how I would grow my Instagram if I were starting from scratch - including what I’d focus on and forget - some of these might surprise you! Before I get into the episode, have you he...
Jun 17, 2020•15 min•Season 1Ep. 63
Has the idea of selling your business ever crossed your mind - but you aren’t sure how to go about it or where to start? Or perhaps you’ve long been thinking about putting your business up for sale - and would love to hear from someone with first hand experience. In today’s episode, I’m joined by the incredible personal branding photographer, Prue Aja. Prue has photographed some of Australia’s most famous and most loved people. Chances are you have seen some of Prue’s work. But what you might no...
Jun 16, 2020•36 min•Season 1Ep. 62
Something that can trip a lot of people up and hold them back from getting started with creating and launching their online course or membership is how to price it. In today’s episode, let’s explore how to come up with a price for your program - and why I say at the end of the day you just need to pick a number and go for it! This episode is brought to you by Scalable - my online program where I teach you how to start and scale your online program, for revenue every month without relying on laun...
Jun 11, 2020•17 min•Season 1Ep. 60
If you’re thinking about creating an online program, one of the key decisions to make is what format you’ll choose. The two most common options are a course or an online membership. Let’s explore what the key differences are between the two and which once could be the best fit for you. This episode is brought to you by Scalable - my online program where I teach you how to start and scale your online program, for revenue every month without relying on launching. I teach everything I’ve learnt in ...
Jun 11, 2020•14 min•Season 1Ep. 60
I am recording this episode in light of George Floyd's murder and the ensuing much-needed and long overdue rise of conversations about racism. I acknowledge my failure and I recognise that in my lack of action to be anti-racist, and my ignorance, I've been complicit. I am sorry. I believe that if we want to build our platforms, and in doing so be leaders, we don’t get to choose to sit out when it doesn’t suit us. We can’t have it both ways. And by staying silent, whether it's because we are worr...
Jun 05, 2020•5 min•Season 1Ep. 59
If you’re wanting to build a community, show up more online, and go bigger in your own unique way, but something’s holding you back, this is the episode for you! My guest is Erika Cramer, The Queen of Confidence - an international confidence coach and the host of The Confidence Chronicles podcast. The Cardi B of the personal development world, Erika is a full-flavoured, spicy inspirational speaker, with a large dose of heart and humour. After surviving many traumatic experiences, from childhood ...
Jun 02, 2020•49 min•Season 1Ep. 58
It’s been almost two years since I took my business online and created my membership, The Modern Marketing Collective. And boy, have I learnt a LOT! But my biggest regret? That I didn’t take the plunge and do it sooner. In today’s episode we’ll explore the undeniable benefits - including some unexpected ones - of creating an online program from your knowledge and skills, and why doing this could just be your best decision yet! This episode is brought to you by my NEW free training I’m hosting on...
May 28, 2020•25 min•Season 1Ep. 57
If you are either looking to create an online program or you have an online program that you now want to grow, my upcoming live workshop is perfect for you. You’ll learn the exact process I’ve used to create, launch and scale my online program to become a multiple six figure revenue stream in my business - starting with a tiny email list and without constantly launching. Go to emilyosmond.com/scale to choose a time and join me for the free online workshop. Today’s guest is one of the “OG’s” in h...
May 26, 2020•43 min•Season 1Ep. 56
As business owners, we’re always trying to work out how to grow faster and how to have bigger results. But in doing so, we can find ourselves going around in circles, trying different strategies - often never properly, before moving on to the next. So what is the answer to supercharging your results? Today, I’m sharing the experiment that doubled my sales in just one month! Register for my class to learn the Six Steps to Start & Scale your Online Program - without a big audience or relying o...
May 21, 2020•14 min•Season 1Ep. 55
Just recently, my fiancé Koden joined me to be interviewed on a podcast called The Love Club, which is hosted by Kate Robinson. As a student inside both of my programs, Kate learnt how to book out her wedding photography services through The Modern Marketing Collective and now as a student inside my high level program Scalable, Kate is scaling her business with her online program, The Love Club, which is the go-to place for couples to supercharge their relationship and become incredible partners...
May 19, 2020•32 min•Season 1Ep. 54
Competing on price is a battle to the bottom. None of us want to be there! But what if you keep hearing from your audience that they want a reasonable price when it comes to your services or products? And what if your key selling point right now is that you’re ‘affordable’? Yet, you’re still not making many sales or booking work? We need to turn this belief of affordability being a selling point around - fast! Tune in to learn how. Join the free online Instagram class at emilyosmond.com/free Let...
May 14, 2020•9 min•Season 1Ep. 53
