Meet Melbourne-based Carla Di Fiore, the owner of the online statement earring boutique, Divine Treasure. Carla started her business less than a year ago, after recognising her own challenge of sourcing earrings when dressing up for events. At the start of this year, Carla joined The Modern Marketing Collective, and has since been putting our strategies into practice, with her latest monthly results seeing a 256% month on month increase in sales, with sales from Instagram alone going up by 776%....
May 11, 2020•31 min•Season 1Ep. 52
Today’s topic isn’t exactly the most popular thing to talk about, because none of us want to fail. And it’s something that we can try to avoid at all costs. So what’s the alternative? And what have I learnt from many failures over the years? Tune in to find out. Take the Instagram Personality Quiz at emilyosmond.com/free Let’s connect on Instagram @emilyosmond ....
May 07, 2020•11 min•Season 1Ep. 51
At what point should you start your social media when you're launching a new business? Should you start posting before you officially launch? And if so what on earth should you be sharing? Something that trips many small business owners up is how their social media relates to the launch of their business. I often get asked if they should start posting to their platforms before their products or services are ready to start selling. And many tell me they aren’t ready to start their social media ye...
May 05, 2020•12 min•Season 1Ep. 50
You might be wondering: is there any point marketing right now? And you could be telling yourself: “no one is going to be buying”. Or even - “I feel bad marketing when I know people are struggling”. I hear you. When Covid-19 started impacting life here in Australia, with restrictions put in place and businesses closing their doors, I too was wary and worried that sales in mine and my friends’ business might stop. Yet if I looked at my own behaviour, I, albeit more cautiously, was still spending ...
Apr 30, 2020•5 min•Season 1Ep. 49
Joining me on the podcast today is Angela Henderson: a business coach for women , keynote speaker and podcaster who helps business owners from around the world have consistent 5-figure months and multiple 6-figure years... without burning out in the process. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistent sales, steady g...
Apr 27, 2020•37 min•Season 1Ep. 48
One of the questions I get asked the most when speaking at events and inside my own paid coaching communities is what the balance should be between personal and business content on social media.This is almost always followed up with “I’m a private person so I don’t want to share things about my personal life”. In this episode, I answer that question. Free Online Instagram Strategy Class If you want to turn your social media efforts into an effective strategy that actually grows your business, yo...
Apr 23, 2020•6 min•Season 1Ep. 47
There’s no denying the power of social media as a small business owner. We all know it’s extremely powerful to build your brand, connect with existing and potential customers, and generate sales. If we look at Instagram in particular, after first discovering a brand 79% of people searched for more information, 65% of people visited that brand's website or app and 46% purchased from that brand online or offline. However, studies also link Instagram to anxiety and depression and even if it has bee...
Apr 20, 2020•14 min•Season 1Ep. 46
Tune in to this discussion with Melanie Miller of The Profit Lovers as she explains what Australian government support packages are available for small business owners and sole traders during the Covid-19 pandemic. Please note: This episode was recorded on 14th April 2020. The contents do not constitute legal or financial advice, are not intended to be a substitute for legal or financial advice and should not be relied upon as such. You should seek legal, financial or other professional advice i...
Apr 16, 2020•43 min•Season 1Ep. 45
Today’s guest carved out her career by always being “on” and working relentless hours. But when a serious health condition forced her to slow down, what happened next? And what did this mean for how she went on to design her life and business? Angela Ceberano is the founder of public relations agency Flourish PR, with a team of more than 10 and clients across Australia in the entertainment, lifestyle, property and tech spaces. But after Ange was diagnosed with life threatening pneumonia in 2017,...
Apr 14, 2020•42 min•Season 1Ep. 44
Right now, you might be wondering how you can adapt your business to thrive during the current Covid-19 pandemic. You may be mapping out ideas and making plans. But I want to show you how to start making sales sooner by validating your idea, and why selling before you create is the answer to success. In my online marketing coaching group The Modern Marketing Collective, many of our members are pivoting and creating new approaches to their business. Some are going from in person service offerings...
Apr 14, 2020•11 min•Season 1Ep. 43
Join me as I share the learnings, challenges and wins I’ve had during March 2020. I discuss how Covid-19 has impacted my business, what I’m focussing on, and the mindset shift that’s helping me right now. Click the link in my Instagram bio @emilyosmond to register for the free online Instagram Workshop where you'll learn how to power your holistic online marketing strategy using the power of Instagram.
