In this week’s episode we talk to leading IPO expert Ken Shuman to discuss what it takes for comms pros to make that public showing the best it can be. We also highlight his November 7 event where he promises to tell all: " Gearing Up to Go Public - A One-Day Conference to Demystify the IPO Process .” Finally, we grumble about RFPs - you’ll learn the true meaning of what the acronym stands for. Hint: the F is an expletive....
Oct 17, 2023•37 min•Ep. 58
"We all have a story of career evolution," says our guest Chris Gee . In this episode Chris shares his story of reinvention. And it all started the day he graduated when he discovered that his degree was already outdated. We all have had these disruptions and had to change course, learn new skills, and sell a new version of ourselves. Join us and dive into this episode to learn more....
Aug 28, 2023•36 min•Ep. 57
In this week’s episode, David Oro and Paul Wilke talk to Jimmy Boegle , publisher of the Coachella Valley Independent and the Reno News & Review about the independent newspaper business today and why some PR people (present company excluded!) bring out his inner curmudgeon. It's a lively, informative conversation we're glad you have you on board! Oh and about our headline: " Beware of Music PR People, Yoga Pants, Ozempic and Ticks ," Jimmy sets the tone here ....
Aug 17, 2023•32 min•Ep. 56
Talk to any client or any agency, and more often than not, a successful relationship comes down to one thing: chemistry. It's not easy to get. So how do you get the right mix? Enter Steven Shimek . Steven matches companies with best-fit agency partners in PR, brand integration, marketing, and more. This was an eye-opening interview for us. So whether you're a client or an agency, Steven has some insight for you. hSNGxI9EHuF5Jn7MPAFT...
Jun 27, 2023•40 min•Ep. 55
How do founders turn into great spokespeople for their companies? It's not easy, and it takes work and discipline. In this episode we speak with Lisa Poulson on how she helps innovators become great communicators. And we also discuss when being a meat puppet is a good thing. Finally, we bring back our favorite game Rep, Fire or Refer!
Jun 14, 2023•34 min•Ep. 54
The PESO Model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Gini Dietrich , the founder and author of Spin Sucks and creator of the PESO model, joins us on The Embargoed . In addition to a discussion about modern comms, mayhem and war stories ensue. Join us for the fun....
May 09, 2023•35 min•Ep. 53
She was a 35-year-old global head of communications who landed in the hospital from extreme stress and burnout. It was the push she needed to finally leave agency life and put my wellness first. In a remarkable, energetic, and insightful interview, we speak with Elizabeth Rosenberg about her journey. While your path may not be the same, you know you’ve been there at one point in your career. Have a listen.
Mar 28, 2023•36 min•Ep. 52
Let's face it: As far as starts to a decade go...the 2020s suck. At the macro level you have pandemics, lock downs, wars, inflation. Business aren't any better, witness Norfolk Southern, Southwest Airlines and a guy named Yeezy with Adidas. This week we talk to Big Sky Crisis Communications Founder Brian Baker about crisis comms. And we bring back our favorite game: Rep, Fire or Refer.
Mar 07, 2023•37 min•Ep. 51
As any human knows, earning goodwill and understanding with earthlings is a tough endeavor. SBS Founder John O'Brien joins us on the day his firm announces new communications services for extraterrestrials and UFOs. The conversation is out of this world. Bad puns and all.
Feb 21, 2023•27 min•Ep. 50
AWS re:Invent is happening this week in Las Vegas, and we have a fascinating piece of history courtesy of our guest eWeek’s James Maguire who shares an early video of an AWS rep from 2007/2008. Also, catch a quick clip of your co-host's car being broken into in Oakland. There’s a lesson here for you.
Nov 29, 2022•42 min•Ep. 49
The Twitter/Musk news just doesn’t stop. We’re all watching it, including SNL . In this week’s episode you can even smell it. It’s Musky: Elon, Twitter, the future of humanity!
Nov 15, 2022•29 min•Ep. 48
In this week’s episode we get Andy Abramson: Global Chief Marketing Officer for AEHRA , a Milan-based startup making ultra premium electric vehicles. So many stories in this episode. You're gonna wanna plug into this one - we talk sports, wine, design, cars and how to make sure that PR gets a seat at the table.
Sep 19, 2022•42 min•Ep. 47
In this episode we talk shop with Michael Young from Millwright Holdings and cover all things in the PR agency world - big agencies vs. small agencies, how smaller agencies can compete, and why big agencies always seem to hemorrhage talent.
Sep 08, 2022•36 min•Ep. 46
Someone was brave enough to be the first guest with Paul Wilke and David Oro at the helm of The Embargoed . And it was a good one. Michelle Garrett joins us as we discuss when to hire a freelancer or an agency. It need not be a tough decision. Also PESO. We talk PESOs! Put us on 1.5x speed and give it a listen....
Aug 22, 2022•33 min•Ep. 45
What makes a good spokesperson? I think we all know what makes a bad one. In this week's episode we go over the traits that make them good, and offer tips for staying away from being bad. Lots of clips and examples in here to show you the way to spokesperson nirvana.
