E333: How to grow fast on TwitterX in 2024. 32 pieces of very actionable advice on how to get rapid growth in your niche on X/Twitter. Advice is from Natia Kurdadze. Read her original post here: https://x.com/natiakourdadze/status/1794777652257075307 0:00 Consistency on Sunday 0:40 Today's Topic: Growing on TwitterX 1:32 Natia Kurdadze's 32 Tips for TwitterX Growth 2:20 Boosting Engagement and Visibility 3:44 Algorithm Training 5:15 Content Creation and Maximizing Reach 7:06 Conclusion #twitter ...
Jun 02, 2024•9 min•Season 1Ep. 333
E332: How Rand Fishkin's revolutionary and belittled SEO experiments led to the greatest Google leak of all time. The 2024 Google algorithm leak was ten years in the making by one of the most iconic figures in search engine optimization. Here's the true story of how it went down. 0:00 Introduction: A Tale of SEO, Millions, and Vengeance 1:09 Meet Rand Fishkin: The SEO Pioneer 3:31 The Click Experiment: Unveiling Google's Secrets 4:30 The 2014 Click Test: A Turning Point 6:42 Recreating the Exper...
Jun 01, 2024•18 min•Season 1Ep. 332
E331: Reactions to the Google Algorithm Leak. Is it good to keep looking at Google documentation regarding basic SEO best practices? + Easy ways to rank that don't require familiarity with all 14,014 ranking factors revealed in the leak. 0:00 Google's Reputation Scoring 0:55 Schema 4:41 How to Move Forward on 14,000 Factors 8:02 Successful SEO Implementations in Light of the Leak #seo #searchengineoptimization #digitalmarketing #googlealgorithmleak...
May 31, 2024•14 min•Season 1Ep. 331
E330: How the Google algorithm leak happened. Why the SEO who shared it with Rand was triggered into sharing it. Takeaways. Also.... exact language for doing parasite SEO. 0:08 Google's Official Response 0:39 Understanding the SEO Community's Reaction 0:57 Parasite SEO 2:36 The Story Behind the Leak 4:20 Rand Fishkin Involved 5:29 The Google Triangle and SEO Frustrations 7:08 Practical SEO Advice and Final Thoughts 11:38 Where I'm Recording #seo #searchengineoptimization #digitalmarketing #start...
May 30, 2024•12 min•Season 1Ep. 330
E329: Yesterday's Google Algorithm Leak showed why so many SEOs, webmasters, and marketers have suffered. Here are my takeaways after having 24 hours to think about the absolute information bomb dropped into the digital marketing community yesterday. 0:00 Biggest Google Leak Ever: 14,000 Ranking Factors 1:07 SEO Community Reactions: Stupid or Smart? 1:42 Think Like an Algorithm Designer 3:05 Parasite SEO 6:06 Compact Keywords 7:17 Importance of Search Intent 10:44 Lessons from the Leak 12:55 Old...
May 29, 2024•16 min•Season 1Ep. 329
E328: Google's algorithm leaked! 14,014 Google API features shared in their biggest leak ever. Here is what has been learned from the leak and how it happened. People mentioned in the show: Rand Fishkin of SparkToro and Moz, Mike King of iPullRank, and Charles Floate. 1:24 Insights and surprises 5:59 The controversial Google API content warehouse leak 7:26 Rand Fishkin's deep dive: Analyzing the Google search API documents 26:50 Strategic takeaways for marketers 34:19 Reflections on the Google l...
May 28, 2024•35 min•Season 1Ep. 328
E327: Something I believe in my heart of hearts... Which I wish I realized sooner... Time smooths out all rough edges with brand. But most people are too quick to give up, so people remember this jagged, unpolished, directionless, abandoned brand. Here are 4 stories where time smoothed out my mistakes. 0:00 Persistence in Branding 0:59 Marathon vs. Sprint: 1:33 Learning from Flops: A Personal Story of Resilience 6:24 SEO and Social Media Pay Offs 9:57 Giving It Time 11:55 It's Worth It #brandbui...
May 27, 2024•12 min•Season 1Ep. 327
E326: The story of how I met a founding member of Uber in a $30 million Tribeca penthouse. And the story of getting recommendations on my LinkedIn when first setting it up. Premise: there's so much more to leverage than most people realize, and the rare instances where I do realize what I have at my disposal, I'm able to do nice things, such as meeting a founder of Uber in this crazy 6,300 sq ft penthouse. 00:00 Creative Thinking 00:25 LinkedIn Success to a $30M Penthouse 00:48 Starting an Agenc...
May 26, 2024•11 min•Season 1Ep. 326
E325: How to do SEO for a site using a mix of user-generated content (UGC) and AI - along with programmatic SEO. This is an above-average technical SEO episode, but what I share will be valuable for anybody working on this. Key lessons: Focus on a clear information architecture. Make each page no more than 3-4 clicks from the home page. Use a separate sitemap for UGC pages that are not too thin. Use server-side rendering. #seo #searchengineoptimization #technicalseo #buildinpublic The Edward Sho...
