E363: The rumors of LinkedIn prioritizing video seem to be true. In the last two days I’ve experienced more traction with my videos than any day before in the last 610 consecutive days of posting. Here’s how I’m doing it. + Confirmation that the TikTok algorithm restricts performance if you delete videos rather than archive them. + How Avni Barman grew her Instagram followers in the last 24 hours from 60,000 followers yesterday to 80,000 today. 00:00 Episode Overview 00:10 LinkedIn's New Video P...
Jul 03, 2024•10 min•Season 1Ep. 363
E362: Chrome Extensions for sourcing content, for doing SEO, for getting the contacts of people, for seeing when and where people open emails, for productivity, for writing, and for looking at sentiment analysis. The Chrome Extensions ↓ Return YouTube Dislike: https://chromewebstore.google.com/detail/return-youtube-dislike/gebbhagfogifgggkldgodflihgfeippi?hl=en MozBar: https://chromewebstore.google.com/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en Grammarly: https://chromewebstore.google....
Jul 02, 2024•9 min•Season 1Ep. 362
E361: People are gaming local SEO with this Google Business Profile hack. BUT… it’s super dangerous. While it can get big results for a services-based business, it can also get an account banned. AND… it can even be used to mess with competitors. I’m not advocating this, but this is what’s trending in the world of SEO. So it’s important to know about. As mentioned in the episode, here’s Darren Shaw’s post sharing this: https://x.com/DarrenShaw_/status/1806342610514264333 00:00 Episode Context 00...
Jul 01, 2024•6 min•Season 1Ep. 361
E360: Keyframes from Luma AI Dream Machine just rolled out. This allows people to transform images into one another. What are people using this for right now? Memes, of course. People are using this new technology to transform popular memes. Meme A goes in and transforms into Meme B. Here’s where the marketing opportunity lies. Use these in your product videos, your socials, and anywhere you want to get extra retention. Transform memes into images of your brand. Or transform memes into symbolic ...
Jun 30, 2024•8 min•Season 1Ep. 360
E359: These two #buildinpublic post types always get engagement on TwitterX. If you want to do the Build in Public movement on TwitterX, this episode will save you time. If you're launching a mobile app, this episode will also save you time. In addition to Build in Public TwitterX post types that get engagement, there are insights about running Meta and TikTok ads to mobile apps. I also share Ryan Reynolds' storytelling-centric marketing strategy and ideas on how to use that in your own marketin...
Jun 29, 2024•25 min•Season 1Ep. 359
E358: Deep dive into LinkedIn growth. First I share this thread from Matt Barker ↓ Thread: https://x.com/mattbarkercopy/status/1631656176399134720 Matt Barker: https://www.linkedin.com/in/mattjbarker1/ Matt Barker, still following these LinkedIn best practices, now has 143,000 followers on LinkedIn. When he wrote that, he had 4,000. Clearly, he knew what he was talking about. Next, how somebody got the “LinkedIn top voice badge” in just 5 days ↓ Post: https://www.reddit.com/r/linkedin/comments/1...
Jun 28, 2024•13 min•Season 1Ep. 358
E357: Where I draw motivation from and how I come up with ideas. These tactics are sure to demolish any writer's block anybody has. Try these things instead of procrastinating content creation. 00:00 604 Days of Consistency 01:03 Motivation 03:06 Descript 04:46 Generating Content Ideas 05:30 Microsoft To Do List 05:45 Misc Sources 06:26 Hooks 07:16 Viral Tweets 09:20 Audience Questions 10:26 The Lexus Naming Story 11:34 Content Opportunities 12:46 Ideation and Execution #contentcreation #content...
Jun 27, 2024•14 min•Season 1Ep. 357
E356: A summary of how Avni Barman got her 70,000 newsletter subscribers in 8 months, how she grew her LinkedIn followers to 25,000, differences between LinkedIn and TwitterX, and best practices for posting to LinkedIn, X, Instagram Reels, and TikTok. Tons of insights in this one. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.linkedin.com/in/avnibarman/ Avni's newsletter: https://www.generationshe.co/ 00:00 Avni Barman 01:05 LinkedIn Top Voice and C...
Jun 26, 2024•13 min•Season 1Ep. 356
E355: How Avni Barman started a newsletter and got 70,000 subscribers in 8 months. Her fanbase is so loyal they come to her events and she gets huge partnerships with some of the biggest tech companies. She's also grown her LinkedIn to 25,000 followers. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.linkedin.com/in/avnibarman/ Avni's newsletter: https://www.generationshe.co/ 00:00 Introduction to Avni Barman 00:24 Avni's Marketing Success and Loyal F...
Jun 25, 2024•19 min•Season 1Ep. 355
E354: Video 1 got under 15,000 views. I changed the intro and the music and then it got nearly 4,000,000 views. Anything can be made interesting with the right framing. My exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Framing – This Slight Shift Got 14,615% More Views. Read it: https://edwardsturm.com/articles/framing-slight-shift-got-146-time-more-views/ 00:00 Introduction to Social Media Posting Strategy 01:33 Introduction to Framing Conte...
