E393: The most straightforward way to get automatically Featured on Product Hunt without having to message support. Things covered: - Benefits of launching a technology product on Product Hunt. - The difference between the Featured page and the All (New) Page. - Can you Hunt your own product, which you are also a Maker of? - How to submit and fill out a launch (what is necessary and what is not) so that you are automatically Featured on the front page. - How many times can the same product be la...
Aug 01, 2024•10 min•Season 1Ep. 393
E392: Avi Schiffmann, 21 years old, just spent 72% of his funding buying the Friend.com domain name. Avi paid $1,887,843.00 to buy Friend.com. And he spent $200,000 on a video from Sandwich Video. This was a crazy gamble that is paying off - Avi and his video are going super viral. But there’s more to the story than this. I share Avi’s insane background - which he thoughtfully and consciously leveraged - and how Avi is secretly a master at branding. Crazy story. 00:00 Buying Friend.com For $1.8 ...
Jul 31, 2024•15 min•Season 1Ep. 392
E391: Instagram just launched AI avatars. You can train an AI off all your Instagram content and use it across comments, DMs, as a standalone website, as a bot people can talk with on Whatsapp and Messenger, and more. You can query your entire knowledge base on Instagram. You can train AI to recommend your brand. And - there’s no doubt this is going to be adopted everywhere: YouTube, Facebook, X, TikTok, LinkedIn - every UGC platform will have this to some degree. It also allows creators to furt...
Jul 30, 2024•11 min•Season 1Ep. 391
E390: How I ranked 2 on the videos tab of Google and 2 on YouTube for a lucrative keyword only 8 hours after publishing my video - which took literally 30 minutes to make. Video is maybe the craziest opportunity that has existed in marketing. Not only is it great for building a brand and top-of-mind awareness… it’s also great for targeting conversion-oriented (bottom of funnel) keywords. Here’s how I did it (and how you can do it, too). The YouTube Short I talk about on the podcast: https://yout...
Jul 29, 2024•16 min•Season 1Ep. 390
E389: How Morning Brew used repetition of the coffee cup emoji to get top-of-mind awareness in places like iMessage, Whatsapp, DMs, and more. How putting a product launch in the name of social profiles easily increases the efficacy of content marketing. “Bobby from Dupe.com.” How Bobby from Dupe hires an army of video creators on TikTok and IG Reels, dramatically upping brand repetition and conversion rates. A statistic about how devastating AI-generated text can be for a brand. And finally, wha...
Jul 28, 2024•14 min•Season 1Ep. 389
E388: Recent news - Reddit blocks all search engines other than Google from crawling it. This effectively means the only search engine that can recommend Reddit results is Google. This is only several months after Google’s $60,000,000/year deal with Reddit to access Reddit’s user generated content for training Google’s AI models. For a long time people have been manipulating Reddit to rank their brand for their desired keywords. This is called Parasite SEO, it goes against both Reddit’s and Goog...
Jul 27, 2024•11 min•Season 1Ep. 388
E387: This website has only 10/100 SEO Domain Authority. Yet, that’s enough for it to get 3,000 organic clicks a week from Google and hundreds of newsletter signups each month. It’s a niche site ranking for bottom-of-funnel keywords - and a nice story. If you want a digital marketing pick-me-up about how SEO doesn’t have to be hard, this episode is for you. The original findings come from https://detailed.com/q4/ . The niche site mentioned is https://mondaymysterymovie.com/ . And my SEO traffic ...
Jul 26, 2024•15 min•Season 1Ep. 387
E386: Something crazy is happening with LinkedIn. This LinkedIn video - https://lnkd.in/d-n8eGUx - only has 1 like but is up to 17,000 impressions and growing by 1,000 impressions every 20 minutes. There have been rumors that LinkedIn is turbocharging videos, and this looks to be the case. The video came out on a company page of mine that only has 80 followers... and these 80 followers were enough to jumpstart the video to a point where it's now growing by 3,000 impressions per hour. Also, from ...
Jul 25, 2024•12 min•Season 1Ep. 386
E385: The reality of working at the big Madison Avenue marketing agencies. I worked at one of them, doing SEO for some of the biggest companies in the world. This is what I learned. If you have any doubts about your own marketing being good enough or about you being able to take on big incumbents, listen to this. The Product Hunt article mentioned in the episode: https://edwardsturm.com/articles/product-hunt-results/ 00:00 The Reality of Big Marketing Agencies 00:47 Competing with Big Companies ...
Jul 24, 2024•11 min•Season 1Ep. 385
E384: The best pieces of general marketing, sales, and optimization advice from this 100-post thread about growing a multimillion-dollar mobile app. The thread is an absolute beast, and the rapid-fire tips I share on this show are directly actionable. After making this pod, I’ve already started incorporating them myself. The thread in the podcast, credit Jake Mor: https://x.com/jakemor/status/1549281861687451648 My episode, “How App Store Optimization (ASO) Works”: https://youtu.be/F_ltanIMEmw 0...
