Email marketing is "dead". I don’t want to come across as “spammy”. No one reads their emails anymore... The negativity can be pretty big when it comes to email marketing. Maybe it’s because email doesn’t seem as fun or as easy as posting on social media, or because we don’t have that instant feedback from our audience, or because there is a sense of extra technology involved. But so many small business owners are nowhere near using email marketing as much as they could be to grow their business...
Dec 02, 2019•20 min•Season 1Ep. 22
Meet Tina Tower: a woman who started her first business at age 20, grew it to a national franchise business, went on to sell it - after realising it actually wasn’t the business of her dreams. Tina is now is a business coach and she helps other women to package their expertise into online courses, speaking, content, podcasting and credibility. Now, with a small but mighty team, and more profitable business, Tina is an example of why bigger isn’t necessarily better (or happier!) and why "revenue ...
Nov 25, 2019•42 min•Season 1Ep. 21
Before we dive into this episode, I’m so excited to tell you that I just reopened doors for enrolment to my private coaching group The Modern Marketing Collective . Are you a sole trader or small business owner who's ready to book more clients WITHOUT sharing more content or needing more followers, but you know you don't really have a solid strategy in place when it comes to Instagram for business growth? Then go to to emilyosmond.com/collective to enrol! In this episode, I’m going to walk you t...
Nov 18, 2019•16 min•Season 1Ep. 20
Have you ever wondered what launching an online store involves? Been curious about what the first year in business can look like as an e-commerce entrepreneur? Or perhaps wanted to know what strategies work best when it comes to building an audience and making more sales? Well today’s guest will help answer those questions. As one of my students inside The Modern Marketing Collective, Tanya Harrison launched Raja Homewares, a beautiful online store that offers rattan furniture pieces for nurseri...
Nov 11, 2019•34 min•Season 1Ep. 19
This episode is a little different to normal. I ran my first ever business retreat a couple of weeks ago now, and I recorded this episode with many thoughts and feelings very fresh in my mind. It’s more pondering in style than an episode that’s very structured. This is because I wanted to take the opportunity to speak out my thoughts, reflections and learnings and share these with you. So listen in to hear about where the idea came from, what I was most nervous about going into the event, how an...
Nov 05, 2019•17 min•Season 1Ep. 19
As hard as it might feel sometimes, in business we have to learn how to not only be comfortable with pricing, selling and money, but also in control of it. Depending on your personality type, you might dig your head in the sand and rely on other people to manage the finance side of things for you. You might keep your finances at arm’s length just hoping they are going ok, but feeling disempowered and like they are just something you don’t “get”. Or you might hold onto your money so tightly, scar...
Oct 29, 2019•45 min•Season 1Ep. 17
It has really never been easier for us to share our message. In the good old days, we relied on advertising and working with publicists to actually get our messages out there and while they are still fantastic ways of reaching our ideal customers, we have the power to share our own messages directly and have conversations with our audience for free through social media. How lucky are we?! But despite this, it's actually not any easier to stand out and have cut through in the market and in some w...
Oct 21, 2019•23 min•Season 1Ep. 16
Just how does one hit their annual revenue goal just a few months into the year? What does it take to achieve this ourselves? And what can we learn from those who’ve gone before us? Well today, I’m bringing a very special guest onto the show to answer that question. Kate Robinson , who you’ll find on Instagram @katerobinsonphoto is one of my students inside my online program The Modern Marketing Collective, where I teach women how to book more of their ideal clients through Instagram. (Go to emi...
Oct 14, 2019•33 min•Season 1Ep. 15
I've been having some discussions with the few ladies in my private community about some easy, no stress, ways to bring more money right away in their business. Sometimes, the opportunities are they but we overcomplicate things, thinking that we need to create a totally new offer or product. Well that’s not the case! With some smart and simple messaging and marketing, you can give your venue a boost, like, right now! In this episode we discuss: Adding a higher price option Creating a sense of ur...
Oct 07, 2019•10 min•Season 1Ep. 14
First up, register for my FREE Instagram Stories Challenge HERE to bring the FUN back to Instagram Stories and learn how to maximise them for your business! This year I’ve had the pleasure of getting to know the ladies behind BuildHer Collective - Kribashini Hannon who has a Masters of Project Management - and Rebeka Morgan - who studies Construction Management followed by a Masters in Entrepreneurship - plus their great team. Their business, BuildHer Collective helps women take control of their...
Sep 30, 2019•48 min•Season 1Ep. 13
First up, register for my FREE Instagram Stories Challenge HERE to bring the FUN back to Instagram Stories and learn how to maximise them for your business! Sometimes we can overcomplicate marketing. We can become overly focussed on the things that don’t move the needle forward, trying to figure out hacks and tactics, rather than work on simple strategies, because they seem just that: too simple to possibly work We can get stuck on what are really the little things like hearing we should use 11 ...
