Do you have a dream of building a 9-figure business? We’ve worked with Ecommerce entrepreneurs who have and here’s what they have in common. Today I’m taking you behind the scenes into the Coalition, my Ecommerce coaching community for Ecommerce entrepreneurs. Every month we have a live training that dives into one aspect of growing your Ecommerce business. In this training, we are talking about the mindset shifts needed to reach 9-figure growth. Drew Sanocki, CEO of AutoAnything and former CMO ...
Sep 15, 2020•1 hr 18 min
COVID-19 Is Presenting Opportunities For Ecommerce And For This Brand, They've Contributed To 100% Year-Over-Year Growth. Kevin Chen is the Co-Founder and President of iRestore , a company that sells laser hair growth systems. Kevin is a long time client of the Brand Guild and when I last had him on the podcast, iRestore cracked the code on paid social and turned into an 8-figure business. Since then, Kevin's role has changed dramatically within the business, and it has continued to grow, despit...
Sep 08, 2020•52 min
This week we're bringing you throwback that is all about the difference between brands that scale and those that don’t. Kurt Elster interviewed me on the Unofficial Shopify Podcast and after re-listening to the episode, I wanted to share it with you. Kurt asks great questions and I outline my entire philosophy on growth. In this episode, we talk about defining a growth strategy, scaling your advertising, and how to hire the team necessary to get to the next level. I also share what I’ve learned ...
Sep 01, 2020•44 min
Beardbrand’s approach to content marketing has resulted in 1.6 million subscribers on YouTube. On today’s episode, I am bringing back my good friend Eric Bandholz. I first met Eric in 2014 at an Ecommerce Fuel event and he was one of our early Ecommerce Influence podcast guests. Since then, he’s been continuing to build an incredible business called Beardbrand. In this episode, we talk about being on Shark Tank, what it’s like being the face of your brand as a founder, content marketing that cre...
Aug 25, 2020•54 min
What if you could find the marketing formula that would double your business, and then double it again? This is the kind of growth Oral Essentials is currently experiencing as they’ve dialed in and refined their approach to marketing and paid advertising. On today’s episode, I’ve invited Justin Madahhi, Co-founder and Head of Online Sales and Marketing at Lumineux Oral Essentials, back on the show. Justin and his team were already experiencing fast-paced growth when we started working together t...
Aug 18, 2020•1 hr
When I met Greg Williams in the Coalition, he told me he wanted to sell his business and be a millionaire by age 40. A year later, he’s done just that. Greg started Autoimmune Institute in 2017 with the intention to sell, and in just three years, he went from $50,000 to $2,000,000 in sales. In this episode of the Ecommerce Influence podcast, Greg shares the levers he pulled to fast-track business growth, what it actually looks like to sell a 7-figure business, and how to maximize your business’ ...
Aug 11, 2020•46 min
The “crush-it” culture of entrepreneurship almost led to me giving up the business I have today. After two years at a fast-growing startup, I was pushed to the edge mentally and physically. I knew I had to walk away and form a vision for what I wanted my future to look like. It took eight years for me to go from burnout to freedom by building my business into what it is today, and creating that vision involved a lot of trial and error and reinvention. In this episode I talk about some of the low...
Aug 04, 2020•49 min
Growing a team is challenging for any company. But going from two people to 90 in just 10 years with a non-traditional business model? That’s an almost unbelievable feat. Connie Matisse, cofounder and CMO of East Fork, joins us today to talk about how she built a successful business with a 90+ person team without following the path of many traditional businesses. Tune in to learn how East Fork created a memorable marketing engine with a self-described “laughable” budget, what they’ve found to be...
Jul 28, 2020•36 min
There are only 130 days until Black Friday. With the global economy in so much flux because of COVID-19, what are your Q4 predictions? Are you preparing for a massive Q4 or wondering if your business is going to just get by? In this episode, I go over a few Q4 predictions with cases in favor of and against Q4 being a thriving quarter for ecommerce, factors to consider that are in and out of your control, and most importantly, how you can prepare. Episode Highlights 3:39 Why the ecommerce industr...
Jul 21, 2020•20 min
With Facebook boycotts, changing advertising policies, and channel unpredictability, it’s more important now than ever to invest in what you can control The approach to search engine optimization (SEO) has changed over the last several years, but it still remains an incredibly important component of your marketing strategy. This week’s guest is SEO consultant and expert Dan Shure. Dan’s been working in SEO for more than 12 years, and he joins us to talk about what’s changed over time when it com...
