The #1 Thing to Do With a New Site Is Not Building Backlinks

The Edward Show

May 03, 2025•8 min•Season 1Ep. 668

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Episode description

E668: The #1 thing to do with a new site isn’t building backlinks…

And if you don’t do this thing, it’s going to create huge headaches for you later on.

The top sites put a ton of thought into this, and even if you’re not a new site, it’s not too late.

Do this to win in SEO: INFORMATION ARCHITECTURE.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Purpose
00:41 Importance of Information Architecture
01:29 Practical Examples of Information Architecture
03:45 File Names and Image SEO
04:51 Keyword Usage and Programmatic SEO
06:43 Keep Calm and Organize

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#informationarchitecture #webdevelopment #seotips #searchengineoptimization

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