Apr 07, 2020•9 min•Season 1Ep. 42
It’s true that other people’s success can sometimes bring out some not so positive feelings in us. I’ve certainly got stuck for far too long in anxiety and low self confidence after comparing myself to others. And even with the support of friends who remind us we shouldn’t compare ourselves to others, and that we are doing great, it can be hard to snap out of these feelings. BUT what if other people’s results didn’t impact how we feel about ourselves? And what if they actually helped us to achie...
Apr 02, 2020•12 min•Season 1Ep. 41
Welcome back to the show. I hope you’re holding up ok. If you haven’t, I encourage you to go back and listen to Episode 38: Navigating Covid-19 as small business owners for some strategies and approaches that we can use to navigate this time. I’m also sharing some tips and resources on my Instagram feed and Stories so come over and follow me @emilyosmond and don’t hesitate to reach out via message if you’d like me cover any questions you have. Today I’m bringing you a conversation that was recor...
Mar 30, 2020•50 min•Season 1Ep. 40
It’s time to quit waiting for permission. I know I’m guilty of looking around to check what others are doing before acting myself. Of holding back and waiting for others to go first to give me permission. Which can mean I sit on decisions spending so long trying to figure out what the right approach is based on others’ actions and opinions. And get stuck there swinging back and forth between options. But that’s not leadership. And not trusting myself. That’s not giving myself credit for my own u...
Mar 25, 2020•4 min•Season 1Ep. 39
I recently saw someone write in a Facebook Group, “no one is going to be buying right now so I'm going to stop everything”. What that signals to me is her own mindset and her own belief rather than necessarily the reality. The fact that she is just going to stop all of her marketing, stop selling and close down her business because she believes that no one is going to buy from her right now. It is actually up to your customers whether they buy from you right now or not. Don’t make that decision ...
Mar 23, 2020•14 min•Season 1Ep. 38
Join me as I share the learnings, challenges and results I’ve had during February 2020. I discuss how much I spent - and why - to attend a business retreat, what mindset challenges I’m working on, what my business has brought in this year so far and from what, plus where I’m investing my money. Go to emilyosmond.com/free to join my free Instagram training. And connect with me on Instagram @emilyosmond . Support the show: Write me a review & I’ll give you a shoutout in a future episode Subscr...
Mar 16, 2020•16 min•Season 1Ep. 37
I’m really excited for you to hear from today’s guest. Naomi Irvin is the owner-operator of In Your Element – a group fitness, personal training and wellness coaching business based in Ballarat, Victoria. Naomi is one of the founding members of my online marketing program, The Modern Marketing Collective, plus she attended my first business retreat, held in 2019. In the last financial year, Naomi experienced a 35% increase in her PT income, implemented strategies to improve the ease and profitab...
Mar 09, 2020•25 min•Season 1Ep. 36
There is a lot of confusion and mistruths about marketing out there! In fact, I was speaking at an event about Instagram just recently and one of the attendees put up her hand. She said that she feels overwhelmed by trying to keep on top of Instagram. So I asked her: “how often do you think you should be posting?" Her response? She said that just a few months ago at another Instagram training that was told she “must post on Instagram 3-5 times a DAY if she wants to succeed”. No wonder she was ov...
Mar 05, 2020•14 min•Season 1Ep. 35
Whether it’s landing a magazine cover or planning a major media launch, today’s guest has done it all and she is here to help you achieve Public Relations success for your business. Alicia Penhorwood is the Founder and Marketing Strategy Coach at Harper Collective, where she helps brands to get their message out into the world so that they can connect with their dream customers and grow a business that truly fulfills them. So listen in to find out the biggest mistakes that people make when it co...
Feb 24, 2020•36 min•Season 1Ep. 34
In this first month in review episode, I share the biggest lessons, challenges and experiences I’ve had during January 2020. But what I cover is relevant no matter when you listen because the insights are timeless and as entrepreneurs we never stop learning more about ourselves and growing. So join me in this conversation. I also have a free Instagram class where I teach the 5 Step Instagram Sales System to help you grow your business using Instagram, without sharing endless content or needing t...
