What It Was Like to Be an Early Advertiser on Google
Episode description
E400: Val Katayev was a 19-year-old immigrant kid who quickly lost a month’s worth of pay in a single day trying to figure out Google Ads during its early days.
“I woke up to a $5,000 loss. Did I just lose a month's worth of income in my sleep? Yes, I did. I spent $6k on ads to generate $1k of revenue.”
He was the only employee… and he was living in a basement.
But he kept trying to figure it out. He believed there was something there.
And at 19 years old, he ended up building a Google Ads business that quickly made $30 million in profit.
This is his story.
Read it: https://x.com/ValKatayev/status/1820173964393742507
00:00 A Huge Loss and a Big Comeback
00:22 Val Katayev's Marketing Philosophy
01:09 Celebrating 400 Episodes
01:31 The Beginning of Val's Success
05:36 The Big Loss
06:15 Finding Success
08:38 The Google Era
11:14 New Opportunities
12:12 Reflections
#performancemarketing #digitalmarketing #googleads #entrepreneurship
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