The Copy Machine Study and the Power of Because: The Ellen Langer Experiment
Dec 14, 2023•6 min•Season 1Ep. 162
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Episode description
E162: The Ellen Langer Study - also known as The Copy Machine Study, demonstrates the power of the word, "Because."
In Ellen Langer's famous study, this word allowed people to get their way 93% of the time - even if the reason following "because" was nonsensical.
I take a closer look at this study and then discuss how the word, "because" can be used in our marketing and sales.
Articles in this podcast:
- https://www.thejoyofbusiness.co.uk/how/use-magic-word/
- https://jamesclear.com/copy-machine-study
#copywriting #growthhacking #indiehackers #humanbiases
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