Go To Market Formulas From 37 Unicorns

E559: Go to market stories from 37 billion+ dollar companies.

This episode will answer two questions: 

1. How do people hear about your product?
2. Why do they buy it?

This is what’s known as a GTM Motion, or Go-To-Market Motion.

I share flowcharts for both high-intent customers and low-intent customers. I give examples of every possible scenario (as demonstrated by the 37 unicorns) in each flowchart.

If you need a how-to guide for marketing and sales, this one is for you.

Super actionable, direct, and fantastic stories.

Sources for the episode 💎👇

100 Unicorns: 12 different GTM Motions: https://read.first1000.co/p/100-unicorns-12-different-gtm-motions

Compact Keywords: https://compactkeywords.com/

00:00 Introduction and Gratitude
00:40 Understanding Go-to-Market Motions
01:04 High Intent Customers: Strategies and Examples
07:04 Low Intent Customers: Strategies and Examples
19:19 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#startups #ycombinator #gotomarket #digitalmarketing