May 25, 2024•12 min•Season 1Ep. 325
E324: How Strawberrymilkmob makes $1M MONTHLY from TikTok. Showing her products and her videos selling her products. Mega shout to @maverickecom for the content. 0:00 TikTok's Million-Dollar Secrets 1:13 Personal Branding and Product Placement 4:17 The Infinite Game: Building Brand Integrity 6:45 Analyzing Profits and the Impact of Content Strategy 9:56 Final Insights and Success #contentmarketing #tiktokmarketing #instagrammarketing #ecommerce The Edward Show. Your daily digital marketing podca...
May 24, 2024•10 min•Season 1Ep. 324
E323: I missed an entire year of Instagram growth despite posting every day and how you can avoid this . Then, what happened when I started growing, how life changed, and finally my growth now. 0:00 The Start of My Instagram Journey 0:37 Cross-Platform Content Sharing 2:50 WTF, Instagram Isn't Growing But TikTok Is 4:42 The Turning Point 7:00 Manual Uploading and Instagram Algorithm Glitches 9:51 Embracing Visibility: Overcoming Social Hesitations 14:12 Overall Lessons 15:41 Persistence and Grow...
May 23, 2024•16 min•Season 1Ep. 323
E322: My call with Forbes' Head of Events, Brett Cohen, last night. #contentmarketing #digitalmarketing #marketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
May 22, 2024•7 min•Season 1Ep. 322
E321: Automating #buildinpublic updates. How to build an audience on X without putting in much extra effort. 0:00 Welcome 0:48 Why Build in Public 2:26 Automating Build In Public Updates: How To 5:43 Power of Community and Inspiration 7:23 A Real-World Example: How Build In Public Got This Guy's Stripe Account Restored 10:57 Conclusion: The Benefits of Building in Public and Automation #digitalmarketing #solopreneur #indiehackers The Edward Show. Your daily growth hacking podcast: https://edward...
May 21, 2024•12 min•Season 1Ep. 321
E320: How Codie Sanchez made accounting software entertaining. Most people are doing social media content marketing wrong. They think bottom-of-funnel content can't be entertaining and viral. It can. This is a great example. 00:00 The Big Mistake in Social Media Marketing 00:38 Breaking Down Bottom vs. Top of Funnel Marketing 00:55 Codie Sanchez TwitterX Case Study: Effective Bottom of Funnel Content 05:30 Alain's Influencer Strategy for Language Learning 06:36 The Power of Entertaining, High-Co...
May 20, 2024•9 min•Season 1Ep. 320
E319: Shocked at the price of this 900,000 follower deal. This is how much my friend Alain is paying this influencer for a video and all its footage. The influencer, in Miami, has 900k followers and tons of experience making engaging content. Alain gets a video on the guy's channel as well as all the footage to turn into ads. And he gets it for a ridiculous price. 0:00 Understanding Creator Worth and Content Creation Dilemmas 0:25 Alain's Innovative Strategy for Engaging Content 1:08 The Power o...
May 19, 2024•8 min•Season 1Ep. 319
E318: UpLabs is shutting down. Idiotic. Even if you don’t know what they are/were. They have 59/100 Moz Domain Authority. 75/100 Ahrefs Domain Rating. Probably a huge email list. A highly trafficked site. On today's podcast, I share all the ways they could leverage such a powerful asset. 00:00 UpLabs - Idiots 00:08 Grok: My AI Research Assistant 00:35 UpLabs: History, Achievements, and Closure 01:24 Analyzing UpLabs' Decision to Shut Down 02:18 Strategies for UpLabs to Remain Profitable 03:11 Le...
May 18, 2024•8 min•Season 1Ep. 318
E317: Most digital marketers know of the free SEO Chrome extension, the MozBar... But almost all of them use it improperly. How I use it to: - De-scam scammers. - Find SEO low-hanging fruit. - And discern if somebody is overexaggerating (or lying) about accomplishments. 0:00 Introduction to the MozBar Chrome Extension 0:16 The MozBar's Features and Uses 1:27 Understanding Domain and Page Authority 3:05 Identifying Scams and Assessing Website Legitimacy 6:22 SEO Strategies and Bottom of Funnel Ke...
May 17, 2024•10 min•Season 1Ep. 317
E316: I hacked the podcasting guest game. Here's how I went on 30 podcasts in 3 months with virtually no outbound pitching. 0:00 Welcome Back to the Cafe 0:04 Podcasts for Personal Branding 0:51 Favorite Podcasting Tool 1:20 Maximizing Exposure and Building Links through Podcasts 2:52 Becoming Googleable: 3:46 Networking and Growth 5:57 From Podcast Guest to Social Media Success 7:58 Why I Stopped Podcast Guesting 9:13 Alternative Strategies for Link Building and Online Growth 10:27 Closing Thou...
