How Reddit Faked Critical Mass

E422: The founding story of Reddit - The Front Page of the Internet.

And how Reddit created hordes of fake users at its beginning to make new users think they were part of a preexisting vibrant community.

The story of how Reddit started is a legendary one with tons of lessons for founders and marketers.

This is how Reddit got its first users and eventually got off the ground.

Read it on the First 1,000 Newsletter: https://read.first1000.co/p/-reddit

00:00 Reddit's Influence
00:42 The Request I Received
01:58 Founding Story of Reddit
04:59 Pressure to Launch
06:56 Struggle for Early Users
09:52 Faking Users To Establish Critical Mass
12:14 Building Trust
14:44 Reddit's Success and Legacy

#startups #ycombinator #digitalmarketing #growthhacking

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/