Matt Bailey is an online business strategy consultant with a significant amount of experience, expertise and success when it comes ecommerce site navigation optimization. His knowledge in online business ranges far and wide and he has taught Google employees to understand Google Analytics, consulted with Experian on how to present data and presented online marketing training to both Proctor & Gamble and Johnson & Johnson, successfully dismantling the complexity of online marketing into p...
Sep 04, 2014•43 min
Finding and implementing the most profitable strategies to reduce abandoned carts is a recurring theme in our daily discussions. We're always talking about it because everyone deals with it and there is a lot of misunderstanding about it. It’s also one of the most profitable places to spend your time working, so here's a quick episode on the 5 most proven (and profitable) tips to help you reduce abandoned carts. Topics Discussed Throughout the Interview: Determining your real abandonment. Your a...
Sep 02, 2014•17 min
Craig Dalton grew award-winning iPad case manufacturer DODOcase well past 7 figures very quickly by timing product launches with major events, and he teaches you how you can do the same. DODOcase is a San Francisco-based maker of protective cases for the Apple iPad that have the look and feel of a luxury, hardcover notebook. Their philosophy is simple, make things locally and help keep the art of bookbinding alive by adapting it to a world of tablets and e-readers. Within just a few months of la...
Aug 28, 2014•39 min
The use of native advertising in ecommerce is growing at an exponential rate, and so are the returns. The best part about native advertising is that your competition is most likely not doing it, or doing it completely wrong, giving you the advantage if you take action now. Native advertising in ecommerce is the future of advertising so pay attention to this episode and don't get left behind. Topics Discussed Throughout This Interview Some unbelievable native advertising statistics. What exactly ...
Aug 26, 2014•24 min
Amy Africa is the CEO of EightByEight Marketing has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years. She is one of the best web marketers today because she combines incredible direct marketing skills with proven web techniques and some contrarian ecommerce strategies, getting her hired by 92% of fortune 500 companies. Amy has been widely published in industry magazines and e-zines. She’s an engaging, entertaining speaker, and ha...
Aug 21, 2014•57 min
We've all done it at some point so no gets a free pass, but it's time for you, once and for all, to stop copying your competitors! Jeff Bezos once said, "Don't focus on the competition, they'll never give you money." We know that many listeners, including ourselves, have at one point copied some of our competitors website navigation, their design, copy, conversion tactics, and maybe even their business model. In this conversation we're going to provide you with some of the most important reasons...
Aug 19, 2014•18 min
While Analytics packages tell you what people are doing on your website, Qualaroo can tell you why they are doing it by capturing qualitative and voice of customer data. Or even more important, why they aren't doing something. Sean Ellis’ is the CEO and co-founder of Qualaroo Insights, a qualitative insights solution triggered by onsite user behavior to collect visitor intelligence for driving faster conversion rate optimization. Qualaroo is used by major companies like Shopify, Yahoo, Vimeo, Gr...
Aug 14, 2014•43 min
If you advertise and sell in a newspaper does that make you a "newspaper business"? No. That also means you are not an online business just because you advertise and sell online. In this episode we'll discuss the 3 reasons why you're not an online business, balancing your online acquisition channels AND your online / offline channels and the dangers of not doing so, and how you can start taking your marketing offline to sell more online. Topics Discussed Throughout This Interview 3 reasons why y...
Aug 12, 2014•21 min
Crowdsourcing in ecommerce isn't exactly a new thing, but Jake Nickell of Threadless is credited with starting the trend, a trend that helped his company hit $30 million plus. Jake co-founded Threadless in 2000, a company based out of Chicago that combines an online community of artists and an eCommerce website. He started Threadless with just $1,000 of his own money and has since seen revenues go from $1.5 million in 2004, $6.5 million in 2006, and the most recent estimate puts revenues as high...
Aug 07, 2014•40 min
There are a lot of reasons why email marketing fails. The question is, which is the reason why yours is failing? Bad copy, uninteresting subject lines, failing to standout, not providing value are just some of the reasons why email marketing fails, and there are 4 kinds of bad online business emailers that only make the problem worse. When done right, though, email marketing can have a huge positive brand and financial impact on your business. We've seen some companies implement great email mark...