Sep 23, 2019•16 min•Season 1Ep. 12
It’s our first podcast giveaway! To say a HUGE thank you for all of your support since I launched The Emily Osmond Show two months ago in July 2019, I’ve teamed up with Kate Hodolic who runs Afternoon Pick Me Up - which if you haven’t heard of before is an online gifting destination with the most stunning gift boxes centered around health, wellness and design. Kate and I have curated a special one of a kind "Entrepreneur Pick Me Up" box that we’re giving away to one person who has left a written...
Sep 16, 2019•51 min•Season 1Ep. 11
I'm not someone who tends to dwell on the past but when I am asked what I would do differently if I had my time again starting my business, it doesn’t take me long to respond! As my business developed in its first few years, I was offering a range of services (basically whatever I was asked for!). Branding, website design, copywriting, brand strategy, event marketing, social media strategy, social media management… But as the months passed, I had a feeling in my gut and underlying anxiety as wel...
Sep 09, 2019•15 min•Season 1Ep. 10
When I launched this podcast, there were a few women who I knew I really, really wanted to bring onto this show. Alisha Rose Kruger was one of them. Alisha opened my eyes to the way our bodies and hormones as women are really working - even when we aren’t aware of it. And she’s taught me how we can use this knowledge to thrive in life and business. So listen in as we discuss what our inner seasons are exactly (if you haven’t heard of these before - prepare for your mind to be blown just like min...
Sep 02, 2019•53 min•Season 1Ep. 9
Don’t you think we can forget that the captions WE engage with should be the type of captions we write ourselves?!! We think “oh I don’t want to bore people” or that a clever little phrase is the way to go because that’s what we see some other brands do. Or because the Kardashians just post an emoji that doing that must be best practice for us too. No no no! Instead of stating and telling, discuss, ask, invite, ENGAGE. As business owners, our captions are there to create a deeper sense of connec...
Aug 26, 2019•12 min•Season 1Ep. 8
In today’s episode I’m speaking with the AMAZING Melbourne family and newborn photographer Jess Worrall. When I went to launch this podcast, I asked the members of my private coaching group, The Modern Marketing Collective, who they would love to hear on the show. And I won’t lie - I was a little surprised! I expected them to mention some of the “big names” that we’ve all probably heard of. But instead, they said they really would love to hear from others just like them who are in the trenches b...
Aug 19, 2019•36 min•Season 1Ep. 7
It’s time to talk Instagram profiles and in today’s episode I’m here with you to help you audit your own! When someone searches for you on Instagram - or stumbles across you - they are going to quickly make up their mind whether or not they want to follow you. And one big factor that will help them make up their mind is what they see sitting in your Instagram bio. Your bio is a key part to get right if you want to attract your ideal audience and clients. It should quickly and clearly communicate...
Aug 12, 2019•12 min•Season 1Ep. 6
I’m joined by biz coach and brand consultant Suz Chadwick who is a total cheerleader of women in business, the leader of her own community inside the Brand Builders Academy and the host of the Brand Builders Lab Podcast. Hear how Suz got her start, what she put her mortgage on the line for in the early days of her business, how to move past the fear of what other people think, and figuring out which advice to actually listen to, the question to ask yourself when things don’t work out, the realit...
Aug 05, 2019•48 min•Season 1Ep. 5
It’s time to talk VIDEO! It’s like the public speaking thing. 99% of us DREAD IT before we do it. And still dread it the next time and the next… Until we KEEP ON DOING IT and we realise… hmm I actually don’t mind this so much now... You know what, I DO feel more comfortable and a bit more natural… And I hate to admit this but I actually don’t mind this anymore… I kind of even ENJOY IT. Let’s talk about how to get you to that place! Also - I’m running a business retreat THIS OCTOBER in Trentham i...
Jul 29, 2019•12 min•Season 1Ep. 4
SALES, HEY! That word can give us the hives just thinking about it We’re worried about coming across too strong or scared of being rejected - but this is a must-have conversation We spend so much of our time and energy as business owners on our marketing - and rightly so. Building our audience, sharing great content, and getting our name out there. But what happens when even while our audience is growing, the sales just aren’t happening? In today’s conversation, I’m joined by sales expert Ashlei...
Jul 22, 2019•28 min•Season 1Ep. 3
Today I’m coming at you with 10 WAYS you can get MORE engagement on your content!! Because the more engagement you get? The higher in the newsfeed your post will be pushed by Instagram, and the more people will see it, leading to - you guessed it - even more engagement!! So how can you get MORE engagement on the next post you share? Allow me to let you in on 10 great ways! Leave a review and tell me your Instagram handle and your biggest takeaway from this episode and I’ll give you a shout out f...
Jul 17, 2019•11 min•Season 1Ep. 2
Welcome to the Emily Osmond show - your place to learn how to market yourself online, find your tribe, and grow a business doing the work you love, on your terms. As a blogger, presenter and marketing mentor, I understand the ups and downs that come with putting ourselves out there and running our own show. This podcast is here to take you behind the scenes and share the strategies to help you succeed. So, as the very first episode, I wanted to first of all say WELCOME to you and introduce mysel...
Jun 27, 2019•7 min•Season 1Ep. 1