Jul 14, 2020•51 min
Holistic marketing can make your brand more consistent and unified across all your marketing channels so that it stands out from the competition. Jesse Semchuck, Director of Acquisition for Traeger Grills, joins us to share what he has learned from viewing channels holistically. He shares what the makeup of his marketing team looks like, how internal teams and third party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organi...
Jul 07, 2020•36 min
This Week We’re Bringing You A Throwback To One Of Our Most Popular Episodes Of All Time. In May 2018 we interviewed Jake Kassan about what it really takes to build a $100 million business. This episode has been incredibly popular, and it still extremely relevant today. Jake Kassan, founder and CEO of MVMT Watches, was one of my first clients when he was just launching the brand back in 2013. He talks about how things have changed since then, and how MVMT has grown to what it is today. MVMT stri...
Jun 30, 2020•48 min
Most companies add a second product line when they want to grow. This week’s guest decided to build a second brand instead. Ashley Merrill founded women’s sleepwear line Lunya in 2014 because she was tired of wearing her husband’s clothes around the house. Five years later, she decided to expand into menswear, but just adding a men’s line didn’t sit right with her. Tune in to find out why Ashley decided to start a second brand, how she grew her company from a startup to an established business, ...
Jun 23, 2020•44 min
One of the most challenging parts of growing a business is acquiring valuable customers who will purchase from you regularly. Part 3 of our Profit Series gets into the nitty-gritty details of how to increase customer lifetime value. We dive straight into customer-centric versus product-centric businesses and talk about different ways to acquire more high-value customers and share proven tactics that will help you increase customer lifetime value. Episode Highlights: 3:36 The first strategic deci...
Jun 16, 2020•24 min
Is it possible to build a large, successful business with close to $40 million in revenue without using any paid social? Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he’s been able to get his customer acquisition costs to zero. Nate shares the different approach to marketing that has helped him build several incredibly successful companies in the cannabis and hemp industries. He talks about exactly how you can use YouTube to establi...
Jun 09, 2020•50 min
One of the top ways to accelerate your growth on the path to profitability is to increase average order value. In Part 2 of our Profit Series, we’re diving into successful strategies and tactics you can use to increase your average order value. From simple changes with pricing to on-site additions to optimizing your Facebook targeting, we share the exact tactics our top clients are using to increase average order value and how these tactics support the big picture strategy toward profitable grow...
Jun 02, 2020•36 min
TikTok is all the rage right now. Even with fewer people creating content, there are more people consuming. But what makes this platform so viral? August Noble went from leading acquisition at SnackNation to helping his clients optimize TikTok’s acquisition channel -- influencers. He is now using key learnings from other social media platforms to ramp up influencer marketing strategies to promote brands. Tune in and find out what TikTok is all about and how it’s generating more buzz in the socia...
May 26, 2020•46 min
Do you know what you should be focusing on to make your business more profitable? We’ve had conversations with many clients during these challenging times. While some businesses are booming, others are taking a hit in sales. But the one thing that seems to be on everyone’s mind is profitability. In this episode, we set the framework for our entire Profit Series. Whether or not your business is thriving during this time, we share the five-step process of creating the roadmap you can use for profi...
May 19, 2020•31 min
They’ve won the Shopify Build a Bigger Business Competition, hit number 20 on the INC 5000 list, and now they’re on the podcast to talk about turning a personal need into a successful business venture. Garret and Deanne Akerson of Kindred Bravely share how they’ve navigated running a business together as a couple -- from initial startup to hiring over 50 remote employees and all the challenges and milestones in between. Tune in and enjoy! Episode Highlights: 4:59 How Garett and Deanne started Ki...
May 12, 2020•49 min
If you are advertising on Facebook and Instagram, this is an episode you don’t want to miss! As we see an increase in Facebook and Instagram usage due to COVID-19, many of our clients are scaling up their advertising. Today’s episode will cover what’s working right now in paid social and how our clients and partners are scaling up! Episode Highlights 6:37 The specific audiences working right now for top of the funnel advertising 9:57 User-generated content that’s providing additional scale 11:30...