Jun 24, 2024•11 min•Season 1Ep. 354
E353: Organic marketing, the most efficeint, highest converting form of marketing there is, is just a top-of-mind awareness game. The brands that have the most top-of-mind awareness for their niche are the brands that get the most opportunities and make the most money. Here's how a noobie in any niche can get more top-of-mind awareness than a seasoned professional who already has word of mouth. Once you've listened, here's my exact social media posting strategy: https://edwardsturm.com/articles/...
Jun 23, 2024•13 min•Season 1Ep. 353
E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week. This is the greatest thing I have discovered in my SEO career. Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTube Shorts. If the video gets over 5,000 views, it will likely rank 1-5 the next day. Make sure to check Google with mobile before checking with desktop. The best part, this is entirely white hat. Guilt-free dessert. Listen to the episode...
Jun 21, 2024•15 min•Season 1Ep. 352
E351: Ryan Reynolds shared his marketing strategy today during the 2024 Forbes Iconoclast Summit. Here are some of the profound things he said. First though - the very positive results I got from a short form vertical video SEO test. I used short form vertical video to rank 1 for a keyword on Google within 24 hours of publishing the video (which I made in an hour). 00:00 Introduction and SEO Experiment Results 00:14 Insights from the Forbes Iconoclast Summit 00:59 Using Video to Rank 1 on Google...
Jun 21, 2024•9 min•Season 1Ep. 351
E350: Backlink experiments that go against what most SEOs will tell you. The first experiment is white hat. The second experiment is on the darker shade. If you're into SEO and link building, this episode will show you how Google really works. Not what people say should happen. But what actually gets results. From https://seosherpa.com/seo-experiments/ - #9 and #8. 00:00 Introduction and Overview 01:11 White Hat SEO Experiment: Linking to Other Websites 05:04 Black Hat SEO Experiment: Exact Matc...
Jun 19, 2024•12 min•Season 1Ep. 350
E349: One of my smartest friends, super successful, can't bring himself to make videos... Even though he wants to start a personal brand. The reality is Short Form Mobile Video is wide open. The smartest people in the world are watching, but they're also too hestitant to record themselves. Now is a better time than ever to start. The how to grow on TwitterX guide mentioned in the episode: https://x.com/natiakourdadze/status/1794777652257075307 00:00 Manhattan Rooftop Setup 00:32 Conversation wit...
Jun 19, 2024•13 min•Season 1Ep. 349
E348: TikTok, IG Reels, and YouTube Shorts are even bigger opportunities than people realize. Organic Google Search is prioritizing content on the platforms, and SEOs are literally afraid to exploit this because they are afraid to get on camera. The opportunity is wide open here. 00:00 Introduction: The Evolution of TikTok and Instagram Reels 00:13 The Rise of User-Generated Content in Search Engines 01:33 The Impact of AI-Generated Content on SEO 03:56 Optimizing TikTok and YouTube Shorts for S...
Jun 18, 2024•10 min•Season 1Ep. 348
E347: "Something insane is about to happen on LinkedIn. They just dropped a video tab with infinite For You Page content. A friend just got 400,000 views in 7 days. He had only 2,700 followers on LinkedIn (but is Instagram/TikTok YouTube Shorts famous). It's a blue ocean." - From Cody Schneider 00:00 LinkedIn's New Video Feature: A Game Changer 00:37 Testing the New LinkedIn Video Feature 01:25 Consistent Mobile Video Creation 03:41 My Mobile Video Creation Process 05:23 Right Time, Right Place ...
Jun 16, 2024•9 min•Season 1Ep. 347
E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google. They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast. Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) this feature has been out. I share how this is being done and answer everybody's top question: will this last? 00:00 Introduction 00:17 Perplexity's New...
Jun 15, 2024•11 min•Season 1Ep. 346
E345: How generative AI is going to change local search engine optimization. Exactly: How I expect the search experience in the next 5 years to change for people looking for local services. From a marketing strategy perspective, how prominent I expect SEO as we know it to be for local companies. My thoughts on Google as the leading search engine moving into the future. 00:00 Questions Overview 00:40 The Future of Local SEO: AI and Images 01:49 User Behavior and Chatbots in Local SEO 03:11 Import...
Jun 14, 2024•13 min•Season 1Ep. 345
E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s biggest leak of all time. He shares how he warned Google in advance about it. And how his support ticket was closed in response. The story goes even deeper. And eventually resulted in the May 2024 Google Algorithm Leak. 00:00 Introduction to the Google Algorithm Leak 00:39 Dan Petrovic's SEO Experiment 02:18 The Juicy Details of the Google Leak 04:10 R...
Jun 13, 2024•26 min•Season 1Ep. 344
E343: What a crazy day. One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs. I get my first impersonator on TikTok. Somebody creates 4 accounts impersonating me to scam people with. One of the biggest business podcast hosts steals copy from a friend after going on a tirade about how people are stealing his content. I steal that business podcast host's initial email flow. This is the reality of the Internet. 00:00 The Dark Reality of the I...
