E544: One of the most basic lessons in content marketing that constantly goes overlooked. And a lesson that, in far less time than it takes me to make a normal daily mobile video, got me something with 5+ million views and growing. Super powerful. Super easy. Frequently ignored. 00:00 Introduction 00:23 The Viral Facebook Reel 01:24 Creating the Viral Video 03:53 Repurposing Content for Multiple Platforms 05:46 The Lesson 06:50 Viral Video Showcase The Edward Show. Your daily digital marketing p...
Dec 30, 2024•8 min•Season 1Ep. 544
E543: Straightforward mistakes that everybody makes, including myself. This is a good framework for what to do on social media, Instagram, TikTok, 𝕏, and what not to do. And this comes from a real case study on the Instagrammarketing subreddit. 5 mistakes everyone makes. Source: https://www.reddit.com/r/InstagramMarketing/comments/1h8shym/mistakes_that_arent_letting_you_grown_on_social/ 00:00 Introduction to Social Media Growth 00:22 Case Study: Transforming an Ecommerce Jewelry Brand 00:38 Lac...
Dec 29, 2024•6 min•Season 1Ep. 543
E542: SEO article spinning, also known as content spinning, is using automated means to plagiarize content in order to steal keywords from competitors. It’s ultra black hat SEO. This explains how article spinning is performed. How article spinning has adapted in recent years. Alternatives to article spinning. And - how to protect against article spinning. Sources below ⬇️ Ahrefs on article / content spinning: https://ahrefs.com/seo/glossary/article-spinning The Insane Inefficiencies of AI Crawle...
Dec 28, 2024•16 min•Season 1Ep. 541
541: Most of my episodes are about how to do marketing for products that don’t go hyper-viral immediately. But what about products that do? I share three products that caught crazy fire right when they were launched, as well as how they were first launched. Then I share how you can launch a product that you think has viral potential. It’s a boolean outcome. It’s either going to pop off and go viral, or it’s not. So if you think you have a product with a positive boolean outcome on your hands, ho...
Dec 27, 2024•17 min•Season 1Ep. 541
E540: Most people are clueless about this misconception in SEO. Lots of digital marketers and even experienced SEOs think the best practice is to optimize for long duration on page. It’s not. It’s giving your searchers what they want as fast as you can. This is how adding TL;DR to pages boosted conversions by 33% From Reddit: https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ 00:00 Introduction 00:59 Implementing the TLDR Strategy 01:32 Why TLDR Works: Fa...
Dec 26, 2024•9 min•Season 1Ep. 540
E539: Powerful strategies to grow on Instagram and convert followers in a variety of niches. What’s covered: - How to make an Instagram profile and Instagram content that converts. - Creative content ideas. - Click-through rate on Meta Ads and how to get them to convert better. - How to get the “Can’t be shown to non-followers" label removed from an Instagram account status. - Good growth stats for a new account. - How to do social media if you’re making strange art. - How to grow an Instagram p...
Dec 25, 2024•25 min•Season 1Ep. 539
E538: This is why Ryan Reynolds turns out so many billion dollar brands, going deep into the marketing that he employs when he buys stakes in companies. He is the king of billion-dollar brands. Companies he co-owns or has sold are valued at $14 Billion+. If you study Ryan and his success, you’d notice he: • Is always on the lookout for opportunities. • Actively markets the businesses himself. • Becomes the face of the brand with his goofy personality. • Creates creative ads that are one-of-a-kin...
Dec 24, 2024•9 min•Season 1Ep. 538
537: All the scenarios where you would want to block AI crawlers from accessing your website or certain sections on your website. Then, exactly how to block these AI crawlers, specifying user agents, giving limitations, and more. Finally, the specific scenario where you absolutely do want AI crawlers to access your stuff. 00:00 Introduction 00:42 When to Block AI Crawlers 01:11 Managing Crawl Budget and Server Load 04:05 Risks of AI-Generated SEO Content 06:51 Protecting Paid and Private Content...
Dec 23, 2024•12 min•Season 1Ep. 537
E536: AI crawlers for generative AI companies like OpenAI or Anthropic or even Meta are REALLY inefficient. Crazy inefficiencies compared to Googlebot. And this means there’s actually a decent chance Generative AI can’t even access your pages and posts to learn off them. If the bots can’t access them, the generative AI can’t recommend your brand. So this is what’s wrong with these AI crawlers and then how you can fix this (and yes, there is a direct and actionable solution). Source: https://verc...
Dec 22, 2024•19 min•Season 1Ep. 536
E535: Help a Reporter Out (HARO) was a favored tool for digital marketing professionals. It was great for link-building. It was great for social proof and credibility building. It was great for public relations. It was great for so many things within digital marketing. It reigned as the supreme journalist <> expert tool for decades. Literally decades. And just a few weeks ago, after rebranding to Connectively, it shut down for good. No more Help a Reporter Out. No more Connectively. This e...