Feb 18, 2020•18 min•Season 1Ep. 33
If you don’t yet know the powerhouse I am interviewing today, allow me to acquaint you! This is a woman who started a blog as a hobby in 2011 and now runs one of Australia’s leading interiors platforms, receiving 100,000 unique readers on her site each month. This blog has been her full time business for eight years now, and has been featured in A Current Affair, Sky News, Real Living, Belle and more. She’s down to earth, a fellow Brit (I wish I had my accent still!), a mum to two young sons and...
Feb 11, 2020•29 min•Season 1Ep. 32
Above anything else, time is often the number one challenge we face as business owners. Which is kind of ironic, because for so many of us, the very reason we started our business was to have more flexibility with our time, to be in control of our time, and ultimately have MORE time for the things we love. But in reality? We’re feeling stuck and pretty overwhelmed in trying to grow our business, and there just doesn’t seem enough time to get everything we want to do done. We can’t figure out wha...
Feb 03, 2020•18 min•Season 1Ep. 31
Welcome to the third and final special episode in this membership series! Over the past two weeks, we’ve looked at whether an online membership could be the next best step for you, and how to choose the perfect topic for your own membership. Today, we’re exploring the 3 essential steps to launching a successful and profitable membership. Just a reminder that this series is brought to you by my brand new program called Scalable, which starts on February 3rd, where I’ll teach you step by step how ...
Jan 27, 2020•23 min•Season 1Ep. 30
In last week’s episode, we explored why creating a profitable online membership is the most powerful way to scale your time, impact and income and create predictable, recurring profit each month. And I loved hearing your ideas for your own membership - from public relations, to French language, dog grooming, Pilates teachers and more. And today, we’re going to nail your membership topic. We’ll discover: The key elements that make up a great membership topic Examples of some very niche membership...
Jan 20, 2020•14 min•Season 1Ep. 29
Did you know that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to the Harvard Business Review? And it makes sense: you don’t have to spend time and resources to constantly attract new clients: instead you get to focus on keeping your existing clients happy. So what would it look like if 97% of your clients paid you again next month? This is the business I have created with my online membership. About 18 months ago, I was only...
Jan 13, 2020•24 min•Season 1Ep. 28
Let’s start with some honesty here. How many things do you do at the EXPENSE of your health? What do you prioritise AHEAD of your health? How often do you find yourself saying, "I just need to get this done"... "this project finished"... "this quote out"... and THEN I’ll focus on my health, on getting fit, or eating well? What if instead, we understood more about how our bodies work? And what if our bodies could actually HELP us be better, achieve more and thrive more in our day to day and in ou...
Jan 07, 2020•51 min•Season 1Ep. 27
Consider this episode the sequel to my previous solo episode: Episode 24 - My 2019 Year in Review. I’m a planning nerd. I LOVE planning. Holidays, parties, and of course businesses. So come with me as I take you through my plan for my 2020 and how I create it. I share what I do before I start planning, how I come up with my revenue goal - and how you can too, how I recommend creating your goals and what I’m focussed on growing this year, advice for your marketing channels, and the activity I do ...
Dec 31, 2019•27 min•Season 1Ep. 26
I’m the first to admit that I used to avoid the numbers side of business. I could feel quite anxious about it. I mean I was always the humanities girl and never the maths student. Which of course, I now know, was just an excuse (I wonder if you have a few of those too?!). I avoided looking too much at my numbers and hoped, somehow, it would all work out. Until I realised I needed to get serious about my business if I wanted to meet my goals, which meant taking my finances seriously too. In this ...
Dec 23, 2019•44 min•Season 1Ep. 25
Welcome to this episode, which is my 2019 Year in Review. I know that I love listening to this style content content from other people. So it was something that I wanted to record for you. But it's a little bit nerve wracking because it's pulling back the curtain into sharing what's going on in my business, what happened this year, what I learnt and what I want to do better at. I cover my first year of running an online program, how much I invested in Professional Development and my approach to ...
Dec 16, 2019•30 min•Season 1Ep. 24
Today I’m introducing you to someone I have loved getting to know over the past couple of years and who has so much to share for others who are starting their business: she is Bridget Murphy. I met Bridget a couple of years ago during a strategy session together, and since then, Bridget and I have been working together inside my online program, The Modern Marketing Collective, where I have absolutely loved seeing her build her confidence and direction with her marketing and really play a bigger ...
Dec 10, 2019•39 min•Season 1Ep. 23