Jun 12, 2024•16 min•Season 1Ep. 343
E342: Widening your surface area for luck and net of opportunity so the opportunities you want come to you. How I met with successful entrepreneurs, heads of industries, and people in major American cities like NYC, San Francisco, and Miami, while living in Eastern Europe during lockdowns. My strategy for doing in-person networking all over the world. My inbound strategy now. 00:00 Debunking the Myth of Luck 00:45 Expanding Surface Area for "Luck" 02:07 Top of Mind Awareness 03:15 Lunchclub 06:5...
Jun 11, 2024•15 min•Season 1Ep. 342
E341: I tested high frequency posting on Instagram, posting 11-12 times in two days. The results were immediate and fantastic. High frequency posting is how to grow on Instagram in 2024. 00:00 Testing a Viral Instagram Strategy 00:49 Power of Frequent Posting 01:15 Case Study: Jun's Rapid Growth 02:04 My Personal Experiment with High Frequency Posting 02:41 Results and Insights 03:26 High Frequency Posting for Awareness 05:47 Practical Tips 07:39 Encouragement and Final Thoughts #instagrammarket...
Jun 10, 2024•10 min•Season 1Ep. 341
E340: Sharing various experiments and findings about placing stolen content on high Domain Authority websites, Parasite SEO, and more. The topics in today's episode come from SEO Sherpa, Dan Petrovic, and Charles Floate. 00:00 Introduction to Content Theft in SEO 00:57 The Unethical Practice of Content Stealing 01:27 Experiment Overview: Ranking with Duplicate Content 01:39 Google's Preference for Higher Domain Authority 03:15 The Rise of UGC Sites in SEO 05:03 SERP Hijack Experiment by Dan Petr...
Jun 09, 2024•10 min•Season 1Ep. 340
E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story. He slept in bus stations, lived in disgusting poverty, and, at one point, was forced to sell his dog to get money. He wanted to make it as an actor despite a disfigured face and speech impediment, so he wrote Rocky and refused to sell it until he was given the lead, even when offered a lot of money. Sylvester Stallone constantly had long-term thinking and didn't accept the short-term win that would sac...
Jun 08, 2024•12 min•Season 1Ep. 339
E338: How Airbnb was partially started by spamming Craigslist and running bait and switches. Wild marketing. Content from https://startupspells.com/p/secret-behind-airbnbs-billiondollar-emptire-spamming - check out that newsletter for more or @StartupSpells on X. 00:00 Introduction to Airbnb's Early Marketing Tactics 00:23 Personal Take on Airbnb Marketing 01:33 The Secret Behind Airbnb's Billion-Dollar Empire 02:30 Airbnb's Craigslist Strategy Explained 04:51 Real-World Dark Marketing Examples ...
Jun 07, 2024•10 min•Season 1Ep. 338
E337: Louis Pereira is not a developer. But he built a SaaS, using only no code tools, in 12 hours which now makes $15,000 per month . He has a small (achievable) audience on TwitterX. He used Bubble.io to build the SaaS. He has an affiliate program. And he got initial traction with Build in Public TwitterX updates while he was building for 12 hours. This 12 hour Build in Public audience turned into his first customers upon launch of the app a few hours later. Very motivating story. Meet Louis h...
Jun 06, 2024•11 min•Season 1Ep. 337
E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments. Here are three popular SEO Experiments from SEO Sherpa ( https://seosherpa.com/seo-experiments/ ). 1. Link Echoes: How Backlinks Work Even After They Are Removed. 2. The Industry Got It Wrong. Mobilegeddon Was Huge. 3. Click-Through-Rate Affects Organic Rankings (And How to Use That to Your Advantage). 00:00 Introduction to SEO Experiments 03:36 Lin...
Jun 05, 2024•17 min•Season 1Ep. 336
E335: How to move forward after the May 2024 Google Algorithm Leak, the biggest Google leak of all time. Here's how to do SEO with everything we now know. Tools and methods recommended in this episode: Boostbenchmark.com Featured.com Stunts that increase brand and get backlinks. Example: Score from Neon Money Club. 21 SEO experiments from SEOsherpa.com My position on doing against-the-rules SEO. Increasing SERP CTR with hyper-targeting, dividers like "|", extra call to actions, and brand names i...
Jun 04, 2024•13 min•Season 1Ep. 335
E334: I share some of my favorite ways to get press for a tech product. These are methods I've done myself. They include: Press releases. Featured and Connectively (HARO). Outbound journalist outreach for sensational stories. Manipulation. Reddit. Product Hunt. BetaList. 4chan. Stunts. SEO. 0:00 Overview 1:12 Press Releases 3:43 Featured and Inbound 5:31 Going Viral with Journalists 6:53 Dark PR Tactics 9:26 Launch Strategies 12:07 Final Thoughts #startups #saas #digitalmarketing #ycombinator Th...
Jun 03, 2024•13 min•Season 1Ep. 334