Jul 23, 2024•15 min•Season 1Ep. 384
E383: This link shares all the tools mentioned in this episode: https://edwardsturm.com/software/ By using the links on that page you are supporting the podcast. Thank you. I share every tool in my marketing stack, even when there are no affiliate programs for the tools. I only share tools I personally believe in and genuinely recommend. I don’t share anything I would not use myself and I am very selective about what I recommend. 00:00 Introduction 01:00 Sales Tools 05:52 SEO Tools 11:08 Press T...
Jul 22, 2024•26 min•Season 1Ep. 383
E382: Do this to save any meeting that’s not going as well as expected. A great way to turn a mediocre meeting positive is to end on a high note. This simple trick is very likely to leave the other person feeling good about you when the meeting ends. This is one of my favorite tools from my networking toolbox, and I’m looking forward to sharing more. 00:00 My Secret for Ending Meetings on a High Note 00:36 The Secret: Finishing by Letting Others Speak 02:33 Networking and Digital Marketing 03:02...
Jul 21, 2024•9 min•Season 1Ep. 382
E381: We look at Daydream, a Programmatic SEO implementation company, which has raised $6.3 million dollars in funding. Then we look at Programmatic SEO from Payscale. We end by deep-diving into Programmatic SEO from Wise. Wise has used Programmatic SEO to generate over 200,000 currency conversion pages. These Programmatic SEO pages have gotten Wise an additional 19 million monthly visitors from Google. Research from: https://detailed.com/q4/ 00:00 Introduction to Programmatic SEO 00:17 Detailed...
Jul 20, 2024•11 min•Season 1Ep. 381
E380: Many of the top social media algorithms got their fundamentals from Google’s algorithms. Instagram is no different. Attributes that are important to Instagram are shared by Google, X, YouTube, TikTok, Reddit, and more. In this episode of the show, I break down trust attributes for Instagram’s algorithm and relate that to Google, Reddit, YouTube, TikTok, and X. Understanding what’s valuable to one algorithm helps you understand the rest of them, helping you consistently achieve great organi...
Jul 19, 2024•16 min•Season 1Ep. 380
E379: How Jefferson Fisher recorded easy self-improvement videos in his car for the last 2.5 years, launched a low-produced podcast, and immediately became the #1 podcast in the world. The Jefferson Fisher Podcast ranks #1 on Apple Podcasts above: Joe Rogan, Andrew Huberman, The New York Times, Jon Stewart, and more. And how you can steal Jefferson’s strategy to do this too! Jefferson Fisher on Instagram: https://www.instagram.com/jefferson_fisher/ Jefferson Fisher on TikTok: https://www.tiktok....
Jul 18, 2024•13 min•Season 1Ep. 379
E378: How to show up in Google’s new AI Overviews. In this episode you’ll get: - All the forms and features of Google’s AI Overviews. - Straightforward methods to be included in AI Overviews. - Crazy out-of-the-box methods people are using. 00:00 Introduction to Google's AI Overviews 00:33 AI Overviews’ Controversial Rollout 01:07 Optimizing for AI Overviews 03:08 The Role of Social Media in AI Training 03:42 Social Media Brand Ambassadors 05:37 Recap 06:18 Personal Insights #seo #aioverviews #d...
Jul 17, 2024•8 min•Season 1Ep. 388
E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not. This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless. Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer. Then the episode shares how to get rich answers with copywriting, and something mor...
Jul 16, 2024•16 min•Season 1Ep. 377
E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists. He shares footage from the event and what he learned. The #1 thing: we live in an era where short-form mobile video creators are more influential than the top journalists. Once I get you motivated with News Daddy’s videos, I give step-by-step directions on how to make your first TikTok and repost it to every platform, including Instagram Reels, in such a way that views are not ...
Jul 15, 2024•17 min•Season 1Ep. 376
E375: Top posts this month from the Instagram Marketing subreddit. I had a lot of fun recording this one. If you want to grow on social media, especially Instagram, you will enjoy this episode. Pinky promise. “How I generated over 500 million views” - https://www.reddit.com/r/InstagramMarketing/comments/1e1nc0y/how_i_generated_over_500_million_views/ “New hashtag strategy that actually works” - https://www.reddit.com/r/InstagramMarketing/comments/1e1ffw2/new_hashtag_strategy_that_actually_works/...
Jul 14, 2024•16 min•Season 1Ep. 375
E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast. In only four months, TikToker, Bobbi Althoff, went from: - No podcast. - No industry connections. - Mid-level influencer to Moms. To: - #1 podcast in the world (now it’s down to #10, but was at #1). - Signed by the most prominent talent agency on the planet (WME). - Doing podcasts with A-listers. - Influencer to everybody, getting recognized everywhere. I love this story. Read from: https://edwardsturm.com/articles/how-...