May 16, 2024•11 min•Season 1Ep. 316
E315: I share the growth of Unicorn Platform, an AI website builder, from an acquisition to a year of heavy loss to $300,000 in annual recurring revenue and 130,000 users - in just two years. It's 13 key strategies that contributed to this success, including a significant redesign of the user experience, a comprehensive approach to SEO, gaining visibility on Product Hunt, directly engaging with users, Build in Public on Twitter, benefiting from traffic via existing products and his own directori...
May 15, 2024•11 min•Season 1Ep. 315
E314: Nick Leinberger's 30-day update. I gave Nick, a pro scooter video creator, advice on a March podcast. Thirty days later, his update shows him smashing three personal records and getting millions of organic views. Here's the advice I gave before, and my new advice. #socialmediamarketing #digitalmarketing #tiktokmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/...
May 14, 2024•15 min•Season 1Ep. 314
E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral. I wrote this a year ago and had a lot of fun rereading it. The original article: https://edwardsturm.com/articles/silicon-valley-bank-collapse-video/ #digitalmarketing #socialmediamarketing #contentmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/...
May 13, 2024•16 min•Season 1Ep. 313
E312: How app store optimization (ASO) works. This is a technical deep dive into algorithmic ranking factors for both the iOS App Store and the Google Play Store. If you want your app to rank on those, listen to this. 0:00 Introduction to ASO 1:58 Exploring ASO: Insights and Strategies 3:00 Deep Dive into Keywords for ASO 8:50 Other Factors Influencing ASO Rankings 9:48 Google Play Store Optimization and Final Thoughts #appstoreoptimization #digitalmarketing #marketing #appmarketing The Edward S...
May 12, 2024•11 min•Season 1Ep. 312
E311: How this Redditor is making $6,000 MRR selling rugs with Instagram Reels. Before this, the Redditor was a FedEx delivery driver making $2,800/month. Now, the Redditor is full-time making rugs and doing sales with Instagram Reels. 0:00 Introduction to Making $6,000 a Month with Custom Rugs 0:13 The Power of Organic Social and Persistence 1:55 Breaking Down the Success Story 2:52 The Journey from FedEx Driver to Entrepreneur 5:52 The Strategy Behind Going Viral and Monetizing Content 8:10 Fi...
May 11, 2024•9 min•Season 1Ep. 311
E310: So many marketers focus on top-of-funnel content, but bottom-of-funnel is way more effective. My bottom-of-funnel strategy for my upcoming product. How my $6 affiliate video made tens of thousands of MRR. How Videogamedunkey's bottom-of-funnel video got me to purchase Animal Well last night. What this AI language learning startup should be doing for bottom-of-funnel social. #digitalmarketing #socialmediamarketing #marketingstrategy #contentmarketing The Edward Show. Your daily digital mark...
May 10, 2024•16 min•Season 1Ep. 310
E309: An endless well of interesting subject matter for anybody who wants to get Internet Famous. Steal it like an artist - not like a thief. #contentmarketing #contentcreation #digitalmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
May 09, 2024•11 min•Season 1Ep. 309
E308: A million-dollar ad to YouTube nurture funnel with a 50% close rate. Ad to landing page with YouTube embed. Next is Typeform. Then prospect sets up a call. Then Typeform info is used to send prospect ideal YouTube video from their channel. The YouTube video matches the archetype created by the Typeform. There's a 50% close rate here. If prospect doesn't close, they get a 24 hour discount along with 3 more videos. #digitalmarketing #mediabuying #entrepreneurship #marketing The Edward Show. ...
May 08, 2024•9 min•Season 1Ep. 308
E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy. + 3 pricing hacks anybody can do in under 2 seconds to "drastically" increase chances of people buying. 0:00 Introduction to Pricing Tricks and JCPenney's Fail 0:56 Deep Dive into JCPenney's Pricing Misstep 2:18 Psychological Impact of Pricing Strategies 3:46 Additional Pricing Tricks 7:36 Final Thoughts and Tips #pricingstrategy #entrepreneurship #advertising #market...
May 07, 2024•8 min•Season 1Ep. 307
E306: Making $250,000/month profit breaking Meta ad rules. The trial and error this guy had to do, what he's selling, how he creates new Meta accounts, how he gets around bans, how he dodges the ToS, and his advice to people interested in copying him. This episode of the Edward Show features a deep dive into a user's success story shared on the Entrepreneur subreddit, highlighting how they bypassed Facebook's advertising restrictions to rake in $250,000 a month in profit through selling consumab...
May 06, 2024•13 min•Season 1Ep. 306
E305: How to succeed with founder-led sales. This is from Sam Blond giving advice to a Y Combinator cohort preparing for Demo Day. The most common topic was founders figuring out how to close the first set of customers in time for DD. This was Sam's advice. #ycombinator #startups #sales #andreessenhorowitz The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
May 05, 2024•9 min•Season 1Ep. 305
E304: 20 common mistakes when building startups and doing businesses. Sharing mistakes, failures, and successes - as well as living them - is the best way for everybody to grow. #startups #buildinpublic #entrepreneurship #solopreneur The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
May 04, 2024•15 min•Season 1Ep. 304