Dec 21, 2024•8 min•Season 1Ep. 535
E534: POV camera app is making $100,000 per month with a very simple social media marketing strategy. Faceless content. Some paid. Some influencers. Images, and very few videos. Crazy. But we’re only scratching the surface of what’s possible. They’re in a popular niche for SEO and can absolutely dominate the SEO game as well. This is a wild digital marketing breakdown. Source from Iamgdsa: https://x.com/iamgdsa/status/1869402132362994089 Google Doesn’t Want You to Know This Is Possible: https://...
Dec 20, 2024•14 min•Season 1Ep. 534
E533: The Google Site Reputation Abuse Policy was rolled out and repeatedly updated to stop parasite search engine optimization. Major publishers were violating Google rules in droves, doing affiliate Parasite SEO, and making hundreds of millions of dollars. This is everything that’s going on with Google’s Site Reputation Abuse Policy, what the takeaways are, how the policy can be avoided, and how the SEO game is changing. Links in the episode: The Google Site Reputation Abuse [Parasite SEO] Pol...
Dec 19, 2024•27 min•Season 1Ep. 533
E532: I now take up 3 out of 4 of the top spots for my keyword on Google! All with video SEO. And even crazier, I called my shot. On yesterday’s podcast I said I thought I could get the #1 spot in just a few hours of publishing my content. 8 hours later, that’s exactly what has happened. Here’s what I did and how you can do this, too. 00:00 Google Doesn’t Want You to Know This 00:48 My Case Study: Outranking Competition 01:23 Creating and Uploading Optimized Video 02:04 Results and Analysis 03:1...
Dec 18, 2024•10 min•Season 1Ep. 532
E531: Crazy discovery. You can outrank an original video on Google with your own edit of it. Here’s how this just happened to me and how I’ll be doing this in the future. You can literally find videos about interesting subject matter, tighten the script with your own edit, target the same keyword, and outrank the original video on YouTube and Google for that keyword. Again, this works for both YouTube and Google and oftentimes the videos rank the next day! 00:00 The Marketing Agency's Strategy 0...
Dec 17, 2024•11 min•Season 1Ep. 531
E530: In yesterday's newsletter, I shared a new strategy that has worked unbelievably well for getting TOP social proof… for free. I received a question back: “How do I use something like this to legitimize myself and have social proof when I'm not an expert on a topic yet?” Expertise has to start somewhere. This episode is a recap of yesterday’s newsletter ( https://edwardsturm.com/articles/featured-free-tier-is-mental/ ), then how to use this strategy if you’re not an expert yet and want to ma...
Dec 16, 2024•19 min•Season 1Ep. 530
E529: Advanced TikTok marketing. Posting multiple videos per day with over 60 accounts. Creators outsourced to low GDP per capita countries like the Philippines or Georgia. Strategy being used by dozens of AI companionship apps. On the high end, some of these apps are making hundreds of thousands of dollars per month. Some of the apps doing this: Dippy AI, Crushon AI, Talkie AI, Moemate AI, Juicy Chat AI, Alice AI, HeyReal AI, DokiChat AI, Sekay AI, TaleTape AI, and Onnichat AI Here’s what is ha...
Dec 15, 2024•12 min•Season 1Ep. 529
E528: This is how to do Instagram SEO. I’ve posted 775 days in a row, Reels and Images, over 2,500 posts. Here is how to optimize Instagram so your posts are discovered in Instagram’s native Search and more. And yes, hashtags really are not the way. Hashtags are not good for this. This covers where to put your keyword(s), how the Instagram algorithm prioritizes content, how to optimize your profile (bio, username, and profile picture), how to quickly make content, how to write a description for ...
Dec 14, 2024•14 min•Season 1Ep. 528
E527: YouTube’s new inspiration tab could be one of the craziest SEO and content hacks. YouTube is literally giving you topics to make videos, podcasts, articles, etc, but especially videos and podcasts. The topics it provides are based on its own proprietary search data. It provides a detailed outline for you to riff off of. It gives keywords to use in your descriptions and titles. It gives interest levels. It even gives a query box to get more content ideas. There’s so much to this new update ...
Dec 13, 2024•11 min•Season 1Ep. 527
E526: Usually, rapidly increasing your backlink velocity in a non-organic way can be dangerous. This video explains when it is not dangerous to do, with two short examples. Then, I give a recap of 6 other link building techniques and nuances. If you’re interested in SEO link building and in obtaining backlinks that increase your rankings, you’re going to love this. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ 00:00 Introduction to Link ...
Dec 12, 2024•13 min•Season 1Ep. 526
E525: The SERPs (search engine results pages) for the most competitive keywords fluctuate A LOT. This is especially the case for seasonal keywords. This is how you rank for hyper-competitive seasonal keywords in a thick ocean of competent competition. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ Further resources: Compact Keywords - https://compactkeywords.com/ High Leverage Keywords - https://www.youtube.com/watch?v=qdN2D_RLT0I My Exac...
