Made to Stick: Why Some Ideas Survive and Others Die

E576: These are the six principles of sticky ideas. Mark Twain noted, “A lie can get halfway around the world before the truth can even get its boots on.” Meanwhile, people with important ideas, struggle to make their ideas stick.

These six principles explain why one idea can spread like wildfire while others die on the starting line.

These are things every marketer should keep in mind when:
- Making ads
- Making content
- Doing SEO
- Doing social media marketing
- Crafting stories
- Making merch
- Doing branding
- Consulting on products

Sticky ideas are important for everything!

Get the book: https://www.amazon.com/Made-to-Stick-audiobook/dp/B000MGBNM6/

The article: https://sourcesofinsight.com/six-principles-of-sticky-ideas/

The 22 Immutable Laws of Marketing: https://www.amazon.com/22-Immutable-Laws-Marketing/dp/B00J4O6TO4/

Compact Keywords - Backlinks don’t matter - Get tons of purchase-intent traffic for your business with SEO - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/

00:00 Introduction to Sticky Ideas
00:32 Revisiting 'Made to Stick'
01:09 The Six Principles of Sticky Ideas
03:13 Principle 1: Simplicity
04:18 Principle 2: Unexpectedness
05:35 Principle 3: Concreteness
06:01 Principle 4: Credibility
06:25 Principle 5: Emotions
08:18 Principle 6: Stories
09:28 Recommendations
10:17 Final Thoughts and Farewell

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#copywriting #advertisingtips #marketingtips #socialmediamarketing