Jul 19, 2022•34 min•Ep. 44
Making the most of survey data and pitching reporters on a short week are discussed. Also, based on our last episode , we heard from Kathy Ireland's people. Listen to how we respond. Remember, The Embargoed is now on YouTube .
Jul 05, 2022•30 min•Ep. 43
We’re back! And things have changed: we have a new co-host ( Paul Wilke ) and new distribution… The Embargoed is now on YouTube . This week we tell you why Kathy Ireland and Dennis Quaid aren’t good PR choices for clients.
Jun 14, 2022•31 min•Ep. 42
In this week's podcast we talk about work-life balance, or as we learned on this episode, "work-life integration." Join us as we speak to Niki Hall , CMO of Contentsquare, who penned this piece for Fast Company that addresses these very concerns. And we also discuss why you should watch Apple TV's show Severance ....
Mar 31, 2022•34 min•Ep. 41
Anyone talking to a journalist ought to invest in media training. On this week’s show we talk about new and authentic approaches to media training with Deirdre Breakenridge , a PR & marketing strategist, author, LinkedIn Learning instructor and media trainer.
Mar 04, 2022•42 min•Ep. 40
This week we talk bad news with public affairs and crisis comms expert Larry Kamer . I mean, sure it's bad for clients, but it's fun for us. Get tips, tricks, and best practices for working with people, companies and organizations who are in deep doo-doo. Also, learn why most apologies suck, and then take that lesson to your significant other...if you dare.
Feb 17, 2022•44 min•Ep. 39
Matt Pillar , chief editor of BioProcess Online, joins to talk about his journey from the dark side (PR) to the light side (journalism) and what he learned about both along the way. We pick his brain for ways to make the PR Pro/Journalist relationship better, and we punched stodgy PR firms and uptight journalists in the mouth along the way. Then, we capped it off with a song from Matt's talented daughter. Listen now - or else!
Feb 10, 2022•47 min•Ep. 38
Field Marketing. What is it and what is the role of a comms professional for field marketing pros? Join us as T-Mobile's Lisa Nilsson walks us through the answer and shares her war stories along the way. Also the Wordle of the day is - Nepotism.
Feb 03, 2022•36 min•Ep. 37
2021 didn't kill us, so we're back. Happy New Year! In our first episode of the year we discuss how we started our respective consulting businesses and offer tips, insight and suggestions for doing it yourself. Bring it on 2022.
Jan 14, 2022•46 min•Ep. 36
It's our year end wrap-up and last show of the year! Many, many thanks to all who have listened and continue to support us. In this episode (the shortest one yet), we take a look back at the year, our guests, the games, and the fun we had. Also, we fixed Kevin's microphone. Enjoy!
Dec 16, 2021•32 min•Ep. 35
This week we talked to marketing pro Lauren Volpi about the job market, our comfort zones and overused words in marketing copy and press releases. Rep, Fire, Refer: Work from Home, Hybrid, Back in the Office. Get back in here and have a listen.
Dec 09, 2021•1 hr 1 min•Ep. 34
Polly Traylor, co-author of the book Startupland: Madness, Brilliance and PR Misadventures, joins the show to discuss the state of corporate communications, the role of content and the 2021 PRWeek/Cision Global Comms Report.
Nov 12, 2021•1 hr 6 min•Ep. 33
You know him from his time as a host and executive producer of TheCube . Now he's the Principal of Menlo Creek Media and host of Turn the Lens where he coaches executives and strategizes on content strategy in an AI-driven asynchronous world. AI-driven asynchronous world? WTF! Join us as we have Jeff Frick explain himself. It's definitely a topic you ought to hear about. Have a listen....
Nov 04, 2021•1 hr•Ep. 32
One of us reveals a birthday in our strongest opening yet. Join us as we speak to the incredibly insightful and hilariously funny William Tincup about what many perceive to be the staid topic of HR. But remember, this is The Embargoed where we punch staid and stodgy stuff in the face. There's a lot more here than you think. Give it a gander.
Oct 28, 2021•1 hr 8 min•Ep. 31
Sports PR is the topic this week as we interview Scott Yoffe who had a 21-year career as a PR pro with the National Football League's San Diego Chargers. He launched Scott Yoffe Communications in October 2017, a full-service public relations and communications firm dedicated to helping local, regional, national and international clients secure elusive earned media. Join us as we talk comms strategies in the NFL and dissect the striking departure of Las Vegas Raiders Head Coach Jon Gruden....
Oct 14, 2021•50 min•Ep. 30
According to a recent survey, employees in comms or PR roles are 78% white. We explore this and other DEI themes with insight and a lot of fun with Carmella Glover , Director of Diversity, Equity and Inclusion at The Page Society & President of the Diversity Action Alliance. Also, it's a Facebook take down on Rep, Fire and Refer. Click that link!...
Oct 07, 2021•54 min•Ep. 29
