Is Blog SEO Necessary for Topical Authority?

E681: Is blog SEO - doing search engine optimization with a blog and top-of-funnel SEO’d articles - necessary for building topical authority?

Topical authority being how much authority your website and company have in your specific niche.

Is blog SEO necessary for this?

No - it’s not. And in fact, it’s a distraction.

I share how you should be building topical authority in the absence of search engine optimization with a blog.

🔥 Sources and information:

How to build topical authority:
- Put up one to two blog posts a month - not for SEO, just for potential customers and existing customers
- Put up lots of bottom-of-funnel SEO landing pages targeting different transactional keywords
- Do normal link building to your root domain that you should be doing anyway
- Enjoy developing other parts of your marketing funnel!

What your 1-2 monthly blog posts / articles should ACTUALLY be about:
- Case studies
- Thoughts on your industry
- Company announcements - milestones, new offerings/features
- Frequently asked questions
- Reusing newsletter content
- Write posts / articles for potential customers or existing customers
- Only target a keyword if there’s one that’s directly relevant to what you were going to already write

The root domain link building you should be doing, regardless of blog SEO:
- Help a Reporter Out
- Source of Sources
- Qwoted
- Featured.com
- Help a B2B Writer
- Podcasts - https://aipodcastmatcher.com/
- Directories

⭐️ My newsletter turned to marketing articles: https://edwardsturm.com/articles/

⭐️ Personal Injury Law SEO - Everyone in SEO Is Making This Mistake: https://www.youtube.com/watch?v=zCW2pnNXLKM

⭐️ How to Build Backlinks for a New Website (2025 Edition): https://www.youtube.com/watch?v=w4-qtK2VK0s

⭐️ Rand Fishkin on the podcast: https://www.youtube.com/watch?v=5JQvdLYvGZI

⭐️ Google testing follower counts in the search engine results pages: https://www.seroundtable.com/google-ads-with-follower-counts-39375.html

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Viewer Question
00:35 Why Blog SEO is Not Necessary
01:33 Effective Use of Blog Posts
03:53 Developing Topical Authority Aside From Articles
05:50 Link Building Strategies
07:02 Outside Marketing Efforts
08:39 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #digitalmarketing