Aug 05, 2014•25 min
Chris Goward, the Founder and CEO of Wider Funnel, is one of the world’s leading experts in website and ecommerce conversion rate optimization. His company helps clients like Google, Electronic Arts, Iron Mountain, Magento, BuildDirect.com, and many others lift online results by up to 400% for lead generation, ecommerce, and affiliate companies by using the LIFT Model and the Kaizen Method. Chris has presented on website and ecommerce conversion rate optimization at 100+ events in 30+ cities glo...
Jul 31, 2014•36 min
Before starting this show make sure to check out part 1 where we talk about the first 2 steps in this 5-step bulletproof ecommerce sales funnel. Funnel’s are extremely exciting to talk about because after you're done building a bulletproof ecommerce sales funnel you can often see 2, 5 or even 10x growth. In this episode we talk about the remaining three pieces of building a bulletproof ecommerce sales funnel and what that will mean to the growth of your business. We'll also walk you through an e...
Jul 29, 2014•24 min
Andy Forch and Richard Greiner are the co-founders of Huckberry, an online shop, journal and brand discovery site for guys with taste. Their focus at Huckberry is to inspire their readers to lead more active, adventurous, and thoughtful lives while providing cool gear with inspiring stories and at insiders' prices. They've built a large community of loyal followers where 40% of their visitors return to their site more than 10x per month and their email open and click thru rates are 5-10x the ind...
Jul 24, 2014•46 min
Today we're going to discuss how to build an online community for your ecommerce store, with special guest Andrew Youderian from eCommerceFuel. Andrew has built an incredible community of ecommerce store owners that drives his business, and he discusses with us why it is necessary for the success of your online business and how you can do it, too. We will walk through several examples of companies that are doing this well and take you through some specific action steps on how to build an online ...
Jul 22, 2014•39 min
Dave Munson is founder and CEO of Saddleback Leather where his number one priority is creating the most authentic brand experience for his site's visitors and customers. Saddleback leather is an ecommerce company that designs and produces the perfect leather bag and other full grain leather goods, products that won't tear, has zippers or buttons wouldn’t break, and products that could withstand a beating or two. The idea for his product and company came to him while he participated in a real Mex...
Jul 17, 2014•30 min
Amazon can crush your business with better customer acquisition, faster shipping, cheaper shipping, easy returns, and many other things that you probably don't even know about. In addition to having a solid brand, you have to be able to acquire customers and be able to take them through a bulletproof eCommerce sales funnel. Whoever is willing and able to spend the most money to acquire customers and successfully converts them, wins in their niche. There are five steps in a bulletproof eCommerce ...
Jul 15, 2014•26 min
Avinash Kaushik is a best selling author of two books on web analytics; Google's digital evangelist; and co-founder of Market Motive, the leading curriculum publisher of online marketing training. He writes regularly on analytics, startups, and business building on his blog Occam's Razor. The way people imagine possibilities in the world is very finite, his job is to work with some of the largest companies on the planet to help them imagine possibilities for commerce, influence, and relationship...
Jul 10, 2014•34 min
There has been quite a debate in the past few years when it comes the email opt in practices. In this episode we will cover the pros and cons of both the double and the single opt in as it pertains to ecommerce. We will also comapre a few different email providers, explain why some email providers strongly encourage the double opt in, and we go over a case study that breaks down the numbers when choosing one opt in style over the other. Topics Discussed Throughout This Interview Overview of Doub...
Jul 08, 2014•24 min
Eric Bandholz and his team launch Beardbrand on January 28th, 2013 with only 3 products and no established sales. They have since grown from $1000 in sales per month to now generating over $120,000 per month in sales. Beardbrand a company that provides the tools and strategies men need to take care of their beautiful beards. Their products are of the highest quality and made from all natural ingredients. They are designed for men who find value in quality, service, and experience and they are fo...
Jul 03, 2014•28 min
This Candid Conversation is an overview on how you can begin structuring your ecommerce analytics account in a way that will save you from the oncoming flood of data that is produced by your analytics account, and, more importantly, how you can use that data to significantly increase profits and even save you thousands of dollars and hours of time on bad marketing campaigns. We'll take you through the 5 step process of creating structure around your analytics data that covers the most important ...
