Google Writes Better Meta Descriptions Than You

E599: Google writes meta descriptions that have higher click-through rates than what you write. Tons of studies back this up.

So does this mean you should stop writing meta descriptions?

Deeper analysis reveals why Google’s meta descriptions are better and gives clear direction on what to do for your SEO - to beat your competitors and rank higher in the SERPS.

If you want to dominate Google and get tons of organic clicks from qualified visitors, this episode tells you what to do.

💚 Source: https://seosherpa.com/seo-experiments/

🤖 Data-nosnippet HTML attribute: https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag#data-nosnippet-attr

🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Meta Descriptions
01:22 Importance of Click-Through Rates
01:58 Google's Auto-Generated Descriptions vs. Custom Meta Descriptions
02:40 Experiment Details and Results
03:47 Takeaways and Advice
05:24 SEO Strategy: Targeting Keywords
08:45 Compact Keywords
10:24 Conclusion and Podcast Wrap-Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #gotomarketing #searchengineoptimization #webdevelopment