Start Here - Is This Show For You?

Cole Ruud-Johnson: So, who am I? Why would you listen to me over anyone else? What's this show all about? Most importantly, how can I help you become an off market operator, someone who could hunt down below market real estate deals at will? That's the focus of today's quick episode, you guys. Thanks for being here. Let's get going. My name is Cole Rud Johnson and this show is about building the skillset that changed my life. About five years ago, I was a college dropout that had just left after playing one year of college basketball and decided, I remember sitting in my actual political class and sitting there going, what am I doing? I had no clue. When I truly asked myself the question of why I was there sitting in that building in Azusa Pacific, which is outside of Los Angeles, California. No idea why I was there. So I left there. The summer before that I had gotten my brokers license because I had a few real estate brokers in my family and I became a struggling real estate agent. So I went back home at 18 years old, started sitting open houses, started showing buyers around spending hours upon hours, calling expired listings, doing everything that a quote unquote new real estate agent is supposed to do, right? Making all the Keller Williams classes. I was one of the worst real estate agents I've met in my personal life. It's not my skillset, it's not my personality. So I bounced from company to company, blaming the company for my real estate struggles as an agent, continue to sit open houses, made a few hundred bucks here, few hundred bucks here, still living at home. My whole life changed when I hung my license at a brokerage called Caliber Real Estate. And all Caliber Real Estate does as they have several arms of their company. One arm was this foreclosure side where they're bringing investors into the office and selling them on foreclosure deals. And to me that fascinated me. Cuz these guys that I met, they weren't leaving the office, they weren't doing open houses and they were still collecting 30, 40, $50,000 checks. And you know, kind of the, at the same time, the universe also showed me another guy on Instagram that is posting a $40,000 check that he got from wholesaling. And I had met that guy personally and I in my head I went, man, if these guys can do it, I can do that. And I was sitting in an Applebee's kind of doing, having the you know, the, the $5 2-for-$5 deal they have there with a buddy of mine. And the next day he left University of Washington, he was playing college football at U Dub and I got out of the brokerage life and we sat in my parents upstairs bedroom and I actually have a picture of this and we started cold calling 6 to 8 hours a day until we got our first deal. So fast forwarding to now, we'll get into all the tactical stuff about how that fast forward happened, but fast forward to now... I'm sitting in my office home office in San Diego, California married to my beautiful wife and we travel the world and we have several different companies that are all doing seven figures a year, completely hired out and delegated, allowing me to live the lifestyle I wanna live. Which is what my goal is for all of you guys in starting to source these deals off market. So how did I accomplish all of this? And especially in such a short time at such a young age? That's what this show is all about. Real tactical, step by step, baby step action items you guys can take to create a business instead of a hustle. So this show is going to cover a lot of things. The main thing the show is going to cover is taking you from hustler to operator to an actual, you know, business owner. You're sitting in the owner box, you have employees and reports in each company that are reporting to you. And that is how you scale a business. You guys, so many of us get into real estate and we never get off the hustle hamster wheels. And the purpose of this show, you guys is all for you guys, my audience giving you step by step info on getting off that hamster wheel. So I design this show by asking you guys what frustrates you, not by asking myself, you know, how I want to pump up my ego and bring people on here. It's all about what you guys need every single day in your business. And I hear from you guys in my DMs on Twitter in person and all of our events, exactly what you guys need. So I've packaged all of that up to deliver it to you in this podcast. I'm talking step by step, step-by-step, the exact internal tools, processes, sales scripts, everything we use to do millions of dollars a year and wholesaling and stuff. I also use cuz it translates in my other companies. On top of that, there's no fluff for you guys. I'm not here to sell you guys anything. All I am doing is purely shoving information down your guys' throat. That's step-by-step information and it becomes implementation steps cuz you guys can go find all this info on YouTube on BiggerPockets. It's all over the place. But what I'm doing in the show is giving you step by step implementation steps, painting the picture of what your journey can look like and how you can get down that path in the fastest way possible. So again guys, a lot of these lessons I have learned from this podcast have been from pure failure. So I'm giving you the opportunity to kind of step-stone my failures and take off. So where do we start? In episode one, you guys we're starting with going over the eight week HOA step-by-step plan that we give people inside of our group. It's become the bread and butter of myself, our companies and people that we assist in growing multi-million dollar real estate companies that are actual businesses and not hustles. So the point of the whole first episode isn't to just babble on on more and more and more about myself, my track record. It's to actually push position. You guys help you guys understand where you're at on that ladder and how you can get to the next step on that ladder. So I want you guys to identify exactly where you're at and giving you the overlay, what this trajectory can look like for you over the next eight weeks, 12 weeks, 16 weeks of your life. All right? So how do you follow along? Tap the follow button on Apple Podcast or Spotify. So you will not miss that first episode when it drops an Apple podcast. It's a little plus sign in the upper right corner on Spotify. Just tap the follow button. And if you prefer to watch, we published all of these on YouTube. So just search my name, subscribe to my channel throughout this journey together. Remember, you're just one deal away.