May 05, 2020•27 min
The daily habits you or your team have can either hinder your growth or facilitate it. But what should we focus on to build good habits while breaking the bad ones? Our guest is James Clear, New York Times bestselling author of Atomic Habits and writer on the James Clear Blog. James has spent years researching, writing and talking about the topic of habits. He’ll share his insights on what you can do to grow your business, market better, and rethink your habits. If you want to create a better sy...
Apr 28, 2020•48 min
Have you ever felt that in order to grow your business, you just need to work harder? We’re here to tell you that you’re wrong. In today’s episode, we’re busting the five myths of ecommerce. From diversifying traffic to always doing the next big thing, we’ll share the realities that will actually help you scale profitably, without burning yourself out. If you own an ecommerce business or you're intimately involved with one, this episode's for you. Enjoy! Episode Highlights: 4:54 Myth #1: All I n...
Apr 21, 2020•28 min
Being in charge of the global marketing strategy for a 9-figure business is no simple feat. Our guest today is Andrew Rosch, Director of Channel Marketing Strategy for Trek Bicycle. He joins us to talk about what it looks like to manage a global strategy team for a huge global organization, the importance of only focusing on a few key metrics, why email is still his favorite marketing channel, organic content strategies that are working for Trek, and much more. If you’re growing a large business...
Apr 14, 2020•51 min
This is the final part in our Scaling Series and we’re talking about some hugely successful brands. In our previous episodes, we covered zero to launch, launch to traction, traction to scaling, and growth mode, which will take you from the stages of just starting out to making somewhere between $12 and $15 million. In this episode, we’re diving into specific case studies of brands you’ve probably heard of, like MVMT Watches and Native Deodorant, and talking about why we think they were successfu...
Apr 07, 2020•22 min
Every business has its unique set of growth challenges. Zach Stuck spent several years working for a digital agency before deciding to go out and start an agency of his own, Homestead Studio. Now he’s in the process of building his agency business. He’s on the front lines of trying to help clients grow their ecommerce brands. Today we’re covering a range of topics with Zach. We dive into some specific paid social tactics and what’s working right now for Zach’s clients, and we talk about the onbo...
Mar 31, 2020•50 min
We're in the midst of an unprecedented global crisis and a time of much uncertainty. Some of my clients are businesses are experiencing growth, and others are down by 50% or more. Even if this crisis leads to an economic recession, you get to choose whether or not you want to take part in it. Today I'm sharing a special recording of one of my recent members-only webinars where I talk about how to lead your ecommerce business during uncertain times, and how to transform this uncertainty into a ti...
Mar 26, 2020•44 min
In part 4 of our Scaling Series we’re talking about Growth Mode. You’ve made your first seven figures and now you’re scaling up to eight figures. You’ve figured out something that works and you might be starting to feel overworked and overwhelmed. Now is the time to make those key hires and/or outsource channels you feel like you’ve maximized. It’s time to go from the day-to-day manager of your business and grow into the true role of CEO. In this episode, we’re talking about how to start getting...
Mar 24, 2020•31 min
If you're struggling to make SEO work for your business, this episode is for you. Our guest today is a dual-threat. He’s building an ecommerce brand while also running a digital marketing agency that specializes in SEO. Not only does he get to see what’s working for his clients, but he’s learning from what’s working in his own business. Eagan Heath is the owner of The Splendid Beast and Founder of Get Found Madison. Today he’s doing a deep dive into ecommerce SEO and talking about how to avoid k...
Mar 17, 2020•44 min
In part 3 of our Scaling Series, we’re talking about traction to scaling, the period after making your initial $100K to surpassing the million-dollar mark. There are a number of challenges you’ll face at this stage, including becoming overwhelmed with possibilities, losing strategic focus, wearing too many hats within the business, and more. Today we walk you through how to tackle these challenges and the things the most successful businesses do at this stage to continue growing to 8-figures and...
Mar 10, 2020•24 min
There is more than one way to create wealth in ecommerce. While many entrepreneurs follow the path of bootstrapping a business and hoping to one day be acquired, another option is to start on the acquisition side, and grow a portfolio of successful companies. Our guest today has done both. Drew Sanocki is CEO of AutoAnything, owner of PostPilot, and an expert at lifecycle marketing. He joins us to talk about the evolution of lifecycle marketing and the big role direct mail is playing in brand lo...
Mar 03, 2020•55 min
