What Apple’s AI Shift Means for SEO (And Why I’m Not Panicking)

E673: Alphabet stock bombs after Apple says it is reconsidering its $19 billion partnership with Google - using Google as their default engine.

Instead, Apple is considering going with a more AI-dominant search solution.

So, should we as SEOs, marketers, and business owners be worried?

I’m not, and here’s why.

⭐️ CNBC - Alphabet shares sink 7%: https://www.cnbc.com/2025/05/07/alphabet-shares-sink-on-report-apple-may-add-ai-search-to-its-browser.html

⭐️ Google’s Statement: https://blog.google/products/search/statement-press-reports-about-search-traffic/

⭐️ Search Engine Land - Google searches in Apple’s Safari fall for first time in 22 years: https://searchengineland.com/google-searches-apple-safari-fall-455161

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Breaking News: Google and Apple in AI Turmoil
00:34 Eddie Cue’s Testimony and Its Implications
00:45 Google's Response to AI Search Threat
01:42 The Rise of AI Search Engines
02:42 Impact on Marketers and SEO Strategies
04:36 Stability in Bottom-of-Funnel SEO
07:50 Concerns About AI Hallucinations
08:25 The Future of AI Literacy
09:10 Conclusion and Upcoming Episode Teaser

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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