250: What’s Working to Scale Accounts on Facebook and Instagram Right Now
May 05, 2020•27 min
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Episode description
If you are advertising on Facebook and Instagram, this is an episode you don’t want to miss!
As we see an increase in Facebook and Instagram usage due to COVID-19, many of our clients are scaling up their advertising. Today’s episode will cover what’s working right now in paid social and how our clients and partners are scaling up!
Episode Highlights- 6:37 The specific audiences working right now for top of the funnel advertising
- 9:57 User-generated content that’s providing additional scale
- 11:30 What’s working right now to scale up middle of the funnel advertising
- 12:22 The audience advertisers should be targeting
- 13:23 Bid strategy - are cost caps working?
- 15:35 How to acknowledge the challenging times on the website and product
- 19:14 Optimizing dynamic creative within campaigns
- 20:58 What optimization is working in low funnel
- 21:33 How to address shipping concerns
- 22:44 Other messaging opportunities to address delivery concerns
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