Dec 11, 2024•9 min•Season 1Ep. 525
E524: The story of an SEO who enhanced a page with a simple linkable asset. This little trick got the client ranking from position 15 to position 1 in a very competitive niche. Linkable assets - one of the coolest link building tactics in search engine optimization. Create things that are useful, cool, or interesting that compel others to give you backlinks. I share this story as well as give other examples of powerful linkable assets. Story source: https://www.reddit.com/r/SEO/comments/12ihay2/...
Dec 10, 2024•9 min•Season 1Ep. 524
E523: What do you do when you’re a hyper-niche company in need of backlinks from relevant websites? First, you exhaust your hyper-niche sites. But that happens fast. So then - you get generic sites! This video explains how to structure niche link building articles on generic websites so that your website gets better rankings in the search results! Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ More link building: Ranking for High Volume K...
Dec 09, 2024•8 min•Season 1Ep. 523
E522: You have a super high-volume year-specific keyword only searched for a few months. “In 2025,” “in 2026,” “in 2027.” The keyword increases a year every year. What’s the most sure-fire way to rank for these keywords? Go after them one year early! Two successful stories on this episode of doing that. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ 00:00 An Exciting SEO Trick 00:27 Building Links for Future Events 01:30 Targeting Future ...
Dec 08, 2024•7 min•Season 1Ep. 522
E521: This guy went on a 4 month generic anchor text link-building campaign and was able to rank for a keyword in the 90th percentile of difficulty within the credit card niche. Here’s what you need to know about exact match anchor text vs partial match vs generic. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ Low Domain Authority Sites Increase Google Rankings: https://youtu.be/o64AfxcO_Pc 00:00 De-Optimized Link Building 00:30 Case Stu...
Dec 07, 2024•7 min•Season 1Ep. 521
E520: Should you steal content, marketing, and ideas? I just had a hook for a viral video stolen by the biggest AI TikToker. I’ve had lots of other stuff stolen too, which benefited the people who stole it to great wealth. In fact, lots of entrepreneurs steal. Mark Zuckerberg. MrBeast. And… I’m not innocent either. I share stories where I have stolen. Should you steal? I’ll let you decide after hearing this. 00:00 I Am Pissed 00:24 Viral Video Creation Process 01:10 The Theft 01:35 Should You St...
Dec 06, 2024•14 min•Season 1Ep. 520
E519: Reddit Parasite Search Engine Optimization is a five-dimensional game of chess and so few people are able to think the necessary steps ahead of Google. But if you do want to think ahead… If you do want to outsmart your opponent, this is what you have to do. This episode reveals your opponent’s assets, which you must be aware about. If you’re not thinking about these things, you will be beaten, and your brand will be blocked from Reddit and your websites removed from the Google Search Resul...
Dec 05, 2024•13 min•Season 1Ep. 519
E518: Alexander Mashinksy, the founder and ex-CEO of Celsius Network, pleads guilty to multi-billion dollar fraud scheme, and is sentenced to 30 years in prison. But before Celsius, he was already set for life. Celsius Network wasn’t a risk he had to take. How do I know this? I met him. On multiple occasions, I met him and executives at Celsius. These are my stories from those encounters and then how this relates to digital marketing (the subject of this daily podcast) and to business. This is w...
Dec 04, 2024•22 min•Season 1Ep. 518
E517: YouTube Playlist SEO appears to be a powerful way to rank for competitive top-of-funnel keywords that require more depth. The types of high-volume top-of-funnel keywords that require thousands of words to rank for. But these thousand-word articles are time and resource-intensive. An SEO-optimized YouTube playlist is way easier to make and way more engaging. But despite this, YouTube Playlist SEO is an aspect of search engine optimization that very few experts notice or talk about. Could th...
Dec 03, 2024•16 min•Season 1Ep. 517
E516: You have a list of keywords. The search engine results pages are similar for all keywords. But the keywords sound different from each other. When do you target keywords with one page and when do you target keywords with multiple pages? That’s what you’re getting on this action-packed episode of the show. 00:00 Introduction to Keyword Targeting 00:27 Example Keywords and SEO Strategy 01:03 Bottom of Funnel Keywords 01:24 When to Target Multiple Keywords 01:46 Search Intent and Page Titles 0...
Dec 02, 2024•7 min•Season 1Ep. 516
E515: Relating Daniel Kahneman's 8 questions to expose cognitive traps to digital marketing. Your brain is trying to trick you. These 8 questions will prevent you from making costly long-term mistakes. Question 1: Am I thinking fast or slow? Kahneman's not impressed by your lightning-fast decisions. Why? Because your brain has two systems: • Fast: Intuitive, emotional, unconscious • Slow: Analytical, logical, conscious Guess which one Kahneman trusts for big decisions? Think about it: You're off...
Dec 01, 2024•12 min•Season 1Ep. 515
