TEA 128: Battlbox's $21M Content & Community Strategy (w/ John Roman)
Episode description
When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers.
00:00 Intro
01:53 Short Background Of John's Battlbox Journey
09:42 Battlbox's 2023 Numbers
12:21 Battlbox's Paid Customer Acquisition
19:15 How Big Of A Role Does Community and Content Play For Battlbox?
28:40 Breaking Down How The Facebook Community Works
34:10 Josh's Final 3 Questions
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources
► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!
► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month
► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |