Why Skyrocketing Impressions Are Killing Your Clicks (The AI Overview Effect)

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing.

This is a real-life example of what happens when Google’s AI Overviews take hold.

Then - how to avoid this.

But not JUST how to avoid this… how to actually make AI Overviews, ChatGPT, Gemini, and other AIs recommend your brand - instead of disrupt it.

Don’t end up on the wrong side of history.

🔎 The LinkedIn Post - https://www.linkedin.com/feed/update/urn:li:activity:7323451839914348545/

⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/

▶️ How to Find Money-Making Keywords in the Travel Niche - https://www.youtube.com/watch?v=njpklk69HSQ

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Viral SEO Case Study
00:33 Analyzing the SEO Dilemma
01:44 Expert Insights and Explanations
03:14 Impact of AI on SEO
03:46 Targeting Transactional Keywords
04:46 Technical SEO Essentials
06:47 Actual Rankings for Transactional Keywords

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#aioverviews #searchengineoptimization  #marketingnews