The Embargoed - Episode 53 - The PESO Model
May 09, 2023•35 min•Ep. 53
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Episode description
The PESO Model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, joins us on The Embargoed. In addition to a discussion about modern comms, mayhem and war stories ensue. Join us for the fun.
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