Will OpenAI's SearchGPT Ruin SEO?

E395: SearchGPT is OpenAI’s GPT-enhanced search engine. OpenAI is coming directly after Google’s main business.

Searchers no longer need to go into the results to get their answers.

So digital marketers are wondering - “Is SEO still a viable channel?”

The answer is yes and no.

Not for SEO as we know it - not for top-of-funnel.

For bottom-of-funnel, however - it is a blue ocean.

The old SEO is dead.

This is the future of SEO.

00:00 OpenAI's New SearchGPT
01:10 SEO in the Age of SearchGPT
02:29 The Future of Keywords
05:22 SearchGPT's Impact on Exploratory Traffic
07:27 SEO Volatility with Generative AI
09:12 Recommendations

#seo #searchengineoptimization #digitalmarketing #openai

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/