Jul 01, 2014•28 min
Ezra Firestone is a partner and head of digital marketing for BOOM! by Cindy Joseph, a cosmetic line designed from women of every generation. Hes also the founder and creative director of Smart Marketer, a site packed to gills with information for do-it-yourself entrepreneurs. Most importantly, hes an ecommerce business owner just like you, running 6-figure drop shipping businesses, seven-figure manufacturing and importing businesses, and he has multiple physical products ecommerce stores. Hes a...
Jun 26, 2014•39 min
In this episode we talk about a simple little lead capture and email sequence you can use to get your prospects to convert in the first 48 hours, even if they are leaving your website. Here is the 4 step process we use for lots of clients, getting upwards of a 5.7% conversion rate on visitors who were leaving their site and how you can start implementing today. Topics Discussed: Actual results current clients are getting from this simple system Creating an irresistble offer Getting visitors to o...
Jun 24, 2014•17 min
Steve Chou is the founder of Bumblebee Linens, an e-commerce site that sells handkerchiefs and linens for special occasions. Steve and his wife started this store so that his wife could quit her job to stay home with their first child. They were able to take their store from $0 to over $100,000 in profit in just one year. Steve also runs an extremely popular blog, which also makes over $100,000, where he produces insightful and detailed information about his ecommerce success and failures, and "...
Jun 19, 2014•49 min
You have 8 seconds to make an impression on a site visitor and your unique value proposition is the number one thing that will determine if your store visitors will continue reading about your product, or if they leave your site never to return. Your unique value proposition is the driver of your conversion rate potential, and in this episode of Candid Conversation we discuss how to create one using both good and bad examples we have seen to guide you along the way.
Jun 17, 2014•36 min
Sam founded Greenvelope back in 2008 in his college dorm room after raising initial funds from pressure washing driveways and delivering pizza, and he put $50,000 towards his dream of disrupting the electronic invitation industry. In this episode, Sam talks to us about how he bootstrapped Greenvelope from his dorm room into a successful ecommerce business and what he's learned along the way, how to have personable, yet automated, customer service that brings in raving reviews, a split test that ...
Jun 12, 2014•47 min
In this Candid Conversation we talk about the cart abandonment epidemic that plagues nearly all ecommerce companies and results in a total industry loss of about $18 BILLION dollars each year. We will show you the basics on how to properly implement a cart abandonment recovery program that can recover 8% to 15% of your sales while building goodwill with your customers.
Jun 10, 2014•43 min
Andy Fallshaw is CEO of Bellroy Wallets where they design and produce wallets that are elegant, functional, delightful to use, and, they're designed for an active lifestyle. Andy's background includes heading up two major division of global surf-wear empire Rip Curl, starting an investment group, and a few other businesses. He's a seasoned ecommerce exec that loves to travel and knows how to make things happen and he chats with us about some incredible life hacks to be more productive, what you ...
Jun 05, 2014•49 min
Andrew Youderian is the owner of eCommerce Fuel and the host of the wildly popular eCommerce Fuel Podcast, where he helps eager entrepreneurs 'start a store, and change their lives'. He owns multiple ecommerce businesses and will be chatting with us today about his journey from the corporate world to selling his first commerce store, a current split test case study, one of his biggest eCommerce failures and how you can avoid the same mistake, his most profitable marketing campaign ever, and much...
Jun 03, 2014•50 min
Brad Kam is the VP at Curebit, where they acquire new customers for some of the most well known ecommerce brands, including Diamond Candles, Bonobos, Toms, and Serena and Lily. They are partly responsible for helping Bonobos double their customer base year-after-year, and in 2012 Curebit helped Bonobos drive over 25% of their new customers. Today we’re going to talk about how you can build a strong referral marketing program for your company, and how to avoid the mistakes most business owners ma...
May 29, 2014•37 min
Austin talks with us today about the Canton Fair. It is the largest trade show in all of Asia where foreign importers go to find products produced in China to be brought to their own market whether it's in the US, Europe, Australia, Africa, etc. It's a chance to see thousands of potential products in a 5-day period. Austin talks with us about what to expect, how to prepare, and how to make it a successful trip.
May 27, 2014•39 min