Jul 13, 2024•11 min•Season 1Ep. 374
E373: I met a guy using Parasite SEO on Reddit to drive listeners to his podcast. Writes detailed Reddit posts about trending and consistently hot topics. Manipulates Reddit a bit with upvotes. Changes the post text. Removes the details he wrote and replaces it with a recommendation to listen to his podcast to learn about the topic. The Reddit post ranks on Google. People go to the Reddit post → go to the podcast → listen → some people become regular listeners. Evil genius. As recommended in the...
Jul 12, 2024•14 min•Season 1Ep. 373
E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts. Something, however, I see time and time again is that the most surefire way to achieve one’s goals is to take the longcut. This means doing something one enjoys and sticking with it daily (or several times a week) - for years. Nobody is so dumb they won’t figure things out given enough time. But when you go from “opportunity” to “opportunity” you have to start anew each time. This episode is my rant on this. I give ...
Jul 11, 2024•14 min•Season 1Ep. 372
E371: Parasite SEO using LinkedIn Pulse. First, I share examples. Next, I share why LinkedIn Pulse works so well for Parasite SEO (using an established platform’s authority and engagement to put up your own SEO content and rank on search engines fast). Then, I give an in-depth breakdown of exactly how this is done. The spammy manipulative ways this is performed + the less spammy options. I also give alternatives. Just a reminder, I am not recommending any of this, but I think it’s important for ...
Jul 10, 2024•19 min•Season 1Ep. 371
E370: How to paint yourself as the underdog, even when you’re the incumbent. It’s a quick hack to make yourself instantly likable. Find the incumbent in your niche - the mainstream - criticize them relentlessly. Done properly, it doesn’t make your brand appear weak; it makes your competitors seem exploitative to their consumers. Being the mainstream isn’t cool, being the underdog is. Works for incumbents too, though requires a bit more creativity, explained in the episode. 00:00 The Epiphany: Un...
Jul 09, 2024•11 min•Season 1Ep. 370
E369: The playbook that DJ, Fred Again, uses to create a community that: - Sells out his shows in days with no marketing. - Makes millions. - Is a lot of fun. Read the thread from Rob Abelow: https://x.com/abelowrob/status/1808184852908499215 00:00 The Buzzword 'Community' 00:33 Building a Loyal Community 00:56 Direct Fan Relationships 01:32 Community First 01:49 Reward Fandom 02:28 Get Fans Involved 02:52 Create FOMO 03:52 Be Authentic 05:17 Be a Connector 05:43 Summary 06:18 Final Thoughts #ma...
Jul 08, 2024•7 min•Season 1Ep. 370
E368: LinkedIn video is getting prioritized in the main feed. Things people DON’T need to start making video for LinkedIn: - Good lighting. - A microphone. - A quiet room. - Sophisticated editing software (I used to only use the native TikTok app). - A good camera (I got my early audience on TikTok and Instagram (Nov 2022 – Oct 2023) shooting on the selfie camera of an iPhone 8). - More than five minutes a day. I've gotten hundreds of millions of views with business and marketing videos shot on ...
Jul 07, 2024•15 min•Season 1Ep. 368
E367: Keywords within striking distance. Here’s how to increase your rankings for them. Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages). See which pages are ranking for these keywords. Expand your sections in these pages. Write more. Go as in-depth as is necessary on these keywords within that page. You don’t have to add an essay’s worth, but a few paragraphs. If you’re not directly using the keyword, make sure you use it. Proofread. ...
Jul 06, 2024•2 min•Season 1Ep. 367
E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses. Take video for TikTok, Instagram Reels, YouTube Shorts, etc - use AI lip dubbing tools, SEO the descriptions and rank on Google while growing your brand in a new market. This exploits a few things: - Google is prioritizing UGC content in search. - SEO in languages other than English is way less competitive. - Video in languages other than English is also way less competitive. - AI lip...
Jul 05, 2024•9 min•Season 1Ep. 366
E365: I’ve made this podcast every single day, without missing a day, for the past full year. I learned a ton. Here’s what I wish I did sooner, what I did well, and what I wish I didn’t do. If you’re thinking about making a podcast, doing marketing for a podcast, or looking at how to make a podcast, this will be helpful. 00:00 Celebrating One Year of The Edward Show 01:09 Covering Trending Topics 04:10 Thumbnails and Using Video 06:53 Editing and Improving Podcast Quality 10:02 Podcast Marketing...
Jul 05, 2024•14 min•Season 1Ep. 365
E364: Satellite Networks are one of the most effort-intensive black hat strategies in SEO. But are they worth it? In this episode, I explain what Satellite Networks in SEO are, what they require, whether they’re worthwhile, and alternatives to them. If you’re interested in black hat digital marketing, this episode is for you. 00:00 Kyiv 01:06 Black Hat Katya 02:41 Discovering Satellite Networks 03:15 The Complexities of Satellite Networks 05:29 Viability of Satellite Networks 08:57 Alternative S...
Jul 04, 2024•15 min•Season 1